Health Psychology: Behavioral Insights
Health Psychology: Behavioral Insights
Email: 2010psy@griffith.edu.au
Introductions
How does Health Psychology relate to your
degree
Process Model
Tutorial 1: Activity 1: Outcomes vs behaviours
Overview
Activity 2 and 3: Health-risk and health-
protective behaviours
Activity 4: Health promotion interventions
Define health behaviour
Explain the difference between a health outcome and health
behaviour
Below is a list of outcomes and behaviours. In your groups, discuss each variable
and justify why it is an outcome or a behaviour.
Two types of
Health
Behaviours
Behaviours that Behaviours that
(depends on the increase your health i.e. decrease your health i.e.
outcome of the exercise, eating a smoking, binge drinking,
behaviours) mixture of vegetables sugar intake
and fruits, brushing your
teeth
Facilitators and Barriers
Facilitators People’s control beliefs and their capability and confidence toward
and barriers of a particular behaviour impacts the likelihood of the behaviour
being performed
performing a For this next activity, we will be focusing on exploring beliefs
behaviour towards a particular health-risk behaviour
Activity 2: 1. Choose a health-risk behaviour
Health-risk 2. Complete the following table
behaviours (15mi
n)
Facilitators to initiating this behaviour Barriers to initiating this behaviour
Facilitators/
barriers to
initiating
Advantages and
Disadvantages
Advantages
and People’s attitudes toward a particular behaviour impacts the
likelihood of the behaviour being performed
disadvantages For this next activity, we will be focusing on exploring your beliefs
of performing towards a particular health-protective behaviour
a behaviour
In Groups:
Research has shown that people who exercise regularly hold
different beliefs about exercise than people who do not exercise on
a regular basis, e.g., they hold more positive expectations about
Activity 3: exercise and perceive less barriers to exercise. Think about the
advantages to exercising and the advantages not to exercise
Exercise
Advantages/ Advantages to exercise Disadvantages to exercise
disadvantages
(15min)
Email: 2010psy@griffith.edu.au
Process Model
of Health
Behaviour
Interventions
• The importance of theory
• Examples of theories that can be used in your
assignment
• Social Cognitive Theory (SCT)
Tutorial 1: • Model, variable definitions and activity
Overview • Health Belief Model (HBM)
• Model, variable definitions and activity
• Theory of Planned Behaviour (TPB)
• Model, variable definitions and activity
• The Health Action Process Model
• Model, variable definitions and activity
Understand how distal factors (e.g., personality) and proximal
factors (e.g., social, cognitive and motivational factors) influence
health behaviours
Perception of threat:
• I believe that coronary heart disease is a serious illness contributed to being
overweight: perceived severity.
• I believe that I am overweight: perceived susceptibility.
Behavioural evaluation:
HBM: Variable • If I lose weight, my health will improve: perceived benefits (of change).
Explanations • Changing my cooking and dietary habits when I also have a family to feed will
be difficult, and possibly more expensive: perceived barriers (to change).
Attitudes
TPB Model
Based on theTheory of
Reasoned Action (TRA) Intention Behaviour
(Ajzen and Fishbein 1970;
Fishbein and Ajzen 1985)
Subjective
Norms
General orientation towards health behaviour
“good-bad”, “useful-useless”, “harmful-beneficial”
Self-reported health
TPB Model behaviour
Based on the Theory of Attitudes
Reasoned Action (TRA)
(Ajzen and Fishbein Stated volitional motives
1970; Fishbein and “I plan…/I intend.../ I expect...” Intention Behaviour
Ajzen 1985)
Subjective
TRA: Variable Norms
definitions
Evaluation of significant others’ evaluation:
“my parents think…”,”my friends think…”
Examples of
For me, doing at least 20 minutes of vigorous exercise at least
Intention, Attitude, three days of the week over the next fortnight is…
and Subjective
Good Bad
Norm
Questionnaire Those people who are important to me think I should do at least
Items 20 minutes of vigorous exercise at least three days of the week
over the next fortnight.
Strongly Mostly Agree Disagree Mostly Strongly
agree agree disagree disagree
How many pre-drinking sessions would you
attend in a typical month? _____________
Example
Behaviour
Questionnaire
Items
Attitudes
Examples of
If I wanted to, I could reduce 1 2 3 4 5 6
my alcohol consumption during Strongly Strongly
pre-drinking sessions over the disagree agree
PBC (self-
next four weeks.
