REPORT ON

Submitted By: PGDM P/T [08-11], Term- V, Group 8 11], Term

DEEPANKER AGRAWAL 08EM-014 PRABHJYOT SINGH BHATTI 08EM-030 BHA SUSHAN RUNGTA 08EM-048 PARIKSHIT JAIN 08EM-028 RAUNAQ SINGH 08EM-034 NILESH BAID 08EM-024

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Introduction Company History Strategic Intent Industry Analysis a. External Analysis i. Industry Analysis ii. PESTEL iii. PORTER MODEL iv. Opportunities v. Threat b. Internal Analysis i. Strengths ii. Weaknesses iii. Financials 5. Recommendations

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INTRODUCTION
Bharti Enterprises is one of Indias leading business groups with interests in telecom, agri business, financial services, retail and manufacturing. Bharti Airtel, a group company, is one of Asias leading providers of telecommunications services with operations in India and Sri Lanka, spanning mobile services, telemedia services and enterprise services. Bharti Airtel has always been at the forefront of the telecom revolution, transforming the sector of with its world-class services built on leading edge technologies. class In the area of financial services, Bharti has been partnering with AXA of France to n offer life insurance, general insurance and asset management services. management Bharti Retail, a wholly owned subsidiary of Bharti Enterprises operates multiple multipleformat consumer friendly stores, while Bharti Walmart is a B2B joint venture with Walmart, for wholesale cash and carry and back end supply chain management back-end operations. Other businesses in the group are Beetel for communication and media devices, and FieldFresh Foods Private Limited, a joint venture with Del Monte Pacific Limited to offer fresh fruits and vegetables, and processed food in India as well as international markets. BHATI AIRTEL Airtel is Indias largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel hav been structured into Four individual strategic have business units (SBUs) - Mobile Services, Airtel Telemedia Services & Enterprise Services, Digital TV Services Mobile business provides mobile & fixed wireless services using GSM obile technology across 23 telecom circles. Airtel Telemedia Services business offers broadband & telephone services in 94 cities.
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 Enterprise services provide end end telecom solutions to corporate end-to-end customers and national & international long distance services to carriers. Digital TV services provides Direct To Home Television Services All these services are provided under the Airtel brand. For the purpose of the p study we will concentrate on the Mobile Business With 10-crore subscribers in May 2009, Airtel has become the third largest single 2009, country mobile services operator in the world and sixth largest integrated telecom company globally. After having started its service in 1995 as Bharti Telehaving Tele Ventures, the company crossed the 7.5 crore customer mark in August 2008 and 7.5-crore 5-crore mark in October 2007, making it one of the fastest growing telecom crore company in the world. The first 2.5 2.5-crore subscribers were achieved in July 2006. e Targeting 20-crore subscribers in the next 2 3 years, Airtel will be undertaking a crore 2-3 series of network augmentation and customer service initiatives. We will roll roll-out over one-lakh base station sites by this year end to set up wider and deeper lakh year-end network coverage across the country and establish a state the-art customer state-of-the service management centre, besides setting up one lakh Airtel service centres in one-lakh rural areas by March 2010, he said. Airtel at present has 25 per cent subscriber share and 30 per cent market share in share terms of revenue. It is only behind China Mobile and China Unicom. Airtel has set a very ambitious target of doubling the subscriber base in the next 2-3 Years.

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Company History
2009 Becomes third largest single country mobile service provider by crossing a subscriber base of 10 Crore. 70% stake in the Bangladesh business of Abu Dhabi based Warid Telcom 2006-2008 Profit crosses US $ 1 Bn Receiver licenses for providing 2G & 3G mobile services in Sri Lanka Launch of Airtel Call Home Services a calling card services for countries aunch aimed at the Indian diaspora Strategic Partnership with Google for search through Mobile 2005-2006 All-India Footprint with the launch of mobile services in Assam India Vodafone acquires 10 % economic interest in the Company Becomes Indias Largest integrated private operator based on the total customer base 2004 Airtel announced the launch of a BlackBerry Wireless Solution in India 2001-2003 Joins the US $ 1 Bn revenue Club Strategic Partnership with IBM and Ericsson for outsourcing of the rship Company core IT network activities First private operator to launch mobile services in J&K 2001-2002 IndiaOne, Indias first private sector national and international long distance service launched Eastern foray through acquisition and new licenses for eight new circles across India Indias first private submarine Cable Landing station in JV with Singtel IPO through India;s first 100% book building issue First Provate operator to offer Landline services in Haryana, Delhi, Tamil Nadu and Karnataka 1999-2000 The largest Private sector operator in India after acquiring JT Mobile for Providing Cellular Services in Punjab, Karnataka and Andhra Pradesh
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 Acquired Skycell, Chennai and expands South Indian Footprint Singtel acquires stake in Company 1997-98 The first Private telecom service provider to obtain a license for landline telephony in Madhya Pradesh Incorporation of Bharti BT VSAT Ltd. for providing VSAT solutions across India and Bharti BT Internet Ltd. 1995-96 Mobile Services under the brand name Airtel launched for the forst time in Delhi and Himachal Pradesh British Telecom Plc (BT) acquires stake in Company

