The process By Megan Edwards

Production
Pre Production: Directed by Joe Wright(Atonement, Pride & Prejudice,) , an adaptation of the period drama novel written by the famous Russian Leo Tolstoy. Screenplay by Tom Stoppard Single production company being Working Title Films Well recognised, A list cats including Jude Law, Aaron Taylor Johnson and Keira Knightley. The budget for Anna Karenina was 31million. Stoppards script jumped all over the place from locations such as Moscow to remote villages. With a total of 246 scenes, some being set in diverse locations like an ice rink and an opera house (stage) . The producers were tearing their hair out, saying 'We cant afford this! We cant afford this! Production shooting: Famous locations such as Shepperton Studios, Oxfordshire, Surrey and Russia. The location of Russia particularly sold the country with snowy, romantic landscapes, resembling a fairy tale. This fairy tale theme carried on through with such props as a doll house, toy blocks and the all important, majestic theatre.

Marketing
Official Facebook: http://www.facebook.com/AnnaKareninaTheMovie Includes photos and videos, and has obtained 123 873 likes. Official site within Focus Features: http://focusfeatures.com/anna_karenina Includes the trailer, an extended featurette, Facebook link, synopsis, cast and crew and featured links. UK Website: http://www.annakareninamovie.co.uk/ Official Trailer On YouTube (Viral) released on 20th June 2012 Trailer also shown on T.V and as a Cinema advert. Free publicity of word of mouth, Twitter, Facebook. Anna Karenina on the cover of Vogue.

Pale, snowy background, with impressive majestic buildings portraying Russia.

Official Posters

Focusing upon the character enables us to immediately recognise the well known cast.

Rich, deep colours.

Connecting stare.

Off the shoulder dress, indicates lust and suggestiveness

Protagonists well in focus.

Main themes within the film, gives us a sense of what it is about. But also a main personality trait of each character.

Distribution
Distributors include Focus Features (2012 USA), United International Pictures (2012 Singapore), Universal Pictures International (2012 Netherlands) and Universal Pictures (2012 UK) All theatrical. Cinema distributions were made in 2012 and upcoming in 2013. UK premiere- 4th September 2012 UK, Canada and Ireland 7TH September 2012 USA- 16TH November 2012 (limited only) Russia- 3rd January 2013 Australia 17th January 2013

Exhibition
Anna Karenina is shown in well known, high chain cinema companies such as Odeon and Vue. The films weekend gross was a supposed 870 702, whilst being shown in 496 cinemas. It reached 3rd in the weekend gross (7th to 9th September) behind Lawless and Dredd. At present, the film is shown in 133 cinemas. According to filmdates.co.uk, the last showing is Thursday 25th October 2012 (last updated 6th October 2012) Supposed DVD and Blu-ray release date (UK) is Feb/March 2013