Lack of accessibility
TPB: Measuring Beliefs
Control beliefs: Having plenty of 1 2 3 4 5 6 7
How likely is it that money Highly Highly
the following would unlikely likely
Questions
help you to binge
drink?
Open bar 1 2 3 4 5 6 7
Friends 1 2 3 4 5 6 7
Highly Highly
unlikely likely
Be a waste of money 1 2 3 4 5 6 7
Highly Highly
unlikely likely
Does intention always
lead to behaviour?
The Health Action
Process Approach
MOTIVATIONAL PHASE VOLITIONAL PHASE
Risk Perception: Beliefs regarding personal risk or susceptibility to
certain outcomes or conditions.
Outcome Expectancies: Beliefs about whether performing the behaviour
will result in desired outcomes.
Task Self-Efficacy: Perceived ability to perform the behaviour.
Intention: Intention to engage in the behaviour in the future.
HAPA: Variable Maintenance Self-Efficacy: Perceived ability to cope with barriers
encountered when performing the behaviour.
Definitions Action Planning: A specific plan about when and how to perform the
behaviour.
Coping Planning: Planning how to overcome barriers that are
encountered in performing the behaviour.
Recovery Self-Efficacy: Perceived ability to get the behaviour back on
track after a relapse.
Action control: a concurrent self-regulatory skill - monitoring one’s
progress, comparing performance with goals, investing more effort if
needed.
Create a fictional character and behavioural scenario (e.g., John
Let’s check your intends to go hiking once a week) and apply the volitional
constructs of the HAPA
understanding… Develop a story of this person and if they are likely to act on their
intention
John intends to go hiking once a week
John believes he is capable of going hiking and believes he has the
ability to cope with barriers that may be encountered when
performing the behaviour
Activity: He does not however have a plan on how to go hiking each week
or a plan to overcome anticipated barriers
Applying John makes a plan on where and when he will hike each week and
HAPA a plan of an alternative behavior to overcome any barriers that
prevent him doing his hike
John realises that he may falter on his plans to go for a hike each
week, so he keeps a calendar to record each of his hikes
Q: how likely would this person be to act on their intention?
2010PSY: Health Psychology
Email: 2010psy@griffith.edu.au
Process Model
of Health
Behaviour
Interventions
Understand and explain what a behaviour change
technique/method is
Monitoring intervention
Building habits
Environmental interventions
SMART Goals
Achievable – helps to build self-efficacy
Relevant – needs to be personally meaningful
Timley – consider the time it will take to achieve the goal
Planning and
Implementation
Intentions
Think about your behaviour, where could you
implement the behaviour within your day?
Activity 3:
Where?
Planning
When?
How?
An implementation intention is a self-
What is an regulatory strategy in the form of an "if-then plan" that
implementation can lead to goal attainment/behaviour change
intention? Fills the intention-behaviour gap
Choose a health behaviour that you would like to change
Create an implementation intention plan to get started in changing
the behaviour.
This is an “action plan”.
Activity 4: If _____ (situation), then I will ______ (behaviour)
Implementation
Intentions Now consider some barriers that you may encounter in changing the
behaviour.
Create an implementation intention plan for how to overcome these
barriers.
This is a “coping plan”.
If _____ (barrier), then I will ______ (strategy to overcome barrier)
The Health
Action Process
Approach
Process Model
Monitoring
Interventions
Three steps are relevant for effective
monitoring interventions:
Effective Setting a goal that is suitable for monitoring;
monitoring
Designing the monitoring strategy; and
interventions
Processing the obtained information.
Sarah is an office worker who wants to increase her daily physical
activity (behaviour)
One of the many reasons she would like to exercise more is to lose
Activity 5: weight (outcome)
Monitoring intervention
Building habits
Environmental interventions
Email: 2010psy@griffith.edu.au
Email: 2010psy@griffith.edu.au
Cognitive Interventions
Class Reflect on your experience with the assignment you have just
Discussion submitted, or the upcoming exam, how did you/do you cope and
manage stress?
