CONTROL DATA CORPORATION

PRESENTED BY : PRABHAT KUMAR POOJA MALHOTRA SANDEEP SINGH DEEPAK KUMAR SYED REHAN ALI
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CONTROL DATA CORPORATION S HISTORY 
CDC Was started in 8th July 1957 Founder of CDC- Mr. William Norris. The company initially was capitalized at $600,000. The company assets was $2.6billion by 1986. The company sales was $3.3 billion .  CDC was recognized by BUNCH member. The Primary business of CDC was computing hardware ,peripheral equipment and computer services. It s build the world s first super computer.
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Cont .. 
CDC first diversification in general peripherals products 1960. CDC developed PLATO.(Non hardware area) It was utilized in minicomputers for run the software and for providing training and educational programs. Investment in PLATO is nearing $1 billion yet the operation had never covered its costs. In 1968, CDC purchased CCC to provide leasing arrangement for purchase of large mainframe systems.
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Cont .. CCC. Couldn t success assimilated in to CDC S business. Significant portion was sold in 1987. Only 18.3% was given up with CCC. In 1985- CDC posted records loss of $567.5million on sales. The peripheral products group was hit hard by competition from Japan and lower margins per unit. Sales dropped 12 percent from the year before.
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William Norris s Vision
‡ According to Norris, Business was to address society needs and unmet social needs represented potential future markets ‡ he believed that the government should provide incentives to encourage the private sector to participate in social programs. ‡ In short, Norris strategy was to address society needs as profitable business opportunities.
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cont 

Norris believes in Technology . Norris believes in Innovation. Technology and Innovation leads to root of social need.
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Larry Perlman s Vision
‡ Perlman concentrated on high-performance, high capacity end of the market and cut low end of the market of floppy diskettes, computer tapes. ‡ he introduce just in time inventory practices. ‡ He was concerned to provides quality product to the end consumer so they emphasizing on statistical quality control.
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Larry Perlman s Vision 

He did successful job in Medtronic s us pacemaker. Perlman was a small compact person. In 1985, He was the Executive vice president of the DSP .
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Control Data s Social Ventures 
North side Manufacturing Facility  PLATO and Fair Break  City Venture Corporation  Rural Venture Inc

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NORTHSIDE MANUFACTURING FACILITY 
More jobs are provided to achieve social justice. A special child-care had to be established. CDC went to bail the employees who had been arrested during the weekend.
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PLATO AND Fair Break 
Fair Break was started in 1977 primarily to aid unemployed youths. Norris had officially announce PLATO is the future of control data. CDC expanded the use of PLATO in different sectors and different types of organization. Two related programs, Advanced Career Employment Training and Career outreach , were also set up.
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City Venture Corporation 
Its goal was nothing less than the revitalization and renewal of rundown urban areas. City venture was set up as a for profit corporation. It worked in cooperative arrangements with civic and religious groups , cities , states and federal agencies. To foster economic , educational and cultural development in the affected area.
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Rural Ventures Inc. 
In 1979 , Rural Venture Inc. was established , an agriculture cooperative akin to city venture. The goal of RVI was to increase the productivity and profitability of family farms and to improve the standard of living in farm communities. RVI was marginally effective. Norris blamed RVI s poor performance on the government for its lack of support.
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Q.1. What do you think of William Norris s social vision related to Control Data s declining financial performance?

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Q.2. How does Larry Perlman differ from William Norris? What situation does he confront ? What changes should he make at control Data?

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Q.3. What should control Data do about the legacy of William Norris, given its current financial troubles? What role should Norris s vision of social responsibility now play in the company?

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THANK YOU

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