Understanding Data

and Ways to Collect Data

(Data Collection Procedure)
Learning
About It
Collecting data
Computer and Internet
Surveys

Interviews

Observation

Books

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Group Interviews can be classified into two
types:
1. Focus Groups
2. Natural Groups

There are two kinds of observation:

1. Observation Checklist
2. Observation Guide

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 Data collection is the process of gathering and
measuring information on variables of interest, in
an established systematic fashion that enables
one to answer stated research questions, test
hypotheses, and evaluate outcomes.
The data collection component of research is
common to all fields of study including physical
and social sciences, humanities, business, etc .

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Data collection allows you to gain first-hand knowledge
and original insights into your research problem.

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Why is it important of ensuring accurate and appropriate data
collection?

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Accurate data collection is essential to
maintaining the integrity of research.

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Consequences from improperly collected data include:

1. inability to answer research questions accurately.

2. inability to repeat and validate the study
3. distorted findings resulting in wasted resources
4. misleading other researchers to pursue fruitless
avenues of investigation
5. compromising decisions for public policy
6. causing harm to human participants and animal
subjects
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Activity
Collecting Data on Favorite
Ice Cream Flavors

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 Thank you

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