Logistics and Last-
Mile Delivery
Challenges in India
Presented by: Guided by:
Md Majid Hussain Dr. Sujit Kumar Prusty
Regd. No- 2206258174 Assistant Professor Marketing
INTRODUCTION
Logistics is the process of moving goods from a
transportation hub to their final destination, which is usually
a customer's home or business.
Last-mile delivery is the final stage of the logistics
process, where goods are moved from a warehouse or
distribution centre to the customer's doorstep. The goal of
last-mile delivery is to deliver packages as quickly,
accurately, and affordably as possible
CHALLENGES IN
INDIA
Unique Geographical Landscape of
India is a vast and diverse country, with a geographical landscape that spans from the towering Himalayas in
India
the north to the tropical beaches of the south. Desert of Rajasthan to the lush blackwater of Kerala, the
varying topography and climate across India’s regions require innovative approaches to transportation and
distribution
Infrastructure Limitations in Tier-2 and Tier-
3 Cities
o Inadequate road networks and transportation infrastructure in smaller cities
o Limited availability of warehousing and logistics facilities outside major metropolitan areas
o Lack of reliable electricity supply and internet connectivity in rural regions
o Difficulties in last-mile delivery due to narrow streets and unpaved roads.
Diverse Demographic Culture
Factors
o Demographic Diversity
o Urban Rural Divide
o Income Disparities
Challenges with Reverse Logistics
and Returns
Unpredictable Returns 1
The volume and timing of product
returns in India are difficult to
predict, leading to logistical 2 Fragmented Retail Landscape
challenges in managing reverse India's diverse retail landscape,
supply chains. with a mix of large cities and
small towns, makes it complex to
Lack of Infrastructure 3 establish efficient reverse
Inadequate transportation logistics networks.
networks and limited warehouse
facilities in many parts of India
hinder the smooth handling of
returned goods.
FEEDBACK FROM AMAZON
USERS
Innovative Solutions Adopted by
Amazon in India
Last-Mile Delivery Addressing System Customer Reverse Logistics
Engagement
Amazon has To tackle the lack To streamline the
developed a of standardized Amazon has complex reverse
network of delivery addresses, Amazon trained a dedicated logistics process,
stations across has implemented customer service Amazon has set up
India, including in innovative team that can collection centers
remote areas, to solutions like using communicate in and partnered with
overcome the geolocation data multiple local local logistics
challenges of and building a languages to providers to
complex road comprehensive provide facilitate efficient
networks and address database. personalized product returns.
traffic congestion. support and
RECOMMENDATIONS
o Technology Integration: Implementing advanced technology such as GPS tracking, route
optimization algorithms, and real-time delivery tracking systems can streamline logistics
operations and improve efficiency in last-mile delivery.
o Infrastructure Development: Invest in improving roads, highways, and transportation
networks to reduce transit times and facilitate smoother movement of goods across the
country.
o Warehousing Solutions: Establishing strategically located warehouses and fulfilment
centres can reduce delivery times and costs by bringing goods closer to the end customers.
o Partnerships and Collaboration: Encourage collaboration between logistics companies, e-
commerce platforms, and local retailers to optimize delivery routes, share resources, and
reduce the number of empty return trips.
o Skill Development: Provide training programs to logistics personnel to enhance their skills
in handling modern delivery technologies and customer service, thereby improving overall
service quality.
