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Brand Loyalty

Brand loyalty refers to the positive association consumers have with a brand, leading to repeat purchases despite competitors' efforts. It is important for businesses as it results in costless advertising, competitive advantage, and increased sales and profits. Companies can build brand loyalty through customer interaction, understanding needs, consistency, and loyalty programs that offer rewards and incentives.

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41 views9 pages

Brand Loyalty

Brand loyalty refers to the positive association consumers have with a brand, leading to repeat purchases despite competitors' efforts. It is important for businesses as it results in costless advertising, competitive advantage, and increased sales and profits. Companies can build brand loyalty through customer interaction, understanding needs, consistency, and loyalty programs that offer rewards and incentives.

Uploaded by

ksampathmba
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Brand Loyalty

Brand loyalty is the positive association


consumers attach to a particular product or
brand.

Customers who exhibit brand loyalty are


devoted to a product or service, which is
demonstrated by their repeat purchases
despite competitors' efforts to lure them
away.
Importance of Brand Loyalty
Costless advertising of the brand through the
medium of satisfied and loyal customers. They will
promote the company’s product through word of
mouth.
Brand loyalty provides a competitive advantage in
the marketplace.
With solid brand loyalty, a company will experience
repetitive buying of products by its customers.
Repetitive buying means higher sales for the
company, and higher sales mean higher profit.
There are fewer chances that the loyal customers
will get impressed by the competitors’ marketing
strategies.
True Customer loyalty

When the company increases the prices of


their products and even then the consumer is
willing to adjust the excess amount from his
pocket.
When the company starts offering
substandard products and even then the
consumer is willing to buy them without
breaking his habits.
When the company decreases the amount of
the product, keeping the prices the same, and
even then the buyer does not shift his
loyalties even though it may prove a burden
Building Brand Loyalty

1. Interact with your customers

2. Understand the needs and wants of your


customers

3. Make sure your brand is consistent

4. Invest in an eye-catching logo design

5. Focus on what your brand does best

6. Make your customers come back

7. Turn to influencers to promote your brand


APPLE

Apple delivers innovation with its every


launch and maintains its design for every
product. This is the reason that today a
consumer is willing to pay any amount for its
new launch.
Domino’s

Domino’s gets this brand loyalty after understanding


the need and wants of the customers. It personalized
its pizza recipes as per the need of customers in
different countries. Among its global market, Domino’s
has different pizza menus in every country.
WhatsApp

WhatsApp gains brand loyalty because of its features


like Video calls, messaging, and Voice calls. It
provides ease of communication to every user.
Brand Loyalty Programs

Loyalty programs, sponsored by retailers and


other businesses, offer rewards, discounts,
and other special incentives as a way to
attract and retain customers. They are
designed to encourage repeat business,
offering people a reward for store/brand
loyalty
Brand Loyalty Programs

 Point Programs

 Cash Back Loyalty Programs

 Punch Card Programs

 Tiered Loyalty Programs

 Premium Loyalty Programs

 Hybrid Loyalty Programs

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