CONTROL DATA CORPORATION
PRESENTED BY :
PRABHAT KUMAR
POOJA MALHOTRA
SANDEEP SINGH
DEEPAK KUMAR
SYED REHAN ALI
12/09/2021 1
CONTROL DATA CORPORATION’S HISTORY
CDC Was started in 8th July 1957
Founder of CDC- Mr. William Norris.
The company initially was capitalized at $600,000.
The company assets was $2.6billion by 1986.
The company sales was $3.3 billion .
CDC was recognized by BUNCH member.
The Primary business of CDC was computing
hardware ,peripheral equipment and computer
services.
It’s build the world’s first super computer.
12/09/2021 2
Cont…..
CDC first diversification in general peripherals
products 1960.
CDC developed PLATO.(Non hardware area)
It was utilized in minicomputers for run the
software and for providing training and
educational programs.
Investment in PLATO is nearing $1 billion yet the
operation had never covered its costs.
In 1968, CDC purchased CCC to provide leasing
arrangement for purchase of large mainframe
systems.
12/09/2021 3
Cont……..
CCC. Couldn’t success assimilated in to CDC’S
business.
Significant portion was sold in 1987.
Only 18.3% was given up with CCC.
In 1985- CDC posted records loss of
$567.5million on sales.
The peripheral products group was hit hard by
competition from Japan and lower margins per
unit.
Sales dropped 12 percent from the year before.
12/09/2021 4
William Norris’s Vision
• According to Norris, Business was to address
society needs and unmet social needs
represented potential future markets
• he believed that the government should
provide incentives to encourage the private
sector to participate in social programs.
• In short, Norris strategy was to address society
needs as profitable business opportunities.
12/09/2021 5
cont……
Norris believes in Technology .
Norris believes in Innovation.
Technology and Innovation leads to root of
social need.
12/09/2021 6
Larry Perlman’s Vision
• Perlman concentrated on high-performance, high
capacity end of the market and cut low end of
the market of floppy diskettes, computer tapes.
• he introduce just in time inventory practices.
• He was concerned to provides quality product to
the end consumer so they emphasizing on
statistical quality control.
12/09/2021 7
Larry Perlman’s Vision
He did successful job in Medtronic’s us
pacemaker.
Perlman was a small compact person.
In 1985, He was the Executive vice president
of the DSP .
12/09/2021 8
Control Data’s Social Ventures
North side Manufacturing Facility
PLATO and Fair Break
City Venture Corporation
Rural Venture Inc
12/09/2021 9
NORTHSIDE MANUFACTURING
FACILITY
More jobs are provided to achieve social justice.
A special child-care had to be established.
CDC went to bail the employees who had been
arrested during the weekend.
12/09/2021 10
PLATO AND Fair Break
Fair Break was started in 1977 primarily to aid
unemployed youths.
Norris had officially announce “PLATO is the
future of control data.
CDC expanded the use of PLATO in different
sectors and different types of organization.
Two related programs, Advanced Career
Employment Training and Career outreach , were
also set up.
12/09/2021 11
City Venture Corporation
Its goal was nothing less than the revitalization
and renewal of rundown urban areas.
City venture was set up as a for –profit
corporation.
It worked in cooperative arrangements with
civic and religious groups , cities , states and
federal agencies.
To foster economic , educational and cultural
development in the affected area.
12/09/2021 12
Rural Ventures Inc.
In 1979 , Rural Venture Inc. was established ,
an agriculture cooperative akin to city venture.
The goal of RVI was to increase the
productivity and profitability of family farms and
to improve the standard of living in farm
communities.
RVI was marginally effective.
Norris blamed RVI’s poor performance on the
government for its lack of support.
12/09/2021 13
Q.1. What do you think of William
Norris’s social vision related to
Control Data’s declining financial
performance?
12/09/2021 14
Q.2. How does Larry Perlman
differ from William Norris? What
situation does he confront ? What
changes should he make at control
Data?
12/09/2021 15
Q.3. What should control Data do
about the legacy of William Norris,
given its current financial troubles?
What role should Norris’s vision of
social responsibility now play in the
company?
12/09/2021 16
THANK YOU
12/09/2021 17
