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  • Mohanakumaran B Siddiq Musaliar Vishnu Kartheek Gokulakrishnan Kritika

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    Gokul Krishnan
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    Mohanakumaran B Siddiq Musaliar Vishnu Kartheek Gokulakrishnan Kritika introduced the Zoozoos characters to improve brand awareness and promote Vodafone's value-added services. The memorable Zoozoos characters were uniquely designed thin-limbed cartoon creatures that effectively conveyed messages in an entertaining way at a low production cost. The campaign was a success, driving increased customers, revenue, and popularity for both Vodafone and the Zoozoos characters.

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    zoozoos vodafone

    Original Title

    Zoozoos Final

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    Mohanakumaran B Siddiq Musaliar Vishnu Kartheek Gokulakrishnan Kritika introduced the Zoozoos characters to improve brand awareness and promote Vodafone's value-added services. The memorable Zoozoos characters were uniquely designed thin-limbed cartoon creatures that effectively conveyed messages in an entertaining way at a low production cost. The campaign was a success, driving increased customers, revenue, and popularity for both Vodafone and the Zoozoos characters.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    4 views11 pages

    Mohanakumaran B Siddiq Musaliar Vishnu Kartheek Gokulakrishnan Kritika

    Uploaded by

    Gokul Krishnan
    Mohanakumaran B Siddiq Musaliar Vishnu Kartheek Gokulakrishnan Kritika introduced the Zoozoos characters to improve brand awareness and promote Vodafone's value-added services. The memorable Zoozoos characters were uniquely designed thin-limbed cartoon creatures that effectively conveyed messages in an entertaining way at a low production cost. The campaign was a success, driving increased customers, revenue, and popularity for both Vodafone and the Zoozoos characters.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Mohanakumaran B Siddiq Musaliar Vishnu Kartheek Gokulakrishnan Kritika

    Tagline Change is good Baseline Hutch is now Vodafone Wherever you go our network follows to Make the most of now

    Inherently enhances the brand awareness


    Logos & Symbols
    Characters Zoozoo Signage Packaging & Colour Slogans Jingles

    Idea was to create communication using Zoozoo characters that are distinctly different to drive a wedge in competitors armor. White ghost like cartoon characters -real human in zoozoo costumes Thin limbs with big bellies and bulbous head - smaller human Unique character, creativity, out of ordinary film production made high level of likeability, viewer interest, memorability Communicated thro expression and actions Cheap production cost

    Memorable unique character, easy recognition, Meaningful relating with normal life Appealing Funny, Attractive, animated looklike Adaptable Updatable Protectable Legal and competitive Transferable- across product categories, different cultures

    Objective: to improve the awareness of


    VAS offered by the network VAS considered to be the cash cow for vodafone network. Zoozoos creative and attractive way of conveying message about VAS

    Fun, young & benefits

    Focus on young generation

    Telecom provider with VAS World no1 telecom provider

    Most viewed advertisement campaign (2009) Advertisement Age 13,000 views in YouTube (during first week of launch) 3rd highest Google search 70,000 fans in Facebook Page( as of May 2009) Helped Vodafone to increase its customer base Vodafone reported increase in revenue Vodafone added 7 million additional customers

    Zoozoos becoming more popular than the network itself. Target segment : Focus on Urban and semi urban Pushing more information on a short span

    Be Innovative Be Differentiated Emotional attachment Relating with normal life Keep things easy

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