www.tejaarh.com Graphic Identity Manual Version 1.

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www.tejaarh.com Graphic Identity Manual Version 1.0

Table of Contents
Introduction
................................................................................................................................................................................................................ ..........................................................................................................................................................................................

1 2 5 7 8

Logo con gurations The logo icon Colors Fonts

.............................................................................................................................................................................................................

................................................................................................................................................................................................................................. ....................................................................................................................................................................................................................................

Stationery ........................................................................................................................................................................................................................ 9

Graphic Identity Manual

Introduction
Tejaarh.com is an online multi-stores shopping website, where you can nd many goods categories like electronics, books, computers, mobile phones and more...The website is very simple and easy to use, and it has a secure and trusted online payment solutions... users can add products to their shopping basket, compare them and view similar products. Tejaarh.com is o ering visitors a simple way to create their own stores, customize and upload their products in few clicks. These stores are moderated by Tejaarh.com team, they are checking and verifying almost everything in order to maintain the best usability and security for store owners and direct users... Tejaarh.com is based in KSA, the Founder Mohamed Al Kalbani has succedded to create very useful and creative ideas regarding the online business and the e-shopping in general...his target was to create the biggest and the most user friendly online store on the middle east. The rest of the team was exited about that goal, and they have started the application development based on open source scripts and latest coding technologies. There is lots of extra services on Tejaarh.com, like e-malls and shipping services...also there is a simple blog where users can post and share their thoughts. website: www.tejaarh.com email: info@tejaarh.com

Graphic Identity Manual

Logo

con gurations
1. Do not distort the proportions of the logo as demonstrated in the following gure: 100%

25%
e a s y s h o p p i n g

( gure 1)

2. Do not use the logo without the slogan sentence underneath, there is two options regarding this point: -easy shopping -www.tejaarh.com

[character spacing 2040 pt ]

( gure 2)

[character spacing 1650 pt ]

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3. The logo is basically used on a WHITE background, and it could only be used on the following colors:

Graphic Identity Manual

- When using a GREEN background, the letter J should be in YELLOW, and all other letters should be in WHITE (#FFFFFF).
e a s y s h o p p i n g

#FFF200

#009444 - When using a DARK GREY background, the letter J stays with the BLUE GRADIANT original color, and all other letters should be in WHITE (#FFFFFF).

(original blue color)

Linear gradiant:
28.52 0 17.58 0 66.41 22.66 8.98 0 71.88 14.45 22.66 0

#231F20

C M Y K

[this table indicates the Cyan, Magenta, Yellow, Black colors in %]

- When using a BROWN background, the letter J stays with the BLUE GRADIANT original color, and all other letters should be in WHITE (#FFFFFF).
e a s y s h o p p i n g

(original blue color)

Linear gradiant:
28.52 0 17.58 0 66.41 22.66 8.98 0 71.88 14.45 22.66 0

#554841

C M Y K

[this table indicates the Cyan, Magenta, Yellow, Black colors in %]

4
e a s y s h o p p i n g e a s y s h

Graphic Identity Manual

4. Protection zone: The logo should be surrounded with an empty space as a bouding box, to prevent any intersection with other elements as demonstrated on the following gure:
0.5 % 0.5 % 0.5 % 0.5 %

0.5 % 0.5 % 0.5 %

0.5 %

( gure 3)

Graphic Identity Manual

The Logo Icon

1 6 2 7 ( gure 4)

5 4 1.

C M Y K

1.17 23.83 95.31 0 6.25 0 96.09 0 25 0 100 0

2.73 82.03 100 0.39 0 26.56 100 0 55.08 0 100 0 0 40.23 96.09 0 75.39 8.98 100 0.78

-18.34 degree
[these tables are indicating the Cyan, Magenta, Yellow, Black gradiant colors in %]

2.

C M Y K

-77.43 degree

3.

C M Y K

-144.96 degree

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4.

Graphic Identity Manual

C M Y K

27.73 40.33 100 4.69 28.52 0 17.58 0 0 87.11 100 0

31.25 89.45 100 41.41 66.41 22.66 8.98 0 12.89 98.83 100 3.91 71.88 14.45 22.66 0 32.03 96.88 100 47.27

166 degree

5.

C M Y K

98.63 degree

6.

C M Y K

45.96 degree

7. The six 1/4 circles (proccess wheel) are creating a rounded polygon at the middle of the icon shape.

Graphic Identity Manual

Colors
1. The logo icon colors (as demonstrated in gure 4 tables) 2. The J letter
(J letter blue color)

Linear gradiant:
28.52 0 17.58 0 66.41 22.66 8.98 0 71.88 14.45 22.66 0

C M Y K

[this table indicates the Cyan, Magenta, Yellow, Black colors in %]

3. Text and slogan colors

#554841
4. Graphic identity general color theme (these colors are used on the website design, interior branches decoration and stationery) #FEBE10 #34A8BD #554841 #FFFFFF

Graphic Identity Manual

Fonts
1. Tejaarh font:

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Myriad Pro

Lily UPC

2. The slogan sentence font:

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Graphic Identity Manual

Stationery
Text color
#554841

1. Letterheads (Any paper size)

(26.8 %)
Logo
w w w . t e j a a r h . c o m

White Background

Contact details

(Aligned left with the bottom blue line)

Al Riadh, KSA (002) 016 821 0387 info@tejaarh.com

w w w . t e j a a r h . c o m

(blue color 2)

Linear gradiant:
28.52 0 17.58 0 66.41 22.66 8.98 0 67.19 21.48 10.55 0 69.14 19.14 14.45 0 71.48 14.45 21.88 0

87.82% Website URL

C M Y K

[this table indicates the Cyan, Magenta, Yellow, Black colors in %]

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2. Envelops (Any envelop size)
Text color
#554841

Graphic Identity Manual

Website URL
( ipped)

100%
. c o m

(blue color 2)

Linear gradiant:
w w w . t e j a a r h . c o m

(34.2 %)

Logo

White Background

Contact details

(Aligned left with the bottom blue line)

Al Riadh, KSA (002) 016 821 0387 info@tejaarh.com

87.82%

3. Business cards
Text color
#554841

Corner Radius : 10

(42.9 %) Logo
White Background Name Business title
Mohamed Al Kalbani CEO

(Aligned left with the bottom blue line)

Contact details

info@tejaarh.com

Al Riadh, KSA (002) 016 821 0387

(63.1 %) Logo
w w w . t e j a a r h . c o m

White Background

www.tejaarh .com

Website URL

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4. Media CD s

Graphic Identity Manual

Logo icon around CD hole

(32.7 %)

Logo