LAY’S CHIPS

 Made in September 1961, Pepsico

owned brand Lay's is a brand of
potato chips, as well as the name of
the company that founded the chip
brand in the United States.
Statistics of Lay’s

• In 2017, Lay’s sold the most chips

compared to competitors, totaling to 15.8
million USD, Lay’s has 166 employees,
and the revenue per employee ratio is
$95,168,674.
 Why is Lay’s so popular?

 Lays has learned to adapt their product according

to the country, for example, In India, Lay’s has
launched the “Magic Masala” flavor, to relate to
the country’s traditional cuisine resulting in
increased customers, In Pakistan there is the
“Mint chutney” flavor, for the same
circumstances.
Lay’s Marketing statergy

 Lay’s have done various brand deals with celebrities including, Lionel Messi, Paul rudd, Seth rogan and
others
 Lay’s makes their product very affordable
 As we have mentioned before, Lay’s makes many diverse flavors, many of them relating to a specific
country to attract more customers with different tastes.
 Lay’s has a great advertising scheme, a lot of ads are humorous and entertaining, aiming to reach a wider
audience
 Lay’s target audience is every audience, meaning Lay’s markets their product as having a flavor for
everyone, whether it be every age or gender
 They also collab with fast food chains, for example, Lay’s has done collaborations with subway, KFC, Pizza
hut, etc.