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Strategic trategic

Intent

Promise: We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more

Objectives of the Study

Airtel has set an ambitious target of doubling the subscriber base in next 2-3 subscriber 2 years. Through this study we will understand the strategic position, Strength, . Weaknesses, Opportunities and threats that will play a role in achieving Airtels target.

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External Analysis
Indian Telecom Sector Analysis
The Indian telecom Sector has seen a phenomenal growth and currently has close r to 525 Million telecom customer Indian telecom market is Worlds second customers. largest market, second to only China. However the penetration is one of the , lowest in the world. The India population stands close to 1.2 billion with increasing urbanization and relatively large young population, which is a major driver for telecom sector. The current Telecom penetration stands at 44.87% ie 525.65 mn telecom subs which is one of the lowest in the world. The growth will come from expanding market as well as increased penetration, giving dual advantage. Growth is expected in Broadband subscribers also as the penetration is just 0.63% 7.40 mn, which is mn again the lowest in the wor Government has set a target to reach 20 mn t world. broadband subscribers by 2010.

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Indias Competitive Advantage in Mobile Sector

The Porters Diamond Model below shows the Competitive Advantage of Indian Mobile Sector. All Five factors namely Government; Firms Strategy, Structure and Rivalry; Factor Conditions; Related and Supporting Industries and Demand Conditions are Favorable

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PESTEL Analysis
Political and Regulatory Issues Political factors are how and to what degree a government intervenes in the economy. The unprecedented growth of the Indian telecom industry has been well supported by the policy reforms Some of the key Highlights are given below: upported reforms. re below January 2010 Proposal to Waiver of License fees in Rural Areas 2009 Regulatory on Quality of Services for Telecom Sector Interconnection Regulation for Broadcasting Sector Interconnection Usage Charge Regime Charges have been rationalized Regime Resale of International Private Leased Circuit (IPLC) GoM has been constitutes to decide the pricing of 3G Spectrum 2008 Guidelines for 3G Spectrum Auction issued. Foreign Players allowed to bid. DoT issues 121 Letters of Intent (LoIs) for UAS licences Guidelines for Mobile Number Portability Services bile DoT allows active infrastructure sharing 2007 Dual Technology Allowed 2006 Number portability proposed ability 2005 An attempt to boost rural telephony was made FDI limit was raised from 49 to 74 per cent 2004 Intra-circle merger guidelines were established circle Broadband Policy 2004 was formulated to target 20 million internet users by 2010 2003 Calling Party Pays (CPP) implemented Unified Access Licensing (UAL) regime established Reference interconnect order issued 2002
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 2001 .

ILD services unlocked to competition Go-ahead to CDMA technology ahead Initiation of internet telephony in India Reduction of license fees Additional licenses in basic and cellular services Reduction of license fee Limited launch of CDMA WLL (M) Reduction of GSM cellular tariff Widening of service coverage by the then players Initiation of 3rd and 4th GSM operator networks

The above table from TRAI shows the impact of various regulations on the cost of services and hence on the subscriber base between 1998 and 2007. The Mobile charges in India are amongst the lowest in the World due to gradual reduction in the licensing fees. clearly, the above regulations have helped the Sector to grow, , develop and provide quality service a affordable prices. at

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ECONOMIC Economic factors include economic growth interest rates, exchange rates and growth, the inflation rate. These factors have major impacts on how businesses operate . and make decisions. It is undisputed that India is a long term growth Story with decent levels of Inflation and GDP India is still posting a robust growth of 8 % GDP GDP. which is fuelled by the growth in the services and manufacturing sectors. The telecom is said to contribute to the growth of Economy. And in Indias case the telecom will continue to play an important role Hence we foresee that the role. Economic factors in India like Growing GDP and disposable income will help in ndia Growth of the Mobile industry.

