Acknowledgement

ACKNOWLEDGMENTS

The course of our graduation project has been a highly learning experience which helped us to learn about the various dimensions where quality is applied in a garment industry. Firstly, a warm thank you to our college mentor, Mr. Manoj Tiwari (Asst. professor NIFT, Gandhinagar) for his regular guidance and evaluation of our work, without whom we would have been confused and hurdled during the whole project. We would also like to thank Ms Aarti Solanki (Asst. professor NIFT, Gandhinagar), for guiding and enlightening us with her immense knowledge about quality. Thanking heartily our Chair person(DFT) Mr. Pavan Godiwala for letting us pursue this project and approve of it. We are grateful to the management,staff and the operators of Shahi Exports Pvt Ltd., Faridabad for their appreciable support during our project. We would like to take opportunity to thank Mr. Kailash Pandey (AGM, QAD) for his guidance and support. Along with him we must not forget Mrs Sonal Rohit Gupta for helping us to continue with this project. Thank you to NIFT Gandhinagar and NIFT Delhi resource center for the fantastic collection and offering of books, journals, projects etc. on our field of interest.

Thanking you all.

Preface Certificate

Company Profile

Beyond business

"Our vision is to make a qualitative difference to the lives of the weaker sections of society in proximity to our plants and in doing so improve the human development index of our nation." Mrs. Rajashree Birla, Chairperson The Aditya Birla Centre for Community Initiatives and Rural Development Aditya Birla Centre for Community Initiatives and Rural Development, the apex body responsible for development project, is spearheaded by Mrs. Rajashree Birla, who is the Chairperson of the Centre. The centre is anchored by the Group's Corporate Communications Division, supported by various company CSR heads and a 250 strong field force. The centre provides the strategic direction and decides the thrust areas for the Group's work, ensuring performance and management as well. The work of all the Group companies, in India and globally is channelised and monitored by the centre. At the Group company, the business director takes on the role of the project mentor, while the onus for the implementation of the

projects is on the various unit Presidents. Our corporate responsibility philosophy Even as we in India have made a mark on the globe as a reservoir of intellectual capital, as a nation we are grappling with 'quality of life' challenges. More so, in the hinterland, where poverty is a ground reality. To address these larger issues, we work in tandem with the government, the district authorities and NGOs. We believe in the trusteeship concept of management. Simply put, in the context of social responsibility it entails ploughing part of the profit into programmes, which results in the larger good of the society. Our legendary leader, Mr. Aditya Birla ingrained the concept of sustainable livelihood into it in the year 2000; Mr. Kumar Mangalam Birla, our Chairman, spawned the concept of triple bottom line accountability, which entails factoring three key aspects viz., economic success, environmental accountability and social responsibility for ensuring sustainable success. In a holistic way, the interest of all the Group's stakeholders has been textured into its fabric

Management team Board of directors Mr. Kumar Mangalam Birla, Chairman Mrs. Rajashree Birla Mr. B. L. Shah Mr. P. Murari (independent) Mr. B. R. Gupta (independent) Ms. Tarjani Vakil (independent) Mr. S. C. Bhargava (independent) Mr. G. P. Gupta (independent) Mr. Tapasendra Chattopadhyay (independent) Dr. Rakesh Jain, Managing Director Mr. Sushil Agarwal, Whole Time Director Managing director Dr. Rakesh Jain Whole Time Director & Chief financial officer Mr. Sushil Agarwal Business heads Dr. Rakesh Jain (Fertilisers, Insulators, IT-ITeS) Mr. Ajay Srinivasan (Financial Services) Mr. Pranab Barua (Fashion & Lifestyle - Branded Apparels) Dr. Santrupt Misra (Carbon Black)

Mr. Himanshu Kapania (Telecom) Mr. Lalit Naik (Viscose Filament Yarn) Mr. Thomas Varghese (Textile) Company secretary Mr. Devendra Bhandari

Aditya Birla Nuvo - A business builder It is oft repeated, yet a charming and powerful imagery: the morphing of a caterpillar into a beautiful butterfly that can fly unrestrained over flowery meadows. At Aditya Birla Nuvo (ABNL), young, nascent businesses are acquired, nurtured, made strong and then given wings to fly on their own. More information on Aditya Birla Nuvo's businesses and brands: Divisions

