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Lays Chips

Lay's is a brand of potato chips founded in the United States in 1961 and owned by Pepsico. In 2017, Lay's sold over $15.8 million in chips and had 166 employees. Lay's has found success by adapting its product flavors to local cuisines around the world, such as "Magic Masala" in India and "Mint Chutney" in Pakistan, which has increased its customer base. Lay's utilizes celebrity endorsements and humorously entertaining advertisements, affordable prices, and collaborations with fast food chains to market its wide variety of chip flavors to audiences of all ages and backgrounds.

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687 views4 pages

Lays Chips

Lay's is a brand of potato chips founded in the United States in 1961 and owned by Pepsico. In 2017, Lay's sold over $15.8 million in chips and had 166 employees. Lay's has found success by adapting its product flavors to local cuisines around the world, such as "Magic Masala" in India and "Mint Chutney" in Pakistan, which has increased its customer base. Lay's utilizes celebrity endorsements and humorously entertaining advertisements, affordable prices, and collaborations with fast food chains to market its wide variety of chip flavors to audiences of all ages and backgrounds.

Uploaded by

Bosandu creations
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
  • Lay's Chips Introduction
  • Statistics of Lay's
  • Why is Lay's so Popular?
  • Lay's Marketing Strategy

LAY’S CHIPS

 Made in September 1961, Pepsico


owned brand Lay's is a brand of
potato chips, as well as the name of
the company that founded the chip
brand in the United States.
Statistics of Lay’s

• In 2017, Lay’s sold the most chips


compared to competitors, totaling to 15.8
million USD, Lay’s has 166 employees,
and the revenue per employee ratio is
$95,168,674.
Why is Lay’s so popular?

 Lays has learned to adapt their product according


to the country, for example, In India, Lay’s has
launched the “Magic Masala” flavor, to relate to
the country’s traditional cuisine resulting in
increased customers, In Pakistan there is the
“Mint chutney” flavor, for the same
circumstances.
Lay’s Marketing statergy

 Lay’s have done various brand deals with celebrities including, Lionel Messi, Paul rudd, Seth rogan and
others
 Lay’s makes their product very affordable
 As we have mentioned before, Lay’s makes many diverse flavors, many of them relating to a specific
country to attract more customers with different tastes.
 Lay’s has a great advertising scheme, a lot of ads are humorous and entertaining, aiming to reach a wider
audience
 Lay’s target audience is every audience, meaning Lay’s markets their product as having a flavor for
everyone, whether it be every age or gender
 They also collab with fast food chains, for example, Lay’s has done collaborations with subway, KFC, Pizza
hut, etc.

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