MODULE 1:
AUDIENCE ANALYSIS
OBJECTIVES
explain the
At the end of the importance of
lesson, you are analyzing the
expected to: audience before
making speeches;
determine the
relevant information prepare a speech
in analyzing the based on your
audience for your audience analysis.
speech; and
Audience Analysis
Audience analysis is the process
of understanding the
characteristics, needs, and
expectations of the audience
before delivering a message.
Key Factors in Audience Analysis
Demograp Psycholog
Situation
hy y
Examples that illustrate how demographic factors shape the
audience analysis:
Age
• Since the audience is primarily composed of teenagers, I’ll use
examples from social media and pop culture to keep them
engaged.
Gender
• With a mostly female audience, I’ll make sure to highlight
women’s contributions to the field during my presentation.
Education Level
• Because the audience consists of highly educated
professionals, I can use technical jargon without needing to
simplify complex terms.
Examples that illustrate how demographic factors shape the
audience analysis:
Cultural Background
• Given that the audience is multicultural, I’ll
avoid using colloquialisms or references that are
specific to just one culture.
Occupation
• Since the audience is made up of healthcare
workers, I’ll focus on examples relevant to
medical settings and patient care."
Examples that demonstrate how situational
factors affect audience analysis:
Occasion
• Since this is a formal business conference, I’ll use a more
professional tone and avoid casual language.
Time
Because my presentation is scheduled for late afternoon, I’ll keep
it short and interactive to maintain the audience’s attention.
Size of the Audience
• Given that I’m speaking to a large audience, I’ll use a
microphone and visual aids to ensure everyone can hear and
see clearly.
Examples that demonstrate how situational
factors affect audience analysis:
Physical Setting
• Since the presentation is being delivered in a virtual
environment, I’ll need to engage the audience with polls
and Q&A to keep them involved.
Length of Event
Since this is a day-long workshop, I’ll include breaks and
activities to keep the audience refreshed and focused."
Examples that demonstrate how psychological factors
influence audience analysis:
Attitudes
• Since the audience is likely skeptical about climate change, I’ll present
well-researched facts and address common counterarguments to win
their trust.
Beliefs
• Knowing that the audience strongly believes in the importance of family
values, I’ll frame my message in a way that aligns with their
commitment to community and relationships.
Values
• Because the audience highly values innovation and progress, I’ll
emphasize how adopting new technologies can lead to long-term
benefits for their business.
Examples that demonstrate how psychological factors
influence audience analysis:
Motivations
• Since the audience is motivated by financial
success, I’ll focus on how my proposal can increase
profitability and market growth.
Emotional State
• Given that the audience is likely anxious about
recent changes in the company, I’ll start by
addressing their concerns and offering reassurance
before presenting new ideas.
WRITING EXERCISE
Writing Exercise 1
Instructions: For each scenario below, identify whether the
focus is on:
A. Demography B. Situation
C. Psychology
A.Demography B. Situation C. Psychology
A.Demography B. Situation C. Psychology
A.Demography B. Situation C. Psychology
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Written Works
Exercise 1 – 15
Post Test – 20
Total : 35
End of Module 1