Viscose Filament Yarn Indian Rayon Branded Apparels & Accessories Madura Fashion & Lifestyle Carbon Black Hi-Tech Carbon Agri solutions Indo Gulf Fertilisers Textiles Jaya Shree Textiles Insulators Aditya Birla Insulators

Joint Ventures and Subsidiaries

Life Insurance Birla Sun Life Insurance Company Limited (A 74:26 joint venture between ABNL and Sun Life Financial, Canada) Asset Management Birla Sun Life Asset Management Company Limited (A 50:50 joint venture between ABNL and Sun Life Financial, Canada) NBFC - Aditya Birla Finance Limited (100 per cent subsidiary of ABNL) Other Financial services Aditya Birla Capital Advisors Private Limited (Private Equity), Aditya Birla Money Limited (Broking), Aditya Birla Money Mart Limited (Wealth Management), Aditya Birla Insurance Brokers Limited (General Insurance Advisory) Telecom Idea Cellular Limited (A joint venture, ABNL owns 25.32 per cent) IT-ITeS Aditya Birla Minacs Worldwide Limited (~100 per cent subsidiary of ABNL)
Louis Philippe

Louis Philippe symbolises elegance, class, status, and a lifestyle that is distinctly majestic and opulent. The brand draws its name and inspiration from King Louis Philippe of France, who was famed for his generosity of spirit and his appreciation of the arts. From its inception, Louis Philippe has been seen as the purveyor of fine clothing for the discerning European gentleman. Garments under this label combined the finest fabrics with designs inspired by the latest global trends, addressing the needs of the style-conscious contemporary male. The international superbrand offers elegant ensembles for the new Indian man. The entire range of formals, semi-formals, knits, custom-made apparel, and accessories is inspired by the latest European fashion trends. Synonymous with premium, international mens fashion, Louis Philippe was launched in India in 1989. Celebrating the sophistication of the Indian gentleman, Louis Philippe garments establish that their wearer is a man of infallible taste and class. The brands Franco-Italian lineage, combined with its focus on global fashion gives it indisputable premium and an exclusive image. Today, Louis Philippe is a brand leader in formal and quasi-formal wear. The embellished Crest is a sign that the wearer of a Louis Philippe wardrobe has truly arrived. Today, the Crest is prized even more for its focus on luxury, exquisite craftsmanship and attention to detail, establishing that its wearer is truly a member of The Upper Crest. The comfort and perfection of the clothing is also evident in their line of elegant shoes, crafted from the finest leather, and their range of innerwear, sourced from the softest cotton. Louis Philippe garments are available at 100 stores, and at the exclusive LP stores created by famous European architect John Marsala. The brand continues to be the leader in retail sales in all leading menswear and department stores. The retail experience is further augmented by Madura Fashion & Lifestyles retail chain Planet Fashion. Louis Philippe also launched sub-brands including LP and Luxure. LP by Louis Philippe has an exciting range of shirts, trousers, Tshirts, suits, jackets and accessories to put together a youthful wardrobe. Luxure, the masterpiece collection, was created to deliver sartorial elegance for the refined connoisseur. Louis Philippe recently made a foray into the footwear segment, offering more than 40 exciting designs, in an unparalleled width in the formals market.

Van Heusen Launched in India in 1990, Van Heusen is yet another success story from the Madura Fashion & Lifestyle stable. The brand operates under license to Madura Fashion & Lifestyle in India and South East Asia. A premium lifestyle brand, Van Heusen assiduously follows the company mandate; fashion for the corporate world. The brands target audience is the successful, sophisticated, erudite, multi-faceted professional. For the Van Heusen customer, elegance and style are not just fads, but a philosophy. And therefore, keeping their tastes in mind, Van Heusen was opposed to the conventional nine-to-five formal wear. Instead, the brand makes available a 24/7 selfexpression range of garments to their target audience. With more than half of Indias population under 25, it was not a surprise when Van Heusen moved from targeting only the 2545-year-old businessman. With the introduction of V dot that opened up the specialized clubwear category, Van Heusen also addressed the needs of a younger consumer and a changing lifestyle one who had disposable income and the attitude to go with it. V dot offered a range of clothing that was edgy, not reckless, fashionable, not flippant, youthful, not juvenile. It added a bold sophistication to the brands design philosophy. Though initially a mens couturier, it did not take long for Van Heusen to appreciate that todays woman is as much a stakeholder as her male counterpart in Indias growth story. The Van Heusen Woman is dynamic, well-educated, ambitious and intelligent. She lives life on her own terms, and is poised and feminine. The companys Everyday Couture for women recognises that todays woman straddles many worlds and many roles with ease. The line captures her many facets, and offers her a classy, fashionable wardrobe that is truly unique. The Van Heusen range is modern, minimalistic and timeless. It is distinguished by its high quality, and its relevance to the times, neither too edgy nor too futuristic. Van Heusen aims to be a complete lifestyle brand and plans are to double the number of stores to 200.

