Introduction to

Entrepreneurship
 Learning Targets

Identify the Define Explore job

relevance of personal opportunities
learning entrepreneurial for
Entrepreneurs competencies Entrepreneurs
hip and skills hip as a
As a senior high school student, each one of you has a
specific road to take characterized by the strand you
selected based on your individual inclinations.
However, any skill can be enhanced if you have the
will to acquire new learnings.
Being creative and innovative is
significant to get along with the
21st century and studying
Entrepreneurship is an excellent
foundation in developing these
skills.
 Entrepreneur

“Entreprend Entrepreneurs
re”
to undertake are innovative
(Aduana, opportunity
2016) seekers.
 Entrepreneurship
An art of observing correct
practices in managing and
operating a self-owned wealth
creating business enterprise by
providing goods and services that
 Why do we need
to study
Entrepreneurship?
Five Salient Features of
Entrepreneurship (Aduana, 2016)
3. Providing
1. Art of
values to
Correct
customers
Practices
5. Risk taking
4. Opening venture
2. Wealth
and
creating
managing
venture
self-owned
business
1. Art of Correct
Practices Entrepreneurship
education teaches
how failure makes
Entrepreneurshi people more
p is an art and creative and
not a science
As an art,innovative.
it is
thus, there is a
closely related to
constant
creativity that
change; it
contributes to the
continuously
enhancement of
grows,
The current situation we are in
gave birth to many opportunities.
Food businesses that used to be
for dine-in purposes only evolved
into food service deliveries and
DIY (Do IT Yourself) food kits to
 2. Wealth
creating venture Although profit is a
good indication of
wealth, improving
the life of an
How are entrepreneur in
you going terms of economic,
to define financial, social,
moral and
wealth? psychological
aspects are also
priceless outcomes
Conscious Canvas PH creates lovely and
well-crafted tote bags that are ideal for
everyday use made by persons with
disabilities (PWDs). What is commendable
with this business venture is that 10% of
its profits goes to para-athletes. More than
the profit it brings about, loyalty of its
workers and admiration from other people
 3. Providing
values to It also gives
customers the buyers
Products and reason to
services are purchase your
considered product over
valuable when
they satisfy the and over again
needs and and even refer
wants of the it to others.
customers.
Adding armrests on the chairs of the
wooden dining sets will result to
additional materials and time spent
on making a product thus increasing
the cost of production. If a customer
does not find this necessary, this
product modification will not bring
4. Opening and
managing self- The concept of
entrepreneurial
owned business endeavor may range
from a small sari-sari
Businesses store up to multimillion
which are companies as long as
managed by the business is
Entrepreneurs
other people managed by the owner
for the benefit hip is himself.
of the owner different from
falls under intrapreneurs
A cakeshop manager who works for
the store owner and receives a
monthly salary cannot be considered
an entrepreneur despite that she is
handling a business. All profits go to
the owner (who just wait for the
remittance of the sales) himself and
 5. Risk taking
venture A good
entrepreneur
does not avoid
Risk is a part risks, rather
of any
entrepreneuria
face them by
l endeavor. analyzing the
risks and good
decision-making
skills for the
The pandemic caused many
business establishments to cease
operations and this had a huge
impact on the sales of business
ventures. Some entrepreneurs resort
to online selling of their products as
to not fully stop their ventures and
According to Aduana (2016),
entrepreneurship makes the
following contributions
to the lives the local the
of the communi Philippine
Filipinos economy
ty
 To the
Filipinos:
1. It gives guidelines in the entrepreneur’s
wealth creating undertakings.
2. It aids in improving financial and social
life.
3. It helps expand their creativity.
4. It brings about happiness,
productiveness and success in
 To the Local Community:

