“IMPACT OF SOCIAL
MEDIA ON TELEVISION”
PRESENTED BY: SHAMEER ALI RAJA
CONTENT:
WHAT IS SOCIAL MEDIA?
POSITIVE IMPACTS.
NEGATIVE IMPACTS.
SOCIAL MEDIA PLATFORM
IMPACTS ON TV.
CONCLUSION.
WHAT IS SOCIAL MEDIA?
SOCIAL MEDIA REFERS TO THE
MEANS OF INTERACTIONS AMONG
PEOPLE IN WHICH THEY CREATE,
SHARE, AND/OR EXCHANGE
INFORMATION AND IDEAS IN
VIRTUAL COMMUNITIES AND
NETWORKS.
IMPACTS:
1. INCREASED ENGAGEMENT: SOCIAL MEDIA
ENCOURAGES AUDIENCE PARTICIPATION AND
INTERACTION
2. ENHANCED DISCOVERY: SOCIAL MEDIA
PLATFORMS HELP VIEWERS DISCOVER NEW
SHOWS.
3. REAL-TIME FEEDBACK: SOCIAL MEDIA
PROVIDES INSTANT FEEDBACK AND RATINGS.
4. EXTENDED STORYTELLING: SOCIAL MEDIA
EXPANDS TV NARRATIVES THROUGH
ADDITIONAL CONTENT.
IMPACTS:
1. DISTRACTION: SOCIAL MEDIA CAN DISTRACT FROM TV VIEWING
2. SPOILERS: SOCIAL MEDIA CAN SPREAD SPOILERS AND RUIN VIEWING
EXPERIENCES.
3. OVER-SATURATION: EXCESSIVE PROMOTION CAN LEAD TO VIEWER FATIGUE.
4. SHIFT IN VIEWING HABITS: SOCIAL MEDIA CHANGES HOW AND WHEN
PEOPLE WATCH TV.
SOCIAL MEDIA PLATFORM IMPACT ON
TV:
1. FACEBOOK: LIVE STREAMING, TV-STYLE CONTENT,
AND AD TARGETING.
2. TWITTER: REAL-TIME DISCUSSIONS, HASHTAGS,
AND LIVE TWEETING.
3. INSTAGRAM: VISUAL STORYTELLING, INFLUENCER
MARKETING, AND BEHIND-THE-SCENES CONTENT.
4. YOUTUBE: LONG-FORM CONTENT, PRODUCT
PLACEMENTS, AND INFLUENCER PARTNERSHIPS.
5. TIKTOK: SHORT-FORM CONTENT, HASHTAG
CHALLENGES, AND CREATOR COLLABORATIONS.
THE IMPACT OF SOCIAL MEDIA ON TELEVISION IS PROFOUND AND
MULTIFACETED. AS SOCIAL MEDIA CONTINUES TO EVOLVE, IT IS TRANSFORMING
THE WAY WE CONSUME, INTERACT WITH, AND EXPERIENCE TELEVISION. THE
INTERSECTION OF SOCIAL MEDIA AND TELEVISION PRESENTS BOTH
OPPORTUNITIES AND CHALLENGES.