Allen Solly Launched in India in 1993, Allen Solly brought about a completely new concept to menswear in India Friday Dressing. In the years that followed, the brand, with its Anglo-American heritage, proved to be the most innovative of the Madura Fashion & Lifestyle's brands; it is one of India's most popular and easily recognised brands in the branded premium apparel segment. Convention is not a word that exists in the brand's vocabulary, and from the beginning, the brand not only broke the rules of formal workplace dressing, but also re-wrote them. The dull world of business dressing with its greys and whites was shaken up by Allen Solly, which unapologetically added vibrant dashes of colour to its formal wear lines. The approach paid off, spawning many imitators. Nevertheless, the unconventional, yet unmistakable Allen Solly Man never lost his place in the spotlight. Today, the brand appeals to that section of consumers who are young and want to create their own world. Offering clothing that spans casual, work and evening wear, the brand's personality is well-reflected through its 'My World, My Way' campaign. Allen Solly has several product innovations to its credit and loyal consumers swear by the brand's comfortable and fashionablystyled cotton trousers and bright, colourful shirts. The brand then went a step further, launching a collection of shirts and trousers called 'The Uncrushables' a wrinkle-free wardrobe in an unconventional 'solid' palette. And the brand is not only for men. Allen Solly's nod to women in the workforce came in 2001, when the brand came out with a line of women's formal wear. A few years later, they rewrote their own rules again, by bringing in their casual chic collection for women. Allen Solly's apparel is well known for its superior quality and it has consistently won industry awards and consumer recognition for its clothing.

The Collective The Collective is a super-premium lifestyle retail chain that was launched by Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo. A first of its kind retail concept, the brand has seen a host of international apparel and accessory brands making a foray into the country for the first time. Offering International brands with its unique point of view, The Collective is positioned as the aspirational brand for the discerning Indian. The Collective continually provides product and service excellence that would help educate, update and shape the wardrobe of the urban Indian. Staying true to the promise of Expect the Unexpected, The Collective has now also forayed into formerly unfamiliar territory with the introduction of womens collections from brands such as DVF, Rock and Republic, True Religion, Alice + Olivia, Lulu Guinness, Rohit Gandhi and Rahul Khanna to name a few. Needless to say, the collection at the store promises women their own place and the best in fashion for their wardrobes - from sensual dresses to tops that take women from the lounge to the red carpet. The Collective is a complete lifestyle store with a combination of Apparel, Accessories, Made-to-measure, Product care services and Lifestyle services. Apparel covers all wardrobe needs from Formal to Semi Formal to Casual to Denim to Active and includes names such as Armani Collezioni, Polo Ralph Lauren, D&G, Hackett, and Fred Perry. Accessories cover products like fashion watches, cufflinks, shoes, ties, belts, leather products, jewellery and

