PROMOTION, ADVERTISING & PUBLIC RELATION

Promotion
Tanishq launches Free gold coin offer campaign
July 19, 2008 (India)

Tanishq launched its "Get Gold free with Diamonds" promotional offer were customer be entitled to win at least one 22-kt one-gram gold coin on every purchase of diamond jewellery worth Rs 5,000 and above. "Get Gold free with Diamonds' caters to the aspirations of Indian woman by providing an opportunity to own diamond jewellery and win gold, which is a huge investment opportunity. Akshaya Tritiya is one of the four most auspicious days of the Vedic calendar. The Akshaya Tritiya pre-booking scheme along with the 10 per cent deduction on making charge offer is available across all Tanishq boutiques

Advertising
Ms Karishma Kapoor the bollywood actress is the brand ambassador of the Product Tanishq.

T V Advertisement: Tanishq focus on the emotional attachment in the advertisement like engagement, marriage and such other occasions.

Print advertisement: In Leading news paper and famine magazines are targeted to do the advertisement. In short they know their target market and hence do advertising as required. Bollywood tie-up: Has done tie up with Paheli where in the movie Ms Rani Mukherji Was seen wearing Tanishq jewellery through out and in Jodha Akbar Movie were they launched a product line named Jodha Akbar.