Honda StrategyPresentation Transcript

1. Welcome to Honda Ltd., HCM International University Strategic Management for Global Group 8

2. Outline Introduction Five levels of strategy Decision maker The six external environments
Global challenges Analyze the firms structure Organizational process Social responsibility
Managing people Evaluations and controls Conclusion References
3. The Power of Dream Soichiro Honda (1906-1992) was Japanese engineer and industrialist, and
founder of Honda Co.,Ltd. In 1937, Honda began producing piston rings-used in motorcycles. In
1948, Honda stared producing complete motorcycles. In 1949, Takeo Fujisawa joined the Honda (
one of the most person lead to Hondas success ) In 1968, Launching the Honda 1300- Hondas
first small car.
4. Describe the firm today 4 main segments following: Motorcycle business Automobile
business Financial service business Power product and other business More than 167.231
associates in the Global scale. Stand the largest motorcycle manufacturer and the 7th automobile
manufacturer in the world. On the march, 2008, Honda was ranked as the best car in US by
Consumer Reports.
5. The five levels of strategy

6. Enterprise Strategy The Mission Statement of Honda is try to maintain a global point of view,
with the dedication to supply the highest quality products at a reasonable price for worldwide
customer satisfaction. Moreover, taking new challenges with the pursuit of Initiative, Technology and
Quality, Honda is pursuing their 2010 Vision: Striving to be a company society wants to exist through
creating new value, globalization, and commitment for the future.

7. Corporate Strategy Automobile Industry Superior Fuel economy Optimum safety Driving
Pleasure World wide Motorcycle Industry Build product close to customer 28 plant, 21
countries, R&D 6 countries Power Business First business of Honda Expanded 11 plant, 9
countries, sold 156 countries, used by 5.5M people ASIMO Honda jet

8. Business Strategy R&D System Approach: Durability Reliability Focus Foundation

Dimensions: Economical Environmental Social Issues

9. Business Strategy Globalization Characteristic

10. Business Strategy The Joy of Selling - Dealership Create inspiring experience for its
customers Response to changing value Increasingly complicated needs of customers =>
Improve customer relations Friendly and attentive sales Responsive service support Thorough
maintenance and repair => Life with Honda

11. Operational Strategy Divide 6 administrative regional group Pursue independence of local
management and sales operations Operate under conduct guidelines => keep evaluating and risk
managing High level of transparency

12. Individual Strategy The Three Joy The Joy of buying The Joy of Selling Not only
relationship But feel pride by positive relationship The Joy of Producing Pride in exceeding the
customer expectation

13. Organizational Process Organization culture Innovation Management

14. Organization culture Respects for the Individual and The Three Joys

15. Organization culture Respects for the Individual The Three Joys

16. Respects for the Individual Initiative: Encouraging creative thinking Equality: Fairly treating.
Trust: Good relationship between employees

17. The Three Joys The Joy of Buying The Joy of Selling The Joy of Producing

18. Innovation Management Developing new technologies of manufacturing system Building

environmentally responsible and people-friendly plants.

19. Managing People

20. Managing people Environmental training Ensuring diversity in employment

21. Environmental training Part of Hondas training curriculum Deepen associates understanding
about Hondas policy toward environmental Training programs are continuously provided to
associates Promote activities focusing on energy and resource conservation and recycling

22. Ensuring diversity in employment Provide human rights education, based on Hondas principal
of respect for individual Opendoor employment policy, hiring based on individual merit Employ
people with disabilities Reemploy retirees, create opportunities for those who reach the retirement
age of 60