FirstPublished:December2012 MobileSocialIntelligenceReport Author:BenjaminWayne DisclaimerandTermsofUse: Whileallattemptshavebeenmadetoprovideeffective,verifiableinformationinthisreport,neither theAuthornorPublisherassumesanyresponsibilityforanformoferrors,inaccuracies,or omissions,particularlyinlightoftherapidlychangingnatureoftheinternetandmobiletechnologies. Whilethepublisherandauthorhaveusedtheirbesteffortsinpreparingthisreport,theydonot makerepresentationswithrespecttoanyguaranteesofincome.Readersarecautionedtorelyon theirjudgementabouttheirindividualcircumstancestoactaccordingly Thisreportisnotmeantasasourceforfinancialinformationandshouldnotbeusedassuch.

Mobile eSocialS Synergy

Makingth hemoveinto oMobilemarketingandSo ocialNetworking WeNowL Liveinaworldthatisalwa aysontheGo oallthanksto otheadvento ofnewtechno ologieswhich h hasequip ppeduswitht theabilitytocommunicate efromanywh here,anytime eandanyplac ce. Thereisn noquestionth hatourWorld dneedsforM MobileSociala andLocationintegrationi israpidly progressin ngandisdefinitelyasegm mentedniche ethatitiswor rthyofconsid derationforb businessesan nd marketers sasanfaste expandingen ntitywithfar rincreasingly yglobalizedre each

Thenumb berofmobileuserscontin nuestogrowandthemob bilephoneisquicklybeco omingthe mostesse entialtoolfo ormanagingy yoursocialpr rofile.Itise estimatedtha atbytheyear2014,phone e internetu usagewillsurpassthatoft traditionaldesktopslaptop ps, Asthepo otentialtargetconsumerm marketandcustomerbase ewillbetrans sitioningtom mobile platformf forWorldWideWebaccess,ithasalso obecomecr rucialforyour rbusinessestoanticipate thisconvergenceofte echnologyan ndbuildamo obilepresence einordertobenefitfrom mits effectiven nessandpop pularity

 nsights MobileIn MobileM Marketinghas sbeenmade epopularwit thfeaturedce ellphonesin nceearlyyear2000 wherewh hilethesocialnetworking gserviceshas srecentlyrag gesonwithm morethan1.3billionactive e usersofF Facebook,W Weibo,TwitterandLinkedIncombined. . Marketin nsightsofMob biletechnologytakingontheWorldhasstartedt thetransition ningofmajor r socialnetworkingplat tformtomob biletechnolo ogy,thatev venFacebook hasgonemo obileandmos st socialmed diagiantsbeg gintorecogn nizeandcater rtotodayev verpresentre ealitywherethemobile andsocia almediatech hnologyhase embarkedon nseveraltype esofdifferen ntplatforms, ,rangingfrom m theSMSt texttechnolo ogyallthew waytofullfledgedmobile eapps,mobileadvertisem ment,mobile e readyvide eoandcomm mercials erofsocialmo obilemarketi ingliesinthefactthatmoreandmorepeopleareac ccessingthe Thepowe internetthroughtheircellphonesr ratherthanan nyotherdevice.Thisisma ainlyduetoth hefactthat cellphone eshaveevolv vedtremendo ouslyandcanbebasicallylikenedtosm mallcomputer rs.Inaddition n, moreandmorewebsit tesareadaptingtothisby ymakingtheir rcontentmob bilefriendly. Tohelpyo ouunderstandthebigpict ture,hereare eafewintere estingstatistic cs Morethan86%ofAm mericansarec cellphoneow wners. Anavera ageof5billiontextmessag gesperday,d delivered. Giantcorporationsincludingbutn notlimitedtoFord,Pepsi,S Starbucksand dBurgerKing gallhavethei ir mobilemarketingcampaigns. VisaandPaypalaree expandingitsEwalletservicesandchallengingrivals swiththeirnewinstore paymentsystem,asth hecompanyb broadenstheirservicesto otheretailsto oresindustryalsowith mobiletechnology Mobilef fundraisingw willbeanothe ernewwayof fgivingdonation

Asyoucansee,cellphonesarebecomingincrea asinglyimport tantinpeople e'slives,andasithappens s, anexcellentw waytoreacho outtoaenor rmousnumbe erofpeople. theyarea Theyopen nyourbrandandbusiness stoawholen newandunex xploitedmark ketwhichiso onlywaitingto o betapped dinto,andthat'sprecisely ywhatmostp peoplearegoingtodointhenearfutur re.Ifwhatyou arelookin ngtodoisinc creaseyourbrand'sexposu ureandhavetheopportun nitytomarke etyourselfto millionso ofnewpotent tialcustomers s,thenyoush houldgetinto oMobileSoci ialMediama arketing straightaw way;amarke etstaysuntap ppedforonlysolong. TodaysM MobileMarke etingTrends Themobilesocialmediaoutlookispositive. Withpred dictionthatth hereisahighpossibilityth hattherateofMobileovertakingtraditionalPC Interneta accessinthen nextfewyear rs.Simplemat thtellsmarke etersthatabu undantofopp portunities existwithinallthisGoMobiletechn nologytopresentmediaadstotherigh htaudienceat ttheright time Besidesth hecostoftelc cosmobileplan,virtuallye everyonewillhaveaccesstoalmostfre eetext messaging gcapabilitiesfromnewerapplicationlikeWhatap ppsandman nyothernew wmobile marketing gtrendswit thuseofdev viceslikethesmartphone esandPCtab bletintroduci ingnew applicatio on,liketheMobileapps, ,LBSandQRcodesthereforeboostingtheindustr rywith multipleb benefitsassu uchtheyservemorethanjustmobilecustomerbut talsoprovidenew marketing gelementfor rbrandsandr retailingbusinesstointer ractwithcus stomerstoin ncreasetheir businesse esbothinexp posureandprofits.

Socialnet tworkingwith hmobileapplicationwillc continuetob beoneofthedemandstha atmobile consumer rsareseeking gtoaccommo odate,theire easyaccessto ofriendsinad dditionstostatusupdates s, watchingvideoorTVprogrammes s,onlineshop ppingandtwe eets,willallplaysanimp portantrolesi in partoftheirdailychor res.Amongall,socialgam mingisanothe erinterestingaspectofmo obilemarketin ng whichhastakenflight t,asprovenb bytheglobalp phenomenon noftopgame esapplication n,likethe AngryBird dsGame.On nlineappstoreshassincebeenenjoyin ngbillionsofo onlinesalesjustfrom mobilega amesdownloa adalone

Furthermore,morelocationbasedservices(LBS)platformarebeingintroducedand dmarketing nsusingbothmobilecoup ponsandQRcodeswillbeeasierimplemented,tr ranslatinginto o campaign moreven nuesearchtra afficforretailsandshopestablishmen nts Connecte edDevices