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Cycle to Work Promotion

Cycle to Work Promotion

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Published by Aktibili

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Published by: Aktibili on Nov 28, 2012
Copyright:Attribution Non-commercial

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11/28/2012

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Cycle to Work Promotion
Preliminary Results ReportNovember 2012
in association with
 
Objectives
Promote cycling to work as an activity whichpositively impacts the performance of companiesFeature the experiences of 6 companies in 3 EUMember States in 2011Write & place 4-6 editorial features in specialist journals read by company managersEstablish a feedback mechanism to assessreader response via an online enquiry system
 
Rationale
Encourage employers to promote cycling to workas an attractive option for their employeesUse real life experiences of Europeancompanies to developing press featuresStress financial & productivity benefits toencourage managers to promote among their employeesPlacement in specialist journals read bycompany management

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