VISION MISSION AND ETOP

ANALYSIS OF HYUNDAI ,HONDA &

TOYOTA

Presented by
Arun kumar -04
Sagar kumar vishal -11
Amil sameer singh -27
Arihant jain -31
Amit kumar singh -43
Atirek -45

MISSION AND VISION OF HONDA

Vision
Respect for the individual.
The Three Joys (buying, selling and creating).
We at Honda believe that each person working in or coming in touch with our
Company, directly or through our products, should share a sense of joy through
that experience. This feeling is expressed in what we call "The Three Joys
Our Goal is to provide joy through our Business:
The
Joy
of
Buying:
For
those
who
buy
our
Products
The Joy of Selling: Engage in selling our products and services
The Joy of Creating: Involved in business of creating our Products

MISSION
Maintaining a global viewpoint, we are dedicated to supplying
products of the highest quality, yet at a reasonable price for
worldwide customer satisfaction.
Dreams inspire us to create innovative products that enhance
mobility and benefit society. To meet the particular needs of
customers in different regions around the world, we base our
sales networks, research and development centers and
manufacturing facilities in each region. Furthermore, as a
socially responsible corporate citizen, we strive to address
important environmental and safety issues.

MISSION AND VISION OF HYUNDAI

MISSION

Realize the dream of mankind by creating a new future through

ingenious thinking and continuously challenging new frontiers. Our
philosophys key elements:

Realization of Possibilities
Unlimited Sense of Responsibility
Respect for Mankind

 VISION
Hyundai Motor Group established a new vision, Together for a better future.
In order to fulfill its role and responsibility as a trusted global firm. Hyundai
Motor Company defined its vision of being a Lifetime partner in
automobiles and beyond to come one step closer to its customers and
become their beloved brand.
A car is no longer simply a means of transportation that links people to
people; it has become a life space that occupies a central role in peoples
lives. As such, Hyundai Motor Company seeks to become a lifetime partner
in the everyday lives of customers.
At this very moment, It is developing eco-friendly and human-oriented
technologies for the future and setting up optimized global management
systems in order to provide the best experience to its customers.

Vision & Mission

Vision:
1. Delight our customers through innovative products, by utilising advanced
technologies and services.
2. Ensure growth to become a major player in the Indian auto industry and
contribute to the Indian economy by involving all stakeholders.
3. Become the most admired and respected company in India by
following the Toyota Way.
4. Be a core company in global Toyota operations.
Mission:
1.Practise ethics and transparency in all our business operations.
2. Touch the hearts of our customers by providing products and services of
superior quality at a competitive price.
3. Cultivate a lean and flexible business model throughout the value chain by
continuous improvement.

Continued

4. Lead the Toyota global operations for the emerging mass

market.

5. Create a challenging workplace which promotes a sense of

pride, ownership, mutual trust and teamwork.

6. Create an eco-friendly company in harmony with nature and

society.

COMPARATIVE STUDY
PARAMETERS

HONDA

HYUNDAI

TOYOTA

Customers

YES

YES

YES

Products/services

NO

NO

YES

Markets

YES

YES

YES

Technology

YES

YES

YES

Concern for Survival

NO

YES

YES

Philosophy

YES

YES

NO

Self Concept

NO

NO

YES

Concern for Image

YES

YES

NO

Employees

YES

NO

YES

Environment Analysis

Social Environment/ Demographics

Policy
Economy
Technology
Business

EXPANSION FIGURES
PARTICULARS
FIAT
FORD
GENERAL MOTORS
HONDA
HYUNDAI MOTORS
M&M RENAULT
MARUTI SUZUKI
TATA MOTORS#
TOYOTA
VOLKSWAGEN
OTHERS
TOTAL CAPACITY

2007

2010

50,000
100,000

1,00,000
200,000
85,000
225,000
50,000
240,000
300,000
600,000
30,000
100,000
750,000
1,100,000
285,000
390,000
30,000
75,000
0
110,000
40,000
80,000
1,720,000

# Excludes the capacity planned for NANO

Source: Companies, Media reports, Emkay research

3,220,000

Environmental Threat and Opportunity

Profile

S.
Environmental Factors
No.
1.

Macro-Economic Factors
-Per capita Income
-Financial Recession
(Loans
Availability)
- Interest Rates

2.

Social/
DemographicsFactors
-Urbanization
( 28% to 40% by 2020
)
Middle Class Increasing
-Penetration Levels
-Politics
-Labour (JVs)

Opportuni Reasons/Remarks
ty
/Threat

-Growing Working Class

Rising PCI means more

affordability. (Sixth Pay
Commission)
Banks are more skeptical in
giving loans.
People can pay easy
installments
Demand for Passenger cars
Sales are increasing at a YOY of
over 60 % in the long run.
LOW (10 per 1000)
Ex Singur
India has one of the cheapest
labour available hence many
foreign companies are eyeing
to merge with Indian players.
Resulted in more no of cabs.
With an advent of projects like
Delhi Metro .

S.
No
.

Environmental Factors

3.

Policy
-Import Duty
-Sixth Pay Commission and
income tax
-Excise Duties

Oppo Reasons/Remarks
rtunit
y
/
Thre
at

4.

-FDI
-Regulatory Issues like Acts,
Safety Standards etc.

Technology
-Emission Standards

-Hybrid Cars

-Fuels

Currently import duty is 100%.

Avg arrear recd by govt
employee is b/w 80k to 1.3 k.
Exise duty has been reduced
from 16 %to 14%.
100 % FDI is allowed .
MVA 1988 and MVR 1989 which
promotes use capital intensive
technology
Bharat III resulting in
dependence on other countries
for technology
Exise duty has been reduced
from 24 % to 12 %.
With upcoming Bio- fuels ,LPG &

S.
No
.

Environmental Factors

5.

Industrial Factors
-Raw material price

6.

Business Enviroment
-ROCE
-Expansion Plans of
Incumbent players

Opport Reasons/Remarks
unity
/Threat

With players like hyundai and

TATA having ROCE of 9% and
32%.

-Raw material price

Steel Prices have risen by Rs

5000 in May

Oligopoly structure and in

future has huge capacity plans
which will give the incumbent
companies a cost advantage.
Steel Prices rose by Rs 5000