Assignment NO.

2
Topic:
Toyota
Roll No:
184, 165, 177, 073, 194
Submitted By:
Dawood, Umer, Abdul
wahab, Hadeed shabir,Sajjad hussain
Submitted To:
Prof. Sami ullah
Date: 22 February 2022
Mission statement
Toyota mission statement is “To attract and attain customers with high-valued products
and services and the most satisfying ownership experience in America.
Vision
Toyota company has vision “To be the most respected and successful enterprise,
delight customers with a wide range of products and solutions in the automobile industry
with the best people and the best technology.”

SWOT Analysis

Toyota’s Strengths
Toyota’s strengths indicate that the firm is capable of keeping its position as one of the
top auto manufacturers in the world. This element of the SWOT analysis model
identifies the internal strategic factors that serve as capabilities of the firm. Toyota’s
main strengths are as follows:
 Strong brand image
 Global supply chain
 Rapid innovation capabilities
Toyota has one of the strongest brands in the global automotive industry. The
company’s global supply chain is also a strength that enables resilience and market-
based risk minimization. This part of the SWOT analysis shows that Toyota’s strengths
support its position as one of the biggest automobile manufacturers in the world.

Toyota’s Weaknesses
Toyota’s weaknesses point to possible inefficiencies in the organization. This element of
the SWOT analysis model determines the internal strategic factors that serve as
obstacles to business growth. Toyota’s main weaknesses are as follows:
 Hierarchical organizational structure
 Secrecy in organizational culture
 Effects of product recalls in recent years
Toyota’s global hierarchical organizational structure prevents maximum flexibility of
regional operations Also, the company’s culture of secrecy is a weakness that reduces
response times in addressing emerging problems. In addition, Toyota implemented
massive product recalls starting in 2009. These recalls weaken the firm because the
recall processes consume business capacity that could be used for product distribution
instead. This part of the SWOT analysis shows that Toyota could improve its
performance through adjustments to reduce the weaknesses based on its
organizational structure and culture.

Toyota’s Opportunities
Toyota’s opportunities are mainly based on technological and economic trends. This
element of the SWOT analysis model identifies the external strategic factors that the
firm could use to improve its business. Toyota’s most significant opportunities are as
follows:
 Growing markets in developing countries
 Rising demand for fuel-efficient automobiles
 Growing interest in advanced electronics in vehicles
 Green Vehicle Technology

Developing markets present the opportunity for Toyota to increase revenues by further
penetrating these markets. Also, the current trends of increasing demand and interest
for higher fuel efficiency and advanced electronics present the opportunity for Toyota to
focus its innovation on these directions Green Vehicle Technology – Maybe slower,
however, the green vehicle innovation is picking up fame around the globe. If Toyota
centers around green vehicle technology they will get a lot of income from this
advancement.

Threats Facing Toyota

The threats to Toyota’s business are based mainly on the competitive landscape. This
element of the SWOT analysis model determines the external strategic factors that
could reduce the firm’s performance. In Toyota’s case, the main threats are as follows:
 Growing market presence of low-cost competitors
 Rapid innovation of competitors
Toyota faces the threat of competition with low-cost automobiles from Korean, Chinese
and Indian manufacturers, which have been increasing their presence in foreign
markets. Toyota also experiences the threat of rapid innovation of competitors like GM,
Honda, and Ford. This part of the SWOT analysis shows that Toyota must ensure
competitive advantage, such as through innovation.

Marketing Mix

Toyota’s Products (Product Mix)

The product strategy and mix in Toyota marketing strategy can be explained as follows:
Toyota is one the world's leading automobile manufacturers in the world. Toyota has a
diverse set of products ranging from cars to warranties. Toyota has more than 40 car
models which are further broken down into different categories:
 Toyota Passenger Cars
 Toyota MPVs/Vans
 Toyota Commercial vehicles
 Toyota Hybrids
Toyota Price/Pricing Strategy
Their main objective is to make profit by allowing credit payments to their customers at
low interest. The pricing strategy in the marketing mix of Toyota is based on
competition, segment, geography and demand. Toyota cars price range starts at
$20,000 and premium models can go up to $100,000. Their prices are flexible to
changing market conditions and prices of competitors thus affecting their selling prices.
The price range of their cars changes according to the model, add options and make.
Toyota’s profits mainly increase because of the pricing and features offered with their
products. They have always stood by the company’s mission of satisfying customers’
needs and wants by producing high quality automobiles at affordable prices.
Toyota Place & Distribution
Toyota makes use of a number of retailers and dealership outlets for distribution of their
products so as to reach maximum customers. For distribution Toyota use showrooms,
exhibition centers or even special events, which also adds to the marketing of the
brand. There are a few retailers that also provide only Toyota spare parts and
accessories. 
Toyota Promotion & Advertising
Toyota focuses a lot on marketing communication to increase their sales volume. Their
promotional strategy in the marketing mix is to be aggressive and have a wide &
comprehensive brand reach. They involve in personal selling at sales outlets where
sales staff promote their products, advertising through newspapers, billboards, T.V,
radio, social media (Facebook, twitter, YouTube), flyers. Promotions through public
relations such as Toyota Together Green program for environmental initiatives,
initiatives to reduce greenhouse gas emissions.

Target Market Selection

Demographic Segmentation
Demographic segmentation refers people who have divided according to age, life cycle
stage, income and social class.  Toyota’s segmentation is mainly based on the income
of the particular society or group.
Geographic Segmentation
Geographic segmentation means the market which has divided according to the
consumer’s location. This type of segmentation is whole divided market according to
different geographical boundary like continents, countries, regions, counties or
neighbourhoods. This is one of key segmentation class or division for the Toyota.
Psychographic & behavioral segmentation
Toyota segmentation mainly based on the income of particularly society or group.
Psychographic segmentation means particular society has divided according to
lifestyles, values an personality. Behavioral segmentation mean a particular group’s
behaviour play major role to decide a particular market. To target this type of market
consumer behaviour is a key concept in depth over time in marketing management.
Positioning
Toyota will lead the future mobility society, enriching lives around the world with the
safest and most responsible ways of moving people. Through our commitment to
quality, ceaseless innovation, and respect for the planet, we strive to exceed
expectations and be rewarded with a smile.
Market analysis
Company analysis:
Toyota motor corporation is a Japanese multinational automotive manufacturer
headquartered in Toyota city aichi japan. It was founded by kiichiro toyota and
incorporated on a august 28,1937.Toyota is one of the largest automobile
manufacturers in the world producing about 10 million vehicles per year.
Customer analysis:
For the past half-dozen years, Toyota Motor Corp. has been highly focused on
appealing to younger buyers, going as far as creating a whole new division – Scion –
aimed exclusively at attracting Generation Y consumers, the youngest car-buying
demographic.
Condition analysis:
Over the next four months, the company recalled 3.4 million more vehicles in three
separate recalls over and above the initial 3.8 million, for a total of more than 7 million.
There were several issues: potentially sticky gas pedals, pedal entrapment and software
glitches that affected braking on some models.

Competitors analysis:
Huge, efficient R&D spending has allowed Toyota to gain a competitive advantage over
its competitors and to become one of the largest automotive manufacturers in the world
by researching and introducing the leading-edge technology and vehicles to the
consumers.