Deconstructing

Infographics
What?

An infographic is a collection of imagery, data

visualizations like pie charts and bar graphs, and minimal
text that gives an easy-to-understand overview of a topic

Infographics are everywhere in our daily lives

In a day and age where reading is declining, these powerful

text types are frequently used to inform, entertain, or
persuade
Part 1: Structuring
Infographics
Chronological structure: This structure presents information in a linear, time-
based order, often using a timeline to show events or processes

Hierarchical structure: This structure presents information in a hierarchical

order, often using a pyramid or tree structure to show the relationship
between different levels of information

Problem-solution structure: This structure presents a problem and then offers

a solution or solutions to the problem, often using visual aids to illustrate the
benefits of the solution

Cause-and-effect structure: This structure presents a cause and then shows

the effect or effects of that cause, often using visual aids to illustrate the
relationship between the two
Part 1: Structuring
Infographics
Comparative structure: This structure presents information
by comparing two or more data points or ideas, often using
charts or graphs to show differences or similarities
Part 2: Conventions of
Infographics
Title: A brief and descriptive phrase that identifies the main topic of the infographic

Headings/Subheadings: Organize the content into logical sections to improve the infographic's readability

Icons: Simple pictograms or symbols used to represent complex concepts or data points

Charts/Graphs: Visual data representations, such as bar graphs, pie charts, or line graphs

Lists/Bullets: Brief, concise, and easy-to-read summaries of information that help break up a dense text

Callouts/Annotations: Text boxes or bubbles highlighting key information or drawing attention to specific data
points

Color: Color schemes help to visually differentiate between different sections, data points, or concepts in the
infographic
Part 2: Conventions of Infographics
Typography: The font type, size,
and style used in the infographic
for headings, subheadings, and
body text
Flowcharts: Diagrams that show
the flow of a process or system,
often used to visualize complex
information or decision-making
processes
Imagery: High-quality images or
illustrations that visually support
the content and add context or
meaning
Visual Metaphors: Use of visual
elements or metaphors to
represent concepts or ideas, often
used in place of text to simplify
and enhance understanding
Sources/Credits: Information
about the data sources, images, or
other information used in the
infographic
Timeline: A visual representation
of a chronological sequence of
events, often used to tell a story
or explain the history of a topic
Part 2: Conventions of
Infographics
Statistics/Facts: Data-driven points or facts that add credibility and authority to the
information presented in the infographic

Key Takeaways/Summary: A brief summary or conclusion that highlights the main

points or insights of the infographic, providing a clear call to action for the viewer

Labels: Brief text or graphics added to the infographic to provide additional context or
explanation

Emojis: Small graphics representing a specific idea, emotion, or object, often used to add
personality or humor to the infographic

Quotes/Testimonials: Short quotes from experts or customers that add credibility and
social proof to the information presented in the infographic
Part 2: Conventions of Infographics

Interactive Elements: Digital

Comparisons: Visual
elements that allow users to engage
representations of comparisons
with the infographic, such as
between two or more items, often
clickable buttons, hover-over pop-
used to show differences or
ups, or animations, making the
similarities between products,
infographic more engaging and
services, or concepts
memorable
Conclusion