1. It offers opportunity for employment in the

community.
2. It produces new demand in the market.
3. It contributes to increase in tax collection.
4. It accelerates the movement of different factors
of production.
5. It gives birth to new business opportunities.
6. It promotes a harmonious and loving community.
 To the Philippine
Economy
1. It promotes competitiveness, thus challenging
entrepreneurs to continue improving their products and
services.
2. It aids in identifying an entrepreneurial niche in the
international market.
3. It helps speed up economic recovery process of the
country during financial turmoil or breakdown.
4. It facilitates ease of money flow in the local market.
5. It supports the Philippine government in its yearning to
Mr. Juan Dela Cruz, a resident of Bagac, Bataan saw
opportunity to sell cashew products due to the great
amount of cashew produced in their municipality. He
started to sell homemade products online and when
the business grew, he decided to put up a physical
store for his products.
He applied for a barangay business certificate
and Mayor’s Permit and registered his business
name to DTI. He also processed, paid, and
complied with all the documentary
requirements and fees in opening a business
Since the business grew, he bought equipment and
materials to make the production more efficient from
a local supplier. He also hired two workers from their
barangay to have his store fixed to be ready for
operations. He also closed a deal with local cashew
farmers in their municipality for the raw materials for
his products. He also hired employees for his
business: two for the production of the products and
At the end of the year, he had earned a good
one saleslady who will take care of the sales in his
profit enough for him to purchase a house and
store.
lot, but he did not forget to pay the annual
income tax to BIR.
 Mr. Dela Cruz, as the
entrepreneur was enriched
with properties (house and
lot) because of his business
venture.
The local government collected
The local cashew farmers
local taxes from Mr. Delacruz
alongside the employees while the national government,
had a living for supplying through BIR, collected an annual
raw materials and working income tax. The taxes
with Mr. Dela Cruz accumulated by both local and
respectively. The local national government will be
equipment supplier and the utilized for public services such as
workers hired for fixing the healthcare, education, security,
 Pe r s o n a l
E n t re p re n e u r i a l
Competencies
1. Hardworking
Let us take Henry Sy as an
example. He came from a poor
Being a family in China who came to the
hardworker Philippines to try their luck here.
means They built a store but was burnt
down during WWII. He saw an
habitually opportunity to earn from selling
working used combat shoes and goods
diligently for from American soldiers. He even
long period of worked for 12 hours a day at the
hours. We have age of 12 just to earn for their
family. But all hardwork paid off
this saying in as we’ve seen on the success of
Filipino, SM Malls today making their
2. Self-confi dent
A farmer's son, Diosdado Banatao, grew up
in a rural area in Cagayan Valley. In their
place, students usually stop studying after

It is also 6th grade but his father pushed him to

continue despite the fact that he needed to
be away from his family. He graduated at
important that Stanford University where at first he felt
inferior with his classmates, thus making him

as an study twice as hard as the others. He saw an

opportunity to develop microchips and

entrepreneur,
started to build a company but failed. “No
one told me I could do it; I have to tell myself
that I could”, he said. So, he tried again and
one must this time, he succeeded. He invented the first
16-bit chip, the ones that we can find in most