SOCIAL

Social factors include the cultural aspects, population growth rate, age distribution, career attitudes etc.. Trends in social factors affect the demand for a product or a service. Firstly, India has favorable Social factors with one of the lowest mobile penetration in the second most populous country in the world. tion Secondly, 35 % population is below 14 yrs of age which is a huge future customer base. Thirdly, Urbanization is increasing leading to an increased demand for rbanization connectivity. This also hints that growth in the rural industry can be a good in impetus for Growth. Clearly the Social Scenario is also in favor of the industry.

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TECHNOLOGICAL Technological factors include technological and environmental aspects, such ological as R&D activity, automation, technology incentives and the rate of technological automation, change. They can determine barriers to entry, minimum efficient production level . , and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation innovation. The Indian telecom sector offers unprecedente opportunities for foreign unprecedented companies in various areas, such as 3G, virtual private network, international long distance calls, value added services, etc.

The above diagram shows various Technologies that will provide Growth Avenues in the Mobile Industry. 3G Services The New Buzz Word In the conducive business environment, India Inc. awaits the rollout of 3G services. The global revenue for 3G is 60 per cent higher than that of other services. India expects to replicate its 2G growth in 3G services. The Indian services market is well poised to leverage the 3G service offerings in content categories such as sports, games and music. Worldwide Interoperability for Microwave Access (WiMAX) Bridge the Digital Divide
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 Infrastructure Sharing Optimizing Costs In the midst of the telecom boom, common infrastructure will improve coverage and quality of calls and reduce costs. Active Infrastructure sharing has started in 2008 which enables sharing of ive Antenna systems, Cables and transmission systems Backhaul (core systems, infrastructure with switches and networking). nfrastructure Value Added Service (VAS) Rolling out of advanced VAS has been possible due to Technological advancement and hence creating higher value for Buyers and Sellers. Sellers

Porters Five Forces Model

"Porter's five forces" is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. It uses concepts developing Industrial Organization (IO) . economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one where the ry combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition".

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We will study the Above 5 Force model for Mobile Sector in the India. Forces India Competitive Rivalry The Competitive Rivalry in India is high and will continue to increase as new players enter the industry. The Competition is price and quality based. The entry of every new customer brings with it a new set of price cut and hence intensifies competition. Here we shall discuss two large Competitors of Airtel and their Strategies: rtel 1. Bharat Sanchar Nigam Ltd. BSNL, a state-owned service provider in India, is owned the seventh-largest telecommunication company in the world. It offers a largest company wide range of services in India, such as wireline, CDMA mobile, GSM mobile, internet, broadband, carrier, MPLS VPN, VSAT, VoIP, IN, etc. MPLS-VPN, BSNL is the largest operator in basic services in India with its cellular services helping it to establish its presence as the largest operator in rural g areas. Rural Penetration BSNL is playing a leadership role in developing the telecom infrastructure in rural areas. It has been successful in increasing its cellular subscriber base by pioneering its services in the rural terrain. Its services cover the whole of ing India, except Delhi and Mumbai, which are covered by MTNL, the other state-owned player. Low Cost Strategy BSNL is a low-cost service provider of many services. This strategy has cost helped BSNL in penetrating the market. 2. Reliance Communications Reliance Communications, previously known as Reliance Infocom, brought about a digital revolution in the Indian telecom industry by providing Indias vast population with affordable means of information and communication. Reliance Infocom, with the aim of making mobile calls cheaper than postcards, built a 60,000 60,000-kilometre-long fibre optic backbone, crisscrossing long the entire country. Reliance currently offers its services in 340 towns with its eight circle footprints; it also initiated mobile data services through its R Rworld mobile portal. This portal leverages the data capability of the CDMA 1X network. Integrated Service
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From the beginning, Reliance believed in providing integrated communication services to its customers. The company claims that it sells a ion greater number of handsets compared to those sold by the market leader, Nokia. Large Distribution Network Reliance has created the largest chain of digital entertainment and communication stores Reliance Web World. The company is also ores expanding its reach aggressively through retail outlets, sales agents and electronic recharge outlets. Other Competitors being Idea, MTNL, Vodafone, Telenor, Spice, Orange Competitive Rivalry is high in the Mobile Sector

