AISHWARYA KENGAR

218129
TYBMS(MKT)
 INTRODUCTION
 Toyota Motor Corporation is a Japanese multinational automotive manufacturer head quartered

in Toyota, Aichi, Japan. Toyota is the world's market leader in sales of hybrid electric vehicles, and
one of the largest companies to encourage the mass-market adoption of hybrid vehicles across the
globe. Toyota's corporate structure consisted of 364,445 employees worldwide. Toyota is the
largest automotive manufacturer. Toyota was the world's first automobile manufacturer to
produce more than 10 million vehicles per year
 The company was founded by Kiichiro Toyoda in 1937, as a spin off from father's company
Toyota Industries to create automobiles. Three years earlier, in 1934, while stilla department of
Toyota Industries, it created its first product, the Type A engine, and its first passenger car in 1936,
the Toyota AA. Toyota Motor Corporation produces vehicles under five brands, including the
Toyota brand, Hino, Lexus, Ranz, and Daihatsu
PRODUCTS
 BUSINESS SEGMENTS

AUTOMOTIVE
Design, Manufacture and Sales of Passenger Cars, Recreational Vehicles SUV and related
parts.

FINANCIAL SERVICES

Provisions of loan for car buyers and car dealers

OTHERS

Industrial Vehicles (forklifts etc.)

PRODUCTION SYSTEAM
Toyota Motor Corporation's vehicle production system is a way of making things that is sometimes
referred to as a "lean manufacturing system," or a "Just-in-Time (JIT) system," and has come to be well
known and studied worldwide.

This production control system was established based on many years of continuous improvements,
with the objective of making the vehicles ordered by customers in the quickest and most efficient way,
in order to deliver the vehicles as swiftly as possible. The Toyota Production System (TPS) was
established based on two concepts: "jidoka" (which can be loosely translated as "automation with a
human touch"), as when a problem occurs, the equipment stops immediately, preventing defective
products from being produced; and the "Just-in-Time" concept, in which each process produces only
what is needed for the next process in a continuous flow.

Based on the basic philosophies of jidoka and Just-in-Time, TPS can efficiently and quickly produce
vehicles of sound quality, one at a time, that fully satisfy customer requirements.

TPS and its approach to cost reduction are the wellsprings of competitive strength and unique
advantages for Toyota. Thoroughly honing these strengths is essential for Toyota's future survival. We
will use these initiatives and develop our human resources to make ever-better cars that will be
cherished by customers.
 PRICING STRATEGY
 Toyota's prices vary widely, depending on the product line and the product type or model. This

element of the marketing mix identifies how the firm sets the prices of its products. Toyota uses a

combination of the following pricing strategies:

 Market-oriented pricing

 Value-based pricing

 Toyota uses the market-oriented pricing strategy to determine prices based on market conditions

and the prices of competitors. This pricing strategy is notable in the vast majority of Toyota

products, such as sedans and trucks. However, the firm also uses the value-based pricing strategy,

which sets prices based on the actual and perceived value of the product. The company uses value-

based pricing for high-end or more expensive products, such as the Prius and Lexus cars. This part

of Toyota’s marketing mix shows that the company determines price levels based on market

conditions and customers’ perceptions.

 PLACE STRATEGY

 Toyota’s best source for distributing its products​are dealerships, so it is vital to determine the venues
where consumers can view the products. The strategy of Toyota stands on easy to find venues and
good customer service.

 Toyota tries to find how its customers can access automobiles through surveys and market research.
Once the customer locates and reaches a Toyota dealership, they nurture hospitality while attending
to their customers. They ensure that their visitors leave with a good experience in services provided by
the staff.

 The staff is recruited based on being able to discuss the company’s products, collect orders, take data
and fill insurance. In addition, they also recommend the right models of Toyota cars for different
customers to satisfy their demands.

 They do not just focus on sales. All the product information and automobile data are precisely
organized in Toyota’s system, which could provide reliable communication and convenient service to
customers at affordable prices.
 PROMOTIONAL

 Toyota uses different mediums for its promotional strategies to meet its sales target volume.it

advertises through radios, billboard hoardings, television advertisements, brand collaborations,

product placements, word of mouth, and recently it has had a growing focus on digital marketing.
Toyota has its unique way to promote itself:

 Toyota uses its dealership to personally promote its brand to its potential customers.

 Special offers and deals are often launched on occasions of festivals and grand sale days.

 Facilitates direct selling from manufacturer to corporate clients.

 The consumer targeting strategies do wonders for Toyota: from pitching their products along with tie-

up with dealerships to solve the problems of logistics and powerful and targetted advertisements,
make the customer more attracted to buy a Toyota car.
 USP OF TOYOTA
 The automobile industry is saturated with competition, with price being a key differentiator. Due to

this, the industry is shifting from product differentiation to low-cost production. In a marketplace in
which consumers are increasingly sensitive to price, Toyota has been able to build cars that are both
fuel-efficient and affordable to maintain its lead in the auto market.
 To tackle this problem, Toyota has come up with several core competencies that represent its

uniqueness, or its USPs. Toyota’s key unique competencies include:

 Continuously developing sustainable competitive advantages through lean manufacturing

 Wide-ranging product development

 Quality management practices

 Flexible mass production capacity with high responsiveness

 These were the pillars of Toyota’s business model which supported them to become the leader in the

automobile sector globally.

 CONCLUSION

 Toyota is all about a product that stands on customers’ needs and delivers more than customers’

expectations. For over 90 years, Toyota has been proving that affordable does not mean “cheap.”
Instead, it represents a better value for your hard-earned money. To reach every customer of its
kind, Toyota strategically uses its powerful and targeted advertising campaigns. Nowadays
promotion of products takes place on online platforms.

 Every brand prefers online promotion because it provides statistical data of the advertising

campaign and gives useful insights about how the advertising is creating an impact on its
customers base. You can also learn how to create an impactful and targeted advertising campaign
by being a part of IIDE’s Online Digital Marketing Course which up skills you in all aspects of the
rising digital marketing field.