believe oneself computers today. At present, more compact

and higher capacity processing chips are
available but if not for his invention, the
 3. Disciplined
Founder of Mang Inasal (Mr.
Barbeque in Ilonggo), Edgar Sia
The urge to fight started at a parking lot in Iloilo
temptation is very City. His food business was a
important. They said it is blast and caught the attention of
easy to spend money you Tony Tan Caktiong of Jollibee Food
did not worked hard for. Corporation. Caktiong bought a
Sometimes, when we start portion of Mang Inasal for a total
to earn, we are tempted to of five billion pesos. Sia, instead
buy things that are not of living a one-day billionaire life,
really needed. A good decided to invest his money to
entrepreneur does not ask banking and healthcare thus,
himself the question, making him the youngest Filipino
“What will I buy with my billionaire at the age of 34.
 4. Committed
Socorro Ramos, the founder
of National Bookstore literally
Commitment showed commitment by
overcoming her relationship
is challenges to start with.
Business wise, her solid
characterize dedication can be seen on
how she stood still despite the
d by solid challenges their bookstore
dedication. faced, from typhoon to fire.
Otherwise, we will not be
seeing this book and school
 5. Ability to accept
Change Let us learn from the founder
This is synonymous to
of our all-time kids-at-heart
being openminded or favorite, “Kung saan, beeda
readiness to try different and saya”, Jollibee! Tony Tan
things or to hear and Caktiong, started an ice cream
consider fresh ideas. We store in 1975. His store was
often hear this among not generating enough
networking businesses: income. So, he talked to the
“Openminded kaba?”. As people and decided to add
said many times, “Change some to his menu offering
is the only constant in this
based on their suggestions.
world” so they say that
“forever does not exist”. In
And those are the burgers and
 6. Creative
Toothpaste used to be on aluminum
tubes. Cecilio Kwok Pedro was the former
This is what will head of Aluminum Container Inc., which
manufactured aluminum toothpaste
make you stand out containers for Procter and Gamble,
Uniliver (used to be Philippine Refining
and go over your Company, and Colgate-Palmolive.
competitors. As an Eventually, due to environmental issues,
his clients decided to shift to plastic-
entrepreneur, we laminated containers causing his
company to fail and close in 1986. He
must look beyond built Lamoiyan Corporation and
and check what is produced similar product with half-price
than that of his competitors. To target
new, to stay in the the young market, he featured Sesame
business to have an Street’s characters on the packaging of
his children’s toothpaste alongside with
7. Has Initiative
Seeing what is needed,
Corazon D. Ong who is a
dietician by profession, started
This is to put preparing “healthier” options
oneself in a for those who cannot avoid
having canned or frozen goods
position where for food. CDO corned beef,
one is CDO Ulam Burger and others
are some of the many
personally is offerings of the CDO
responsible for Foodsphere. Wondering why it
is named CDO? Of course,
the failure or
8. Profi t-oriented
Somehow different from other success
stories, John Gokongwei is a “richto-rags-
to-riches” He was born from a rich family
A good but when his father died, so did their
business. He worked for his family by
entrepreneur must peddling products in the streets.
Eventually, he learned trading by boat
make sure that the from Lucena to Manila by truck. After
business will some time, he realized that importing
brought about high risk and low
generate income. profitability. Thus, he borrowed Php
500,000 from China Bank in 1957 and
We do not put up a began a corn milling industry named
business just to get Universal Corn Products, the one known
today as Universal Robina Corporation.
tired the whole day He even extended his company into
diversified businesses as to expand his
Important Skills
of an
E n t re p re n e u r
 1. Planning
Gregorio Sanchez who was a
provincial boar member in Cebu
observed that the pigs sold in the
This is strategic market are malnourished. He
thinking and wanted to improve the quality of
the livestock, so he decided to
setting of goals identify the cause by conducting
to achieve experiments using only pans and
pots he has at home. After
objectives by several failures, he finally found
out that bad bacteria caused the
carefully problem. This led to the
maximizing all development of LactoPAFI
probiotic bacteria that soon was
2. Decision Making
Manuel “Manny” Villar for
instance will not have the
One decision may
Vista Malls and Camella
make or break a Homes we have today if he
business, thus did not make wise
making this a judgments on his endeavors
crucial one. It is the as a businessman. He
ability to think applied for bank loans and
quickly and make a made the right decisions on
wise judgment where and when to invest,
making him one of the
towards the pre-
 3. People Skills
Cecilio Kwok Pedro is not
different to these
Doing business is not a entrepreneurs, because he
one-man team decided to choose hearing
endeavor. From people impaired to work for his
working for you and company. This gave the
with you, to those you deafmutes an opportunity to
make deal with and earn, and in return Cecilio
even your competitors. gained their utmost respect
In relation to the story and gratitude. This inspired his
we’ve read, it is good to workers to do their best and at
be individually brilliant the same time, inspired not
but still, there are things
 According to London School of Economics
(cited by Edralin, 2016) those with
entrepreneurial aspirations typically pursue
one of these career paths”
1 . N e w Ve n t u r e C r e a t i o n 2. Careers in Existing
E n t r e p r e n e u r i a l Ve n t u r e s
You can be your own Still trying to have a deeper
understanding of the ways of
boss! Starting as a small business while being employed?
business owner, Having knowledge about
entrepreneurship plus being a digital
partnering with an native gives you an edge to attract
institutions to share your up-to-date
existing business or knowledge on market trends for
focusing on a innovative strategies of companies.
Working with start-ups, business
technology or research incubator or accelerators, and
Job Opportunities
 1. Mid-level

Management
Be in-charge of the
execution of business
ideas in big companies.
 2. Business Consultant

Identify and fix

problems for both
aspiring and young
entrepreneurs
 3. Sales

Representing a firm,
handling accounts, and
visiting clients in the
field are some of the
 4. Research and

Development
Solving problems by
working in a R&D firm
should be armed with an
understanding of the
 5 . N o t - f o r- p ro fi t f u n d r a i s e r

Raising funds for various groups or

organizations for different causes
is comparable to accomplishing a
business task and creating a good
 6. TEacher

One may impart knowledge to the young

generation by integrating the importance
of entrepreneurship while teaching other
subjects. For example, learning the
importance of Math in business, reviewing
history as basis of innovation and
enhancing language skills to improve
 7. Recruiter

Work at Human Resources (HR)

department as someone who has
knowledge in management,
leadership, and other significant
characteristics in selecting people
who will be joining a company.
 8. Business Reporter

Having an understanding about

the field will give one an
advantage in writing articles or
being in a broadcast team to make
a business section or program
more knowledgeable and
Thank
You