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Nescafe Market Analysis and Strategy

This document discusses Nescafe, a Nestle coffee brand. It operates in over 180 countries and has an estimated value of $14 billion. Nescafe has the highest popularity in Mexico and 55% of the Indian coffee market. The document outlines Nescafe's marketing strategies, competitors, and a SWOT analysis. Key strengths include quality control and brand loyalty, while health concerns and direct competition from other coffee brands pose threats.

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Zafar Haqeer
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127 views6 pages

Nescafe Market Analysis and Strategy

This document discusses Nescafe, a Nestle coffee brand. It operates in over 180 countries and has an estimated value of $14 billion. Nescafe has the highest popularity in Mexico and 55% of the Indian coffee market. The document outlines Nescafe's marketing strategies, competitors, and a SWOT analysis. Key strengths include quality control and brand loyalty, while health concerns and direct competition from other coffee brands pose threats.

Uploaded by

Zafar Haqeer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Nescafe

• Product: Coffee
• Brand: Nestle
• Purpose
hot beverage market of Pakistan
• It operates in 180+ countries
It ranks in top 40 brands all over the
world
an estimated value of almost $14bn
• Highest popularity in Mexico
with 221 million Consumer Reach
Points (CRP).
• Indian coffee market
55% of the market share
Market Analysis
They first introduced
Slogan: “Start your day with the first sip of
Nescafe Classic”
Now: “It all starts with a Nescafé”
Targeted Customers
Firstly: Youngsters
Then, Students and Young professionals
For them they launched Nescafe 3in1 sachets
which is easy to make
convenient to keep anywhere
and take with you everywhere
Competitors
• United states
Folgers
Starbucks
Maxwell
India
 Bru
 Barista
Pakistan
Red Berry Roasters coffee
Raaz Unveiled Coffee
SWOT Analysis
Strengths Weaknesses

• Quality: • Health Consciousness:


Good quality product
caffeine content drinks
managed to stay away from controversies.
Quality control techniques • Indirect competition:
have strong bond with its customers. Tea
carbonated drinks
• Diversity: other beverages
• large diversity in terms of tastes, and types of
coffee beans
• large variety of products to suit different
tastes of customers.
Opportunities Threats

• Tie-up with different • Direct Competition


Corporates In India Bru is giving a hard time
Educational institutes Tata Coffee is growing as well
Other public enterprises to gain
market share and drive profits. • Cocoa Problems
farmers are facing serious
• Biscuits problems in cultivation and selling
• can be sold with the coffee their produce.

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