Presented By:

Aakshi Jain 18BSP1470

Ajay Mehta 18BSP1459
Akansha 18BSP1463
Chetanya Kochhar 18BSP0271
Sophia 18BSP1225
Shubham 18BSP1169
Shubham Jangra 18BSP2033
Shreya Yadav 18BSP2026
VISION
• Toyota seeks to create a more prosperous society through automotive
manufacturing by involving all stakeholders.
• Delight our customers through innovative products, by utilizing
advanced technologies and services.
MISSION
• Practice ethics and transparency in all our business operations.
• Lead the Toyota global operations for the emerging mass market.
 INTRODUCTION
• Toyota is 3rd largest automotive manufacturer
• Toyota Motor Corporation is headquartered in Toyota City, Aichi
• Toyota has annual sales of $120 Billion
• Produces ~5.5 million vehicles per
year
• From 56 manufacturing plants
across 6 continents
• Employs ~ 325,905 (as of March 31, 2013)

Headquarter of Toyota City

Product Offerings of Toyota

Toyota Industries Corporation engages in a wide variety of businesses including

automobile (vehicles, engines, car air-conditioning compressors, and car
electronics), materials handling equipment, and textile machinery.
• Automobile
• Material Handling And equipment
• Textile Machinery
 Automobile Industry

Toyota Industries develops and manufactures automobiles and automobile-

related products, such as vehicles, engines, car air-conditioning compressors,
car electronics components and devices, and stamping dies.
• Vehicles
• Engines
• Car air-conditioning compressors
• Car Electronics
• Stamping Dies
 Material Handling and
Equipment
• Toyota Industries develops, manufactures, and markets industrial vehicles, such
as lift trucks, and other materials handling equipment and systems related to
transportation, storage, and sorting of goods.
• In order to help our customers, overcome their logistics challenges, they offer
optimized materials handling solutions based on our technological capabilities
and materials handling know-how.
• It provide materials handling products and
service to the customers around the world
through Toyota Material Handling Group (TMHG),
under the brands of TOYOTA, BT, RAYMOND and CESAB.

• TOYOTA: Leading the Way in Its Advanced Lift Trucks

• BT: Providing the World with Advanced Warehouse Trucks
• RAYMOND: Global Provider of Electric Lift Trucks, Telematics, Lift Truck Training and End-
to-End Warehouse Solutions
• CESAB: is highly recognized in the Italian market.
• AICHI: Aiming to Be the Number One Company for Aerial Work Platforms to the Only One
of Its Kind
 Textile Machinery

• Since its founding, Toyota Industries' Textile Machinery Business has

developed, manufactured, and marketed textile machinery, the majority of
which has been supplied to customers outside Japan.
• There textile machinery receives high praise from customers around the
world for its high reliability and productivity as their products are developed
through technological expertise accumulated over the years.
• They manufacture two main categories of textile machinery:
• spinning machinery
• weaving machinery.
Unique Selling Proposition
(USP)
• Having a global presence, Toyota creates affordability and value for money.
• Customers are also treated to many after sales services and benefits, all of which
serve to build the Unique Selling Propositions (USP)
Brand Uniqueness
• Quality, Dependability and Reliability is the main value that a customer receives
in Toyota product, service and spare part.
• It is linked to Toyota’s core strategy “Kaizen” which provides continues
improvement and investment in R&D.
• Kaizen is based on Plan – Implement- Evaluate- Assess, which is continued cycle of
improvement.
• The unique features and designs have provided customers with safety,
convenience and economic value, with wide range of cars and prices the
consumers have more choices linked to their affordability this along with after
sales services has built up the USP.
• 3S (Sales, Service and Spares) requirements of customers.
Brand Attributes
• Innovation
• Qquality
• Durability
• Reliability
• Safety
• Eco- Friendly
• Hybrid
• Social Responsibility
• Locally Manufactured
• Distinctive
• Defensibility
• Competitive Prices
• Wide range of variant and products to fulfill every segment
• Low maintenance cost
• Fuel efficiency
Top 11 Toyota Competitors
• The automobile industries focus more on
technology to meet the requirements of the
users and their business goals and objectives.
• Toyota is making use of the latest technology in their
vehicles that will make the drivers at ease while driving.
BUSINESS SEGMENTS
• Automotive
• Design, manufacture and sales of passenger cars, recreational vehicles, SUVs and related
parts
• Financial services
• Provisions of loans to car buyers and car dealers
• Others
• Industrial vehicles (forklifts, etc.)
Toyota Total Sales By Region
Toyota’s Strategy
• Increase competitive strength through advanced technology
• Environmental technology
• fuel consumption, emission, recoverability
• Hybrid vehicles and next generation fuel cells
• Cost-reduction efforts
• discontinuation, integration of older models
• Increased emphasis on financial services and
information communication system
Worldwide Presence
Geographic region Total sales
• Japan 8,152,884
• North America 8,771,495
• Europe 3,346,013
• Asia 1,969,957
• Others 1,707,742
SWOT Analysis
Strengths

• Dedication to R&D
• High market share
• High durability
• Easy availability of spare parts
• Comfortable ride
• High good will
• Good resale value
• Low fuel consumption
Weaknesses

• Over dependency on Japan & U.S. Market.

• Risk that R&D outlays will not generate new competitive
advantages.
• Poor organizational structure
• The body of the car is too heavy.
• The rims and tyres of the car are not impressive.
Opportunities

• Expanding HEV line in U.S. – gain more market share

• Demand growth in China and India
• Modifying designs that are proven for other countries
• Consolidation through acquisition – European foothold
• Develop new variety and style
Threats

• Supply chain costs tied to oil (materials, production and shipping)

• Foreign exchange fluctuations
• Growth of competitor.
Toyota CRM Strategy
• Toyota sustains their marketing strategic by implementing Lean CRM
• Lean CRM serve as a “Pull customer” Strategy, where Toyota go for the
customer first before they come.
• There are two main elements of this software.
• Firstly, to determine customers’ lifecycle and their buying behaviour.
• Secondly, the strategic to target these branch of potential customers with these
information.
The Lean CRM “customer pull”
• The Lean CRM first guides the
prospective customer to
website once the customers
plan to purchase car.
Automatically, it can learn the
customers buying behaviour
through customers’ search
engine and requirement to
further information.
The Lean CRM “Toyota push”
It guide the prospective
customers to what they
customer what just with the
right information that Toyota
think that information could
lead them to take action. At the
same time, Toyota will send out
a customized offer to the
prospective customers.
Toyota connect

With the plethora of services

backed by human interaction
at every touchpoint ,Toyota
connect is ideal for on-road
companion.
Low cost services

Second lowest yearly

maintenance charge by
Toyota.
Used cars.

They undergo a variety of tests

on our used cars before they
make it available for purchase.
UPCOMING OF TOYOTA
1. Toyota Connected India Launches New Office In Chennai, India
• Toyota Connected India, a subsidiary of Toyota Connected Corporation, is
expanding its global footprint with the launch of a new office in Chennai,
India.
• The new group will focus on enhancing development capability for
connected services featuring technologies such as Machine Learning and
Artificial intelligence.
HYBRID CARS.
HYBRID CARS.
TOYOTA-SUZUKI CAR DEALS
TOYOTA CONFIRMS PLANS TO LAUNCH ITS
ELECTRIC CAR IN INDIA
https://www.youtube.com/watch?time_continue=171&v=3T69JouS-Yo&feature=emb_title