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SEO Internship at Saayami Tech

This internship presentation summarizes Dipesh Tripathi's internship focused on search engine optimization (SEO) at Saayami Technology. The objectives were to get the client's website ranked highly on search engines for target keywords, optimize content and the site for search engines, and create keyword-targeted content. Dipesh learned about SEO strategies like on-page optimization, technical SEO, off-page SEO, keyword research, and tools used. He provided an example of optimizing a hospital site which improved its rankings. The conclusion is that SEO requires continuous effort to maintain relevance as search algorithms evolve.

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Dipesh Tripathi
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489 views28 pages

SEO Internship at Saayami Tech

This internship presentation summarizes Dipesh Tripathi's internship focused on search engine optimization (SEO) at Saayami Technology. The objectives were to get the client's website ranked highly on search engines for target keywords, optimize content and the site for search engines, and create keyword-targeted content. Dipesh learned about SEO strategies like on-page optimization, technical SEO, off-page SEO, keyword research, and tools used. He provided an example of optimizing a hospital site which improved its rankings. The conclusion is that SEO requires continuous effort to maintain relevance as search algorithms evolve.

Uploaded by

Dipesh Tripathi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Introduction to Organization: Provides an overview of Saayami Technology, its services, and market positioning.
  • Introduction to Project: Describes the project on Search Engine Optimization and the strategies undertaken.
  • Objectives of the Project: Outlines the key objectives aimed to enhance search engine visibility for clients' websites.
  • Lesson Learnt: Shares general and specific lessons learned from the SEO project, including work ethics and technical insights.
  • Conclusion: Concludes the presentation by summarizing the importance of SEO and content relevance.
  • Demo and Insights: Demonstrates practical results and insights gained from implemented SEO strategies.

An Internship Presentation

On
Search Engine Optimization
At
Saayami Technology

Submitted By
Dipesh Tripathi (7280/072)

An Internship Presentation Submitted in partial fulfillment of the requirement of


Bachelor of Science in Computer Science & Information Technology (BSc.CSIT)
8th Semester of Tribhuvan University, Nepal
March, 2020
Table of Content
• Introduction to Organization
• Introduction to Project
• Objectives of the Project
• Lesson Learnt
• Conclusion
Introduction to Organization
• Saayami Technology is a digital marketing agency which
specializes on web development, mobile development,
digital marketing, website hosting, search engine
optimization & ruby on rails.
• Even though the company is only few years old but it has
been innovative and creative enough to build great
partnership with clients and is progressing very rapidly.
• The company has a foundation to provide complete care
to the client and a personal approach based relation with
both client and employees.
Introduction to project
• Called Search Engine Optimization but not in
truth
• Basically, the process of getting the website at
the top of SERP for a query by user in the
search engine
• Optimizing different part of website and
content to have as much relevancy and make it
easier for the search engines to index and rank
the page.
Objective of the Project
• To get Client’s website listed in the top page of
the search engine
• To focus on intent based keywords to better
reach target audience
• To optimize website for search engines and
creating keyword targeted content that produces
direct traffic from the engines
• Page & Content Creation/Optimization for client
sites
Architecture Design
Inverted Indexing
• a database of text elements is compiled along
with pointers to the documents which contain
those elements
• search engines use a process called
tokenization to reduce words to their core
meaning
Proximity Ranking
• Keyword proximity refers to the distance
between words of a single search term.
• Google treats semantic keywords as a better
alternative to main keywords.
• Location proximity
General Google Algorithms
• Panda: Duplicate, plagiarized or thin content;
user-generated spam; keyword stuffing
• Penguin: Spammy or irrelevant links; links with
over-optimized anchor text.
• Hummingbird: Keyword stuffing; low-quality
content
• Pigeon: Poor on- and off-page SEO
• Mobile: mobile version of the page; poor mobile
usability
Types of SEO
Types of SEO
• On-page SEO relates to the content on the
website
• Technical SEO relates to non-content elements
of the website.
• Off-page SEO  helps to strengthen the
influence and relationship your website has
with other websites.
Tools Used
• Page Analysis: Seositecheckup, Page Speed Insights
• Keyword Research: Google Keyword Planner, Google Auto
suggest, UberSuggest from NeilPatel
• Headline : CoSchedule’s Headline Analyser
• Content Optimization: Yoast Plugin, Wordpress
• Monitoring & Reporting: Google Search Console, Google Analytics
• PPC advertisement: Google Adwords
• Backlinks: Ahref’s analyser
• DA: Moz.com’s mozbar
• Live Ranking: SERPROBOT
Lesson Learnt
• General Lesson Learnt
– Work ethics
– Team work
– Website development process
– Self learning and research habits
• Specific Lesson learnt
– How SEO actually works
– Planning, analyzing and implementing SEO
Example
• After optimizing site of Vayodha Hospital for
15 days, the rankings improved significantly
from 5th page to 1st page for “Best Private
Hospital in Nepal”.
• But it went back to 2nd Page after a week of
not doing anything
Conclusion
• SEO is a continuous process
• Relevancy becomes for important as search
engines implement better algorithms
• Content is the most important thing
DEMO
Domain Authority
Page Insight
GTMetrix
Keyword Planner
Content Writing
Yoast SEO
Keyword Optimization
Sitemap
Backlinks
1 Page Rank
st
Increase in Visitors
Proximity search

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