sunglasses amongst others. The accessory brands checklist includes names such as Hermes, Mont Blanc, Puma Black Label, Churchs shoe, Momo Design, grooming products from Anthony Logistics, The Art of Shaving and home accessories from Culti and Christofle. This years Autumn Winter 2010 collection has only taken the fashion quotient higher. All the existing brands get the best they have to offer to the Indian market through The Collective, all creating a look that is effortless and reflects your sense of style with a dose of colour, flash and embellishment. Special mention must be made here for brands like Lulu Guinness - presenting a new collection for The Collective & Hackett formals also make a foray into the Indian market for the first time ever. Exclusive Services at The Collective Made-to-measure services will offer leading Savile Row brands such as Richard James and Caruso. M2M service, Su Misura by Armani Collezioni will be available soon. In addition, The Collective completes your shopping experience with a hands-onapproach. With the Personal Shopping Service, the store helps the customer pick the best look, colour, style and product offering, all on prior appointment. Every Sales Associate at the store is the customers personal stylist thus indulging the discerning man or woman in the best while ensuring that the Look is his/her to own. The Collective is also the first retail store to offer product care and specialised dry cleaning services to its customers by our partners Aakash in Bangalore and Mumbai and Guardini in Delhi. The exclusive lifestyle services include a high end premium caf where you can savour international cuisine. In Bangalore, The Collective has its own patisserie Herbs and Spice an already

well-known name in Bangalore for its European cuisine. While in Mumbai, Bespoke Caf has already carved a niche for itself. With the launch of the third store in Delhi, The Collective promises to hold nothing back. Flamboyance, fashion, edge, colour, cut and perfecting the look for the season all of those and more in good measure when you live the lifestyle experience at The Collective. A truly sensational season continues the story of The Collective and everyone is invited.

Peter England Peter England is the largest menswear brand in India with over 5 million garments sold every year. First launched by Madura Fashion & Lifestyle (then known as Madura Garments) in the mid-price shirt segment in 1997, the company acquired the world rights for the brand in the year 2000. Today, Peter England has a strong national presence with 416 exclusive stores and over 1600 multi-brand outlets in more than 570 towns. Peter England is universally accepted amongst its millions of consumers for its standardised fits, superior quality, wide range and 'fashion-right' styles in its segment, making it the most trusted brand amongst consumers in the readymade apparel category, as per a recent study conducted by Brand Equity, Economic Times. With offerings in the mid-priced value for money range, Peter England brings formal wear for young men in the early years of their career. The product assortment includes shirts, trousers, suits, blazers and accessories for everyday and special occasions.

It also offers relaxed office wear and weekend casual wear through its Peter England Elements line. This is an eclectic and stylish casual wardrobe including washed cotton shirts, denims, cargoes, jackets, sweaters and accessories. Peter England also offers a complete range of sub-premium formals through its sub-brand Peter England Elite, meant for the young manager. The wardrobe includes a complete array of fine-crafted formal shirts and trousers, sharp suits and blazers, and accessories. The look is progressive, international, and one of understated elegance. Peter England partners with the IPL team, Chennai Super Kings, as the official off-the-field apparel sponsor. Building on that relationship, the brand has launched an exclusive product line called PE-CSK, which reflects the sporty-casual attitude of the team. A recent foray for Peter England has been in the world of clubwear, called Peter England Party. This line offers affordable club wear with mainstream sensibilities.

Organisation Structure

Design Department Workflow

Market Study To study the present collection of various kids wear brands and develop a presentation for the same. To study the VM and Brand positioning by visiting EBOs at various time intervals Trend Study and Presentation To study the driving trends for upcoming season by the means of Street Shots Wardrobe Study Forecast Sites: WGSN and STYLESIGHT To develop trend boards for the upcoming season Concept and Theme Presentation Developing theme and inspiration board, Colour boards,

Surface development boards, Silhouette direction, etc. keeping in mind the driving trends for the season Range Development and Range Presentation to present the designs for garments, surfaces, colour ways Indent and Tech Pack Development formation of Tech Packs for production

Sample Development Stages and Types of Samples

Stages First of all, the Pattern Request Form, Sample Requisition Form and the Tech Pack are received from the merchandiser. The sample requisition form is also known as the Fabric/Trim and Sample Planning. The Sample requisition form contains the details buyer name, style no, PO no, type of sample and no of samples. It also contains the details of the fabric and trims quality description and the material issuing date. The Pattern Request form contains the details of the pattern. The Tech Pack contains all the specifications in details. It gives the details of the stitches, measurements, construction, tolerances, etc. After all the above are received, the Pattern Maker manually makes the pattern according to the Pattern Request form. This pattern is then sent to the CAD room. This is in the Sampling section itself. Here, the Digitizing of the pattern is done using the Investronica Systems Digitizer. After the patterns are generated in the Computer, the shrinkage is calculated for the fabric. This shrinkage is added in the pattern while Pattern Making. The Plotting of the pattern is then done using the Plotters. After the patterns are obtained from the CAD room, the Fabric Cutting is process starts. The cut fabric parts are then sent for Stitching.

