Scribd
Upload
43 views6 pages

Understanding Buyer Behavior Factors

The document discusses factors affecting buyer behavior such as personal, psychological, social, and cultural factors. It also outlines the consumer decision-making process of problem recognition, information search, evaluating alternatives, purchase decision, and post-purchase evaluation.

Uploaded by

Anthony Concepcion
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
43 views6 pages

Understanding Buyer Behavior Factors

The document discusses factors affecting buyer behavior such as personal, psychological, social, and cultural factors. It also outlines the consumer decision-making process of problem recognition, information search, evaluating alternatives, purchase decision, and post-purchase evaluation.

Uploaded by

Anthony Concepcion
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Buyer Behavior and Consumer

Decision Making Process


Factors Affecting Buyer Behavior

1. Personal Factors: These factors are unique to each individual and


can influence their buying decisions. This includes the age, income,
occupation, lifestyle, and personality.

2.Psychological Factors: These factors include perception,


motivation, learning, beliefs, and attitudes that can affect consumer
behavior.
Factors Affecting Buyer Behavior

3. Social Factors: These factors include family, friends, and other


social groups that can influence consumer behavior.

4. Cultural Factors: These factors include values, beliefs, customs,


and traditions that can influence consumer behavior.
Consumer Decision-Making Process

1. Problem Recognition: This is the first stage in the process where


a consumer realizes that they have a need or want that is not
being met. The consumer may experience a problem or an
opportunity that they want to address.

2. Information Search: In this stage, the consumer searches for


information on potential solutions to their problem or need. The
consumer may seek out information from various sources such as
friends, family, the internet, or other marketing channels.
Consumer Decision-Making Process

3. Evaluation of Alternatives: The consumer evaluates the different


options they have found and compares them based on different
criteria such as price, quality, and features.

4. Purchase Decision: After evaluating the alternatives, the


consumer makes a decision to purchase a particular product or
service.

5. Post-Purchase Evaluation: After making the purchase, the


consumer evaluates their satisfaction with the product or service.
They may also provide feedback to the seller or share their experience
with others.

You might also like