Communication for Managers Company Report Rubric

Element Description Well Done! Can Get Better! Needs Improvement!

Covers:
i) Business Information (such as industry
information, product and services, market,
and technology) (10)

ii) Organisation Information (such as Clear and complete development of content; Development of content is adequate;
Development of content is restricted;
Content history, structure, achievements, and Integration between elements of the content Integration between various elements of the
Integration between various elements of the
(40) alliance) (10) supported with relevant information for content is present but logical progression is
content is missing (0-3)
iii) Environment Analysis (such as logical progression (7-10) missing (4-6)
competition, technological, and economic)
(10)
iv) Financial Information (such as sales,
revenue, and profits) (10)

Performance Draw inferences in terms of trends in In-depth and substantive analysis on trends Attempt made to analyse any one/two of the Shallow/No attempt made to analyse trends
Analysis business performance, financial in business performance, financial aspect i.e. trends in business performance in business performance, financial
and performance analysis and competitive performance analysis and competitive or financial performance analysis or performance analysis and competitive
Inferences (10) position in the market position in the market (7-10) competitive position in the market (4-6) position in the market (0-3)

Occasional lapses in spelling, punctuation, Numerous spelling errors, non-existent or

Meets complete requirement; No instance of
Correct spellings and grammar, proper
spelling mistake or incorrect grammar,
sentences structure (short, crisp and
appropriate sentence formation; Transitions
simple), correct punctuation;Transitions
and coherence builders extend the analysis;
within the report; Writing in third person
Technical Written in third person reporting language
format (10)
Elements of throughout (7-10)
Writing (15)
All required elements of the business report
Covers:
are present and completed to a high
i) Title Page, Sub-heads and their
standard; All the headings and sub-
Sequence (5)
headings are sequentially included. (4-5)
Gives a brief and complete summary of all
ii) Executive Summary (10) the elements of content of the main report.
(7-10)
iii) Table of Contents and Page A thorough and detailed table of contents.
Number(5) Page numbering is accurate. (4-5)
Structure
(20)
Tables and charts clearly and accurately
represent data gathered to support findings;
iv) Annexures (5) Appropriate number and title given to each
annexure along with proper referencing in
the main report (4-5)
grammar, but not enough to seriously incorrect punctuation, and/or errors in
distract the reader; Mechanical transitions grammar that interfere with understanding;
between paragraphs, but not ones that Few or no transitions between heads;
extend/clarify the analysis; Written in third Missing coherence builders between
person reporting language throughout (4- paragraphs; Too much use of 'I', 'We', 'Us',
6) 'Our', etc. throughout the report (0-3)
All required elements of the business report
are present and completed to a satisfactory Few elements of the business report are
standard; All the headings and sub- missing; All the headings and sub-headings
headings are not sequentially arranged (2- are not sequentially arranged (0-1)
3)
Included a brief but incomplete summary of Gives a long and incomplete summary of
the main report. (4-6) the main report. (0-3)
Table of contents is incomplete and
Table of contents is complete but
page numbers are missing or inaccurate
page numbers are inaccurate. (2-3)
(0-1). 
Tables and charts clearly and accurately Tables and charts created for the sake of
represent data gathered to support findings; attaching them as annexures;
Appropriate number and title given to each Inappropriate number and title given to each
annexure but no reference quoted in the annexure and no reference quoted in the
main report (2-3) main report (0-1)

Any one/two element(s) i.e. font type and

Aesthetics Consistency of font type, font size, line
(5) spacing, indentations, and page margin
Variety of sources are referred and
Sources
acknowledged for concrete and in-depth
and
analysis.
Originality (10)
Verbatim text not taken from company's
official website or any other online source.
Complete consistency of font type and size, Font type and size, spacing, indentations
size, spacing, indentations and margins
spacing, indentations and margins (4-5) and margins are inconsistent (0-1)
is/are inconsistent (2-3)
Variety of sources of information are
Variety of sources of information are Limited sources of information are referred
referred for substantive information;
referred for substantive information; for information seeking;
Acknowledgement is provided for most of
Acknowledgement is provided for all the Acknowledgement is provided for few of the
the sources referred;
sources referred; sources referred;
Majority of the referred text is paraphrased
All the referred text is paraphrased (7-10) Limited referred text is paraphrased (0-3)
(4-6)

Title Page / Table of Content
Letter of Transmittal 2
Body 5 pts May Include Problem,
Background
Conclusion/Recommendation ,
Discussion of Findings, Tables
Works Cited 1 pts MLA or APA
format
Organization/Formatting 1 pts
Conventions  1 pts
Needs Improvement Fair
1 pts 2 pts
Table of contents or title page Missing two or more title page
missing completely. elements. Table of contents is
Unprofessional formatting.  incomplete and page numbers are
missing or inaccurate. 
Fails to present preview of project Announces report topic and may
and recommendations. Does not identify the project and/or
follow proper business letter conclusion. Too lengthy or to brief
format. Unprofessional tone to be effective. Follows business
and/or content.  letter format with two or more
deviations. 
Simplistic statement of content. Development of content is
Research is not evident or not well incomplete or unclear. Lacking
represented. Recommendation is background, research and
unsupported or represents poor discussion of findings.
decision making.  Recommendation is based on too
little information. 
No references provided for Research is limited and some
resources used.  sources are identified. MLA works
cited formatting is attempted buy
not accurately executed. 
Attention to formatting is not Formatting was not in a logical
apparent.  sequence. No headings or sections
are shown. Lacks a professional
appearance. 
Editing and revising not apparent.  Multiple or repetitive errors
interfere with readability of the
document. 
Good Professional

3 pts 4 pts

Includes most elements: title, Includes title, name of recipient, writers,

name of recipient, writers, date date and a thorough and detailed table of
and table of contents. Page contents. Page numbering is accurate.
numbers included. Formatting and Formatting and use of white space are
use of white space are professional. 
Announces report topic. Identifies
professional.  Announces report topic, and explains who
the project and conclusion. Closes authorized it. Briefly describes the project
with note of thanks or request for and previews conclusions. Closes with note
action. Follows business letter of thanks and request for action. Follows
format.  business letter format. 

Development of content is Full and rich development of content

adequate. Information is clearly including problem, background evidence of
presented but may be better research and findings. Tables and charts
reinforced with further research. clearly and accurately represent data
Recommendation is reasonable.  gathered to support findings.
Recommendation is well supported and
represents critical thinking skills. 

Research is evident and Extensive research is evident and

acknowledgement is provided for acknowledgement is provided for all sources
some sources used. MLA works used. MLA works cited formatting is used
cited formatting is used with few with no deviations. 
deviations. 

Generic headings are used. The Logical outline format or section headings
document is readable but some are used to make the document readable.
information in long paragraphs Well crafted tables, charts or graphs are
could be placed in tables or used where appropriate. Appearance is high
charts.  quality and professional. 

Grammar, spelling and Free of all grammar, spelling and

punctuation errors are found, but punctuation errors. Professional writing style
do not interfere with the meaning is utilized. 
or readability of the document.