Media Campaign Brief:

TV/Radio 30 Seconder Commercial for Distribution of Efficient CFL to household beneficiary.

Consumer Welfare and Promotion Office Philippine Department of Energy

Communication Objectives:
1. To enjoin public participation in the distribution of CFL.

2. Encourage consumers to shift from inefficient incandescent bulb to efficient CFL.

3. To inform the public that the Government through the DOE is implementing program addressing household concerns on electricity. 4. Get a buy-in that the consumer is always part of the solution.

Consumer Welfare and Promotion Office Philippine Department of Energy

Key Project Information

Consumer Welfare and Promotion Office Philippine Department of Energy

Project Highlights:
a) The DOE will conduct a nationwide distribution of 15-watt daylight CFL for free (3.6 Million). b) Each congressional district and partylist representative will have 10,000 CFL allotment. c) Each beneficiary is entitled to 2 CFLs. d) The Congressional and Party List Representatives will be responsible for identifying the beneficiaries.

Consumer Welfare and Promotion Office Philippine Department of Energy

CFL Benefits:
a) High Quality Performance Tested. b) An efficient lighting option that saves up to 80% on electricity consumption. c) Long lasting up to 10,000 burning hours. d) Bright a 15-watt CFL gives the same brightness compared to a 60-watt incandescent bulb. e) Cut electricity cost save up to Php 50.00 per month per lamp (based on average of 4 hours per day use and shift from 60-watt incandescent bulb to 15-watt CFL.) f) Environment friendly-reduced electricity consumption result to lower carbon emission.
Consumer Welfare and Promotion Office Philippine Department of Energy

Mechanics of Distribution:
a) b) c) d) Bring the latest electric bill in the claim centers. Exchange it for 2 CFLs. Use the CFL to immediately benefit from saving. Each household beneficiary is entitled to 2 CFLs.

Schedule of distribution:
Final schedule of distribution shall be announced by DOE through local newspaper and radio stations.

Consumer Welfare and Promotion Office Philippine Department of Energy

The Project Objectives:

a) The project is under the over-all banner of Do Right. Be Bright. Bright Now. b) Objectives: i. Introduce high quality and efficient CFL in the market. ii. Reduce peak electricity demand. iii. Reduce Electricity consumption. iv. Reduce Carbon dioxide emission.

Consumer Welfare and Promotion Office Philippine Department of Energy

Project Partners:
a) CFL Distribution i. Lead Project Implementing Agency: Department of Energy ii. Distribution Partners: Congressional Representatives Partylist Representatives iii. Project Funding Source: ADB Loan

b) Communication and Media Campaign i. Lead Implementing Agency: Department of Energy ii. Funding Source: ADB Grant

Consumer Welfare and Promotion Office Philippine Department of Energy

Thank You

Consumer Welfare and Promotion Office Philippine Department of Energy