Submitted by- Submitted to-

Gaurav Kanyal 30 Mr. Puneet Gaur

Harshita Gupta 35 Asst. Professor(ET)
Kamal Singh Bora 37
Manul Agarwal 44
Neha Rungta 50
Neha Pandey 51
 Introduction
 Sometimes the present time span is known as ‘Era
of Business and Technology’.
 Today, the objective of Organization is not only
limited to monetary benefits or growth of
organization. It also concerns about the employee
development and growth.
 ARM is also an example of an employee oriented
organisation.
 About ARM Holdings
 ARM was founded in 1990 and now is the world’s
leading semiconductor intellectual property supplier.
 About 25% of electronics world depends on ARM
technology based processors. In 2011 about 8 billion
ARM processors were utilized by smartphone
market.
 ARM and its Growth
 Today ARM has a workforce of 2050 employees
working in 15 countries.
 About 200 manufacturers work on ARM technology
and has manufactured about 15 Billion chips.
 ARM and its Growth
 ARM technology processors are the widely used
microprocessors in electronics world.
 It has beaten its competitor INTEL corporation in this
field.
 ARM’s Growth and HRM
 ARM utilizes concept of Z theory for employee
management.
 Every employee of ARM is considered as owner of it.
He/she contains shares in company. It means ARM
is more than a business organization. It is like a
home.
 ARM’s Growth and HRM
 Everyday technology changes so ARM is required to
advance its technology.
 It simply concerns about the employee development
and engagement which results in growth of
organization.
 Objectives of HRM
 Global learning and development
 Talent management
 Expertise its people
 Appropriate reward systems
 Creating innovative environment
 Ensures high level of motivation
 Employee engagement
 Sustained returns for shareholders and employees
Managerial Analysis of ARM
We have made an analysis of ARM holdings on the
basis of motivation and following theories:

 Maslow’s theory : Hierarchy of needs.

 Taylor’s theory of scientific management.
 Herzberg’s two-factor theory.
 Mayo’s approach on human relations.
 MOTIVATION
 Motivation is the level of commitment individuals
have, to what they are doing.
 ARM Holdings gives a lot of emphasis on employee
motivation.
 MOTIVATION(contd.)
 Basically motivation is of 2 types-
1. Intrinsic Motivation
2. Extrinsic Motivation

 Basically the intrinsic motivation is in employees of the company for

there personal development that aids to betterment of the company.
 The employees work in teams within which they are encouraged to
communicate openly and honestly and act on behalf of the business.
 These simple steps keep the employees intrinsically motivated to work
more and increase there engagement.
 This all helps not just the business but also their personal
development.
 Whereas extrinsic motivation is based on the external benefits
provided by the company to the employee.
How ARM Gains Employee Engagement

• Buying into and sharing common values supports a

collaborative approach to innovation.
• Sharing knowledge helps to develop relationships and networks
within the business and leads to the creation of new ideas.
• Developing talent through training to acquire or improve
expertise benefits individuals but also helps to ensure ARM will
have key skills despite global shortages in some areas.
• Providing opportunities for individuals to grow into new roles
also supports succession planning for future leadership.
• Various reward systems, including equity in the company,
recognise individual and team effort.
MASLOW’S HIERARCHY OF NEEDS
MASLOW’S THEORY IN ARM HOLDINGS
 Safety and physiological needs are addressed through a good working
environment and competitive pay.
 ARM uses different methods of communications such as internal conferences,
newsletters, Q&A sessions.
 ARM provides employees with opportunities to fulfill higher order needs such
as those of esteem and self-actualisation through challenging and interesting
work.
 Engaging employees, for example, recently more than 120 ARM employees were
involved in developing ideas to improve how the company is run.
(contd.)
 ARM employees are involved at all levels within the business, thinking and
acting for the good of the company.
 They conduct engineering conferences where groups of between 50 and 200
engineers meet to share their latest ideas and inventions. It enables them to
contribute to innovation and provides them intrinsic motivation.
Taylor (scientific management)
 Taylor specifically linked pay to rates of output.
 His theories illustrated that monetary reward was the most important
motivating factor.
 However, his view of motivation applied to people who worked within
narrow job confines, such as on a production line.
 Taylor’s Theory in ARM Holdings
 Taylor’s view has limited relevance at ARM because his approach was
narrow and simply related pay to output.
 Creating innovative products in teams needs people to genuinely want to
do whatever it takes to make a product work, so they had to be motivated
in a better way than by paying good salaries.
 Instead of this theory, approaches like various forms of communication,
including video conferencing help employees from different parts of the
world to share their ideas in a way that engages them in everyday problems
and issues.
 Herzberg’s Theory
 Herzberg focused on both positive and negative
aspects of organizational environment. He
categorized motivators and hygiene factors.
 He suggested that autocratic management style may
have a negative impact on motivation.
 Mayo’s Theory
 Mayo was the one who thought that Human is not
just a machine and needs special care in
organization for its growth.
 He studied human relation and concluded that
 Every employee needs care from its manager and
organization for doing positive work.
 Team work is more efficient
 Management and consultancy are responsible for
growth of employee and organization
 Making plans for long term success of organization and
employee.
 Mayo’s Theory In ARM
 Transparency is provided by the leading organization
to its employee in communication and work.
 There are opportunities for employees to do work for
self development and growth.
 Conclusion
 Motivation and employee development is most
important factor for growth of an organization.
 Team work and employee engagement are key
factors for establishing good relations among
employees of an organization.
 ARM is the best suited example for employee
motivation.
 Main growth strategy of ARM Holdings is being
technology oriented not manufacturing oriented.
Thank Yo