The Speech

Writing
Process
 Conducting
an audience
analysis
 Determining
the purpose of
the speech
Selecting a
topic
 Narrowing
down a topic
Gathering
data
Selecting a
speech
pattern
Preparing an
outline
Creating the
body of the
speech
Preparing the
introduction
Preparing the
conclusion
Editing and/or
Revising
Rehearsing
COMPONENTS OF
THE SPEECH
WRITING
PROCESS
Audience analysis
entails looking into
the profile of your
target audience
Demography
Age range, male-
female ratio,
educational
background
Demography
Affiliation, nationality,
economic status,
corporate designation
Situation
Time, venue,
occasion, and size
Psychology
Values, beliefs,
attitudes,
preferences…
Psychology
cultural and racial
ideologies, and
needs
The purpose for
writing
- To inform, to
entertain, to
persuade
Informative speech
- Provides clear
understanding of the
concept
Entertainment
speech
- Provides
amusement
Persuasive speech
- Provides well-
argued ideas
The topic
- The focal point of
the speech
Narrowing down a
topic
- Making main idea
more specific
Data gathering
- Stage of collecting
ideas, information,
sources, & references
Writing patterns
- Structures to help
organize ideas
Writing patterns
Biographical
Categorical
Causal
Chronological
comparison/
contrast
Problem-Solution
The outline
- Hierarchical lists that
shows the relationship
of ideas
The outline
- Can be table format
or list format
The body of the
speech
- Provides explanations,
examples or any details of
the speech
The introduction
- The foundation of the
speech and the goal is to
get the attention of the
audience
The conclusion
- Restates the main
idea of the speech
Editing/revising
- Involves correcting
errors in mechanics
Power principles of
editing/revising
 Edit for focus
(central message)
Power principles of
editing/revising
 Edit for clarity
(logical, MI, SD)
Power principles
 Edit for concision
(short, simple, clear)
Power principles
Edit for continuity
(smooth flow,
transition words)
Power principles
Edit for variety
(shift of tone and
style, formal-convo)
Edit for impact & beauty
(surprise the
audience, descriptive
images figures of
speech)
Rehearsing
Identifies what works and
what does not work for
the target audience
Constant Correct
Practice Makes
Perfect
 GUIDELINES IN
SPEECH WRITING
1 Keep your words
short and simple.
Avoid jargon,
2
acronyms, or
technical words.
3 Make your speech
more personal.
4
Use active verbs
and contractions.
5 Be sensitive of
your audience.
 Use metaphors and
6 other figure of
speech.
7 Manage your time
well.