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Supplier Power The supplies in Mobile sectors primarily comprise of Switch Suppliers, Tower Service providers and the Handset providers. Network Equipments: There are limited Network Equipment providers like ZTE Nokia Siemens, Ericsson, Huawei. Due to the increase in demand and limited Huawei. suppliers the power of these suppliers are high and may impact the growth plan of the operators if supplies are not smooth. Tower Providers: Though the new sharing technology has helped in utilizing the sharing Towers but still the coverage remains a problem due to few Tower provider The bargaining power of Tower providers if High. Handset Suppliers: Nokia, Samsung, LG, Sony, iPhone and numerous other players. The bargaining power of Handset Suppliers is less as they are also ining competing amongst themselves Overall we can make out that the key supplies powers are high for Mobile Industry

Buyer Power
Switching cost is low. Government is also introducing Number portability which will lead to further switching between the operators if the prices and services are not met. The Voice and message based services are moving toward a commodity as the competition now depends mostly on the prices as the services are similar across the operators. e The customers are demanding more value for money which has lead ti introduction of pay per second plans. Buyers are wanting more and more value added service at cheaper prices Hence the companies have to now focus on Customer Delight and not Customer Satisfaction.

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Threat of Substitutes The VOIP is getting popular for Eg. Skype, Vonage etc. Video Conferencing is also getting popular CDMA is another threat to GSM players The threat of substitutes is high as the alternate modes are much cheaper with similar quality and service Potential for New Entrants The government is also issuing new licenses in the current circles. Many mobile players are also entering the enterprise business by launching NLD/ILD operations. The sharing business has reduced the capital requirement and thus bringing down the capital requirement for new player. The potential for new entrant is also high. The above External and Macro Environment Analysis provides us the Macro-Environment Opportunities and Threats faced by Airtel which can be summarized as below: Opportunities: Exponentially Growing Market both in size and usage The Rural Landscape: The Regulators have proposed the waiver of license fees in rural areas. Clubbing the regulators policy with low teledensity which is just 15 % provides immense opportunity to Airtel. Rural area provides a massive opportunity for Airtel to expand its customer base. Rural Household comprise of 70 % of Indias Population. The growth in Rural segment is currently 8 ral 8-10 % per month New Technologies and Paradigms: As growth in data traffic accelerates with the proliferation and adoption of web services the telecom operators will evolve their infrastructure through their access transmission infrastructure from the base stations to the core switching network. 3 G and BWA tations auctions is due which provides a big opportunity to the company. Convergence will be vital phenomenon to support all network and IT services, using IP as the strategi technology strategic
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 Strong Strategic Partnersh Partnerships for Technology: Airtel has strategic alliance : with Singtel, which has helped in providing quality services to the customer due to technology transfer. AIrtel also has strong alliances with equipment transfer. and technology partners who also drive development an innovative and solutions. Value Added Services: These services bring both Value to customers and operators. Airtel has special services and the opportunity can still be exploited further for better profitability. Threat Increased Competition may reduce market share and /or Revenue: The market wireless market in the year 2008 09 saw the entry of many existing 2008-09 players in to newer circles along with operators migrating to GSM from CDMA technology. The market also saw entry of international and national long distance operators. This has lead to tariff erosion and pressure of marketing expenditure in the coming year. Substitutes like VOIP for eg Skype, Vonage etc. these services are a big threat to international long distance calls.