Types of Samples

Proto Samples These are done to get an idea of the garment. The samples are made using Substitute Fabric and Substitute Trims. That is, actual fabric and actual trims are not used. Near to fabric and trims are used for these samples. Fit Samples

These samples are basically made to check the Fit of the garments. This sample is not made for all the buyers. It is made only for those buyers who order for them.
Size-set Samples

These samples are made for different sizes. This is done to check the Pattern Grading.
these samples are made to check the Pattern grading and the different sizes of the garments.

Pre-Salesmen Samples

These samples are made to check the samples whether they are proper for the Showroom samples.
Salesmen/Showroom Samples

These samples basically made to check the sales of the style. They are made and sent to various places where the customer feedback is taken as to whether the style will work or not.

 About 16-20 samples are made depending on the buyers requirement. After these samples are made and sent, the sales are checked. Then depending on the customer feedback, few styles are dropped or few styles are approved.
Pre-Production Samples

These samples are made prior to production, to approve the sample for bulk production.

Garment Pack Test Sample

These samples are made for the testing of the garments.

Pre-Production Sealer Samples

These samples are the ones that are sent for the bulk production.
The production samples if approved then the same and fresh samples are again made. These are sent to the vendor for the

golden Seal.
If the production sample is not approved, then fresh samples are made according to the comments and the changes sent to

the vendor.

 Once the Pre-Production Sealer Samples are approved, the buyer puts a Seal on the sample. This sample then becomes the one to go for the bulk production.
Along with this sample, a Package is sent. This package contains the FPT report (fabric pack test), GPT report (garment

pack test) and shrinkage report.

This sample and package is sent to the production floor, and after this the bulk production if the order starts.

Project Outline
CONCEPTUALISE AND DESIGN A CAPSULE OF GARMENTS FOR KIDS OF AGE GROUP 4-14 USING TECHNIQUES WITH ENGINEERED SPECIALITIES TO ASSIST IN DESIGN RESEARCH FOR AW 13

Project Methodology
Study of the brand Allen Solly Juniors Studying the present collection of other competitive brands like U.S. Polo, UCB, Lilliput, etc. Market Visits to study the VM of Allen Solly Juniors. Study of various engineered techniques to encapsulate in a garment Study of construction techniques for Engineered Garments Trend Forecast for A/W 2013 from WGSN and Stylesight

Range Development

Project Conclusion I was very fortunate to have an exposure to one of the largest and well established garment manufacturing and retail unit i.e Madura Fashion and Lifestyle. Our apparel internship at MFL has been one of the most profound learning experiences. During our internship, we not only learnt about various departments and functioning of a retail industry but also got a clear insight about how various processes work. It helped me in getting a clear understanding of garment design process. Through this internship, I could realize the practical implication of theoretical knowledge that I was imparted during my course. It is a great learning experience to be associated with an internationally recognized industry and to be able to observe their working methodology. During my interactions with some senior officials at the industry, I learnt about various nuances of management and design processes. This internship not only helped me in enhancing my knowledge related to the course but also helped in understanding the working environment and methodology. It gave an overall exposure and working of departments that contribute in the success of any Garment Industry.

Key Learning The art of conveying the design with proper inclination to the commercial needs of the prospective buyer in terms of price, utility and most importantly, fashion Understanding the construction of reversible and detachable garments Understanding of product development cycle Experience of working in a large organization with proper internal control systems and product development cycle. Imbibing the true spirit of teamwork while taking help of seniors and experienced maestros and then incorporating it in the team with giving respect to the views of members and also putting forth our point in a research/design related discussion and getting to the conclusion with proper intelligence, utility and coordination Working with unknown faces and fast adaptation methodology Office culture, way to speak, way to dress, etiquettes etc. Realising the main objectives of the company: Integrity of design, Commitment to work, Passion towards delivering the best, Seamlessness across the departments and Speed to work within deadlines in challenging environments