Group 11 Ankur Chaudhary Chetna Mehra Guru Prasad Mala S Priyanka Venkatesh Sathya U Sushma R

Advertising campaign launched in April 2009 Advertisement characters promoted by Vodafone during the India Premier League Season 2 (IPL) Campaign was targeted at the VAS users and communicate the various services offered by the company Focus was more on the urban customers The ads were created by Ogilvy & Mather, an agency under Executive Creative Director, Rajiv Rao, South Asia.

A cartoon character which represented common man White, ghost-like creatures with ballooned bodies and egg heads Simple, Silly, Funny, Adorable Emotes like human ZooZoos had low cost costumes, real people ZooZoo name nowhere in commercial

The entire campaign strategically captured millions across the country People of all age group were interested in the ad campaign and the VAS associated Zoozoo campaign was in place with all distributors in super quick time Zoozoos dominated the social media sites Videos had more than 2million hits in 2 weeks

Created buzz in traditional and social media First ever Indian campaign to top the list of world's most viewed viral video ad campaigns 1.45 million views in 2 weeks Versatile concept of 'common characters' to be used in a portfolio of 30 ads Came in all sizes and shapes As many characters as needed could be used No language barrier

Creative Real and imaginative worlds brought together Amplified emotions Reduced production cost The entire campaign took 10 days to shoot 30 ads with an entire budget of Rs. 30 mn No celebrity endorsement

No emphasis on the network Difficulty to understand for rural audiences

Taking into account the popularity of Zoozoos, Vodafone can come up with the limited edition Zoozoo merchandise including soft toys, t-shirts, balloons, and key chains etc. The revenues may be marginal but it will be a strong branding exercise To connect better with the rural audience a 3 sec voice over about the VAS promoted can be given at the end of the ad Apart from VAS the ads could also focus on Vodafone as a network

Zoozoos should not become more popular than the network itself - something that happened in the case of pug Since the rural market may not connect with the ads, it may result in a loss of market share in those areas