PLANNING FOR COMMUNICATION

 questions to answer when planning for communication

 What - Message(content).

 Where - Audience / occasion.

 How - Channel or media

 When - Time

 Why - Purpose. Every communication must have a purpose

for which it is being made.
The Benchmark for Business and
Management Education , Research
and Training in the Region
Answering the question of why communicate

what is a reason for communication

The Benchmark for Business and

Management Education , Research
and Training in the Region
 The needs of the audience
 Audience attitude:
 Audience composition;

The Benchmark for Business and

Management Education , Research
and Training in the Region
Style

The Benchmark for Business and

Management Education , Research
and Training in the Region
 Physicalform of thought,
 spoken / written / observed
 communicating good and bad news
 Consider the attitude (friendly, relaxed), facial

expression (smile, frown) and the tone of

voice.

The Benchmark for Business and

Management Education , Research
and Training in the Region


The Benchmark for Business and

Management Education , Research
and Training in the Region
 Noise: Anything that disrupts the flow of
communication.
 Physical sound
 Psychological
• Prejudices:
 Inattentive listening
 Language barrier:

The Benchmark for Business and

Management Education , Research
and Training in the Region
 Emotional responses
 Information overload and under load:
 Differing perceptions
 Differing backgrounds
 Poor planning
 Lack of feedback
 Technical failure

The Benchmark for Business and

Management Education , Research
and Training in the Region
 how to overcome the following barriers
 Noise (Physical noise:,Psychological noise:
 Language barrier
 Poor listening
 Emotional responses
 Differing backgrounds

The Benchmark for Business and

Management Education , Research
and Training in the Region