TV Scheduling Scheduling is important because channels need to insure they get the biggest possible audience.

The two types of TV scheduling are as follows; Pre-echo: scheduling a programme before a popular programme/established programme. The hope is the audience will tune in before the start of the established programme; and hopefully something will interest them and make them want to watch the whole programme next time. Inheritance: scheduling a new programme after a popular programme or established programme in the hope it will inherit some or all of its audience. Hammocking: scheduling a new programme between two popular or established programmes in the hope it will benefit from both pre-echo and inheritance.

People pay a TV licence so they get all the BBC channels. Therefore the BBC needs to get the biggest possible audience to justify the TV licence fee. The BBC does not broadcast game shows, this is because there are no adverts therefore the only money coming in for them is the fee the audience pays for the licence. This means that if they have game shows they would be giving away the money we as an audience gave them. Other TV channels (like ITV) are able to broadcast game shows (like Red or Black) because advertisements pay them to advertise during the adverts of that channel. TV channels dont start exactly when they say they will. If a programme says they will start at 8pm usually they start at 8:03pm. This is done deliberately so that when people tune in earlier to watch that programme they may catch the end of the last programme or an advert for a programme. Therefore they may see something on the advert they like and will tune into the programme next time it is on. Channel loyalty is not very common anymore because there are so many more channels to choose from compared to the few channels there used to be. Channel loyalty is obtained by audience fragmentation through digital and satellite TV.