E.g. appraisals
Strategies
The goal of relaxation is to enable one to relax as much as possible,
particularly in stress events.
Relaxation skills are best learned through three phases:
1.Learning basic relaxation skills;
2.Monitoring tension in daily life;
Relaxation 3.Using relaxation at times of stress.
Training
Two strategies for changing cognitions are frequently employed.
Self-instruction training (Meichenbaum, 1985):
Targets surface cognitions;
Involves interrupting the flow of stress-provoking thoughts;
Replaces them with stress-reducing thoughts or positive ‘self-talk’;
reminders of techniques, i.e., ‘take it easy, relax, deep breathe’
Cognitive reassurance, i.e., ‘keep calm, you’ve dealt with this before’.
Cognitive restructuring:
Interventions Identifies and challenges the accuracy of stress-provoking thoughts;
Considers them as hypotheses, not facts;
Assesses their validity without bias;
Asks key questions such as:
What evidence is there that supports or denies my assumption?
Are there any other ways I can think about this situation?
Could I be making a mistake in the way I am thinking?
ACT uses acceptance, mindfulness, commitment and behaviour
change processes to increase psychological flexibility, established
through focus on five related core processes:
Acceptance: allowing oneself to be aware of thoughts, feelings,
and bodily sensations as they occur;
Acceptance Cognitive defusion: seeing that thoughts are simply thoughts,
feelings are feelings, memories are memories, sensations are
and sensations;
Commitment Contact with the present moment: 1) observe and notice present
environment and in private experience (i.e., thoughts and
Therapy emotions) 2) label and describe the present, without excessive
judgement;
Values: relate to the motivation for change;
Committed action: developing strategies for achieving desired
goals. Clients are then encouraged to define goals in specific areas
and to progress towards them.
How do you cope with
stress?
Think about behavioural examples of each of the 4 coping
taxonomies and how you might engage in them to cope with a
stressful event...
Coping Problem-focused coping (problem-solving function)
Taxonomies Emotion-focused coping (emotion regulating function)
Attentional/approach, monitoring, vigilant, active
Avoidant, blunting, passive
Coping Which coping styles are most useful in which circumstances?
Taxonomies
Make an action plan of how you intend to incorporate coping
strategies into your study routine for the exam
Where, when, how?
Activity: If _____ (situation), then I will ______ (behaviour)
Action Plan If _____ (barrier), then I will ______ (strategy to overcome barrier)
Quality of life
In Groups:
1. Consider the list of statements on quality of life (taken from the
World Health Organisation’s questionnaire WHOQOL-BREF).
2. For each statement, indicate
- whether this statement would be most important to your
Activity: What quality of life (1),
- whether this would be neutral to your quality of life (2) or,
is Quality of - whether it would be least important to your quality of life (3).
Life? 3. In your group, discuss the statements every one of you ranked
as most important and try to agree on a list of 5 statements that
capture quality of life best.
4. Share your 5 statements with the class.
Statement Importance Statement Importance
To what extent do you feel that physical
Do you have enough energy for everyday
pain prevents you from doing what you
life?
need to do?
How much do you need any medical Are you able to accept your bodily
treatment to function in your daily life? appearance?
Have you enough money to meet your
How much do you enjoy life?
needs?
To what extent do you feel your life to be How available to you is the information that
meaningful? you need in your day-to-day life?
To what extent do you have the opportunity
How well are you able to concentrate?
for leisure activities?
How safe do you feel in your daily life? How well are you able to get around?
How healthy is your physical environment? How satisfied are you with your sleep?
How satisfied are you with your ability to How satisfied are you with your capacity for
perform your daily living activities? work?
How satisfied are you with yourself?
QoL is a broad concept. Research has identified 6 domains:
physical health: pain, discomfort; energy/fatigue; sleep,
rest;
psychological health: positive feelings; self-esteem;
thinking, memory, learning and concentration; bodily
image and appearance; negative feelings;
level of independence: activities of daily living (e.g., self-
care); mobility, medication and treatment dependence;
Quality of life
work capacity;
social relationships: personal relationships; practical
social support; sexual activity;
environment: e.g., physical safety and security; financial
resources; home environment; availability/quality of
health/social care; learning opportunities; leisure
participation/opportunities;
spirituality, religious and personal beliefs.