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Internal Analysis
Asias leading providers of telecommunication services with presence in all the 22 licensed jurisdictions (also known as Telecom Circles) in India, and in Srilanka. Served an aggregate of 113,439,670 customers as of September 30, 2009; of erved whom 110,511,416 subscribe to GSM services and 2,928,254 use Telemedia Services either for voice and/or broadband access delivered through DSL. The largest wireless service provider in the country, based on the number of he customers as of September 30, 2009. Offer an integrated suite of telecom ated solutions to our enterprise customers, in addition to providing long distance connectivity both nationally and internationally. Also offer DTH and IPTV Services. lso All these services are rendered under a unified brand Airtel. The company also deploys, owns and manages passive infrastructure pertaining any to telecom operations under its subsidiary Bharti Infratel Limited. Bharti Infratel owns 42% of Indus Towers Limited. Bharti Infratel and Indus Towers are the two top providers of passive infrastructure services in India. Strength: 3rd Largest Wireless operator in the world Largest private integrated telecom company in India 6th Largest integrated telecom operator in the world Largest wireless operator in India Largest private fixed line operator in India Largest telecom company listed on Indian Stock Exchanges Weakness: An often cited original weakness is that when the business was started by Sunil Bharti Mittal over 15 years ago, the business has little knowledge and experience of how a cellular telephone system actually worked. So the start-up business had to outsource to industry experts in the field. up Until recently Airtel did not own its own towers, which was a particular strength of some of its competitors such as Hutchison Essar. To Towers are important if your company wishes to provide wide coverage nationally. The fact that the Airtel has not pulled off a deal with South Africa's MTN could signal the lack of any real emerging market investment opportunity
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for the business once the Ind market has become mature. Indian Business Units 1. Mobile/Wireless Services: We offer mobile services using GSM technology in India and Sri Lanka. We are the largest wireless service provider in India, based on the number of customers. We had 110,511,416 mobile customers as on September 30,2009 and customer market share of 23.5% of wireless market, as on September 30, 2009.We offer post post-paid, pre-paid, roaming and value paid, added services through our extensive sales and distribution channel covering 1,362,464 outlets. Our network is present in 5,072 census towns and 429,723 non-census towns and villages in India, thus covering approximately 83% of owns the countrys population. Airtel Sri Lanka is amongst the fastest growing launches in the world with a base of over 1 million customers within six months of launch. Airtel already has presence in 16 administrative districts of Sri Lanka. The company has launched 3.5G services in the major towns and has created a wide distribution network comprising of 23 distributors and 15,000 retailers across the country. Product Portfolio

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2. Telemedia Services: We provide broadband (DSL), data and telephone services

(fixed line) in 95 cities with growing focus on the various data solutions for the SMB segment. We had 2,928,254 customers as on September 30, 2009 of which 40.5% were subscribing to broadband/ internet services? Our product offerings in this segment include installation of fixed line telephones providing fixed-line local, national and international long distance voice connectivity and Broadband Internet access thr through DSL.

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Product Portfolio

Strategies

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3. Enterprise Services: Enterprise Services is Indias leading provider of

communications services to large Enterprise and Carrier customers. We provide long distance wholesale voice and data services to over 400 carrier customers. We own a state of the art national and international long distance network infrastructure enabling us to provide connectivity services both within India and connecting India to the world. Our national long distance infrastructure comprises of 113,326 Rkms of optical fibre, over 1,500 MPLS ses and SDH POPs and over 1,500 POIs with the local exchanges, providing a pan India reach in 301 LDCAs and 1275 SDCAs. Our international infrastructure includes ownership of the i2i submarine cable system connecting Chennai to Singapore, consortium ownership of the SMW4 m submarine cable system connecting Chennai and Mumbai to Europe and Singapore, and investment in a number of diverse submarine cable systems across transatlantic and transpacific routes. Our investments in new cable systems such as Asia America Gateway (AAG), India Middle East and Western Europe (IMEWE), Unity North, EIG (Europe India Gateway) and East Africa Submarine System (EASSy) will expand our global network across 5 Continents. We have also built terrestrial express connectivity to neighboring countries ave such as Nepal and Bhutan. We deliver end to end telecom solutions to Indias large corporates. We serve as the single point of contact for all telecommunication needs for corporate cu customers in India by providing a full suite of communication services across data, voice, network integration, and managed services. We specialize in providing customized solutions to address unique requirements of different industry verticals; BFSI, IT, ITeS, Manufacturing and Distribution, Media, Education, Telecom, Government, PSUs and Retail among others. These services include; Domestic and International MPLS Services, Internet Services, Remote Access VPN Services, Domestic and International Private Lea Leased Circuits, Satellite services (VSAT), Audio and Video conferencing, Datacenter Services, Network Integration and Professional Services, Managed Network Services, Terrestrial and Wireless Access Services, Fixed Line and Converged Voice Services, Contact centre solutions, Domestic and International Toll free services and Mobile enterprise enablement solutions.

