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Module7 Innovation USP Summary

The document outlines key concepts for creating marketable products and services, emphasizing the importance of a strong value proposition that highlights why customers should choose your offerings. It discusses innovation in product and service development, as well as the unique selling proposition (USP) that differentiates a business from its competitors. The importance of effectively communicating USP is highlighted for competing in both local and global markets.

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calialexis177
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33 views5 pages

Module7 Innovation USP Summary

The document outlines key concepts for creating marketable products and services, emphasizing the importance of a strong value proposition that highlights why customers should choose your offerings. It discusses innovation in product and service development, as well as the unique selling proposition (USP) that differentiates a business from its competitors. The importance of effectively communicating USP is highlighted for competing in both local and global markets.

Uploaded by

calialexis177
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Introduction

• ✔️Create marketable products or relatable


services
• ✔️Make customers value what you offer
Value Proposition
• ✅ Statement explaining why customers choose
you over others
• 🔹 Shows your product/service is more valuable
• 🔹 Promises efficient service
• 🔸 Format: Tagline, headline, or clear phrase
Innovation
• Creating something new or improving
products/services
• Product Innovation: Packaging, Taste,
Quantity, Appearance, Price
• Service Innovation: Improved methods, Faster
service, Discounts/freebies
Unique Selling Proposition (USP)
• 📣 Features that make your product/service
stand out
• 1. Unique features competitors don’t have
• 2. Has big impact on customers
• 3. Attracts new buyers
Importance of USP
• 💬 Communicates value clearly to customers
• 🌍 Helps compete in both local & global
markets

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