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4. Digital TV Services: Airtel Digital TV, with a base of over 1.3 million customers,

is available through more than 54,000 retail points and Airtel Relationship Centres in over 5,000 towns and thousands of villages across the country.

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5. Passive Infrastructure Services: Bharti Infratel provides passive infrastructure

services on a non-discriminatory basis to all telecom operators in India. Bharti discriminatory Infratel deploys, owns and manages passive infrastructure in 11 circles of India. Infratel also holds 42% share in Indus Towers (a Joint Venture between Bharti Infratel, Vodafone and Idea Cellular). Indus operates in 16 circles (4 circles common with Infratel, 12 circles on exclusive basis). Bharti Infratel has h 29,112 towers in 11 circles, excluding the 35,066 towers in 12 circles for which the right of use has been assigned to Indus with effect from January 1, 2009. Indus Towers has a portfolio of 100,728 towers including the towers under 100,728 right of use.

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Financials The consolidated Total Revenues for the half year ended September 30, 2009 of Rs.19,787 crore grew by 13% and EBITDA of Rs. 8,293 crore grew by 15% on a year on year basis. EBITDA margins improved to 41.9% from 41.3% in the corresponding period gins of the previous year. The Net Income for the half year ended September 30, 2009 was Rs.4,838 crore, a growth of 19% over last year. The strong Free Cash Flow of Rs. 2,617 crore resulted in the reduction of Net Debt to Rs.4,211 crore, with the Net Debt to Equity ratio reaching an all-time low of 0.12. The consolidated Total Revenues for the quarter ended September 30, 2009 of Rs. 9,846 crore grew by 9%. The Company continued to leverage its scale and vendor partnerships to secure cost efficiencies, leading to improved margins. EBITDA at Rs. 4,142 crore grew by 12% on a year on year basis. EBITDA crore margins improved to 42.1% from 41.0% in the corresponding period of the previous year. Bharti had 113.4 mn customers, as on September 30, 2009, an increase in the total customer base of 42% over the corresponding period last year and corresponding maintained its leadership position through market share of all India wireless subscribers at 23.5%, as on September 30, 2009. Highlights for the Half Year ended September 30, 2009 Total Revenues of Rs. 19,787 crore (up 13% Y Y-o-Y). EBITDA of Rs.8,293 crore (up 15% Y Y-o-Y). EBITDA margin at 41.9% (prior year: 41.3%) Cash Profit of Rs. 8,511 crore (up 32% Y Y-o-Y). Net Income of Rs. 4,838 crore (up 19% Y Y-o-Y). Highlights for the Second Quarter ended September 30, 2009 Overall customer ba at 11.34 crore base Net addition of 82.44 lakh customers in a single quarter. Market leader with a customer market share of all India wireless subscribers at 23.5%. Total Revenues of Rs. 9,846 crore (up 9% Y Y-o-Y).
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EBITDA of Rs. 4,142 crore (up 12% Y Y-o-Y). EBITDA margin at 42.1% (prior year: 41.0%) Cash Profit of Rs. 4,099 crore (up 31% Y Y-o-Y). Net Income of Rs. 2,321 crore (up 13% Y Y-o-Y).

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RECOMMENDATIONS
After the complete analysis of entire STUDY we put forward a set of recommendations which are as follows: PRICING Depending on the market conditions / competition from cellular or WLL-mobile WLL service providers and also to suit local conditions, there should be flexible pricing mechanism (either at central or local level). IMPROVEMENT IN TECHNOLO TECHNOLOGY Airtel should immediately shift to third generation switches by replacing its c-dot c switches. This will improve the quality of service to desired level and provide simultaneous integration with the nationwide network. The special distribution of the transmission towers should be increased to avoid no signal pockets ESTABLISHMENT OF DISTRIBUTION CHANNELS Airtel should establish widespread and conspicuous distribution to match that of the competitors. The distribution network shall make the product visible and available at convenient locations UNTAPPED RURAL MARKET Large part of Indian rural market is still untapped therefore Airtel is required to bring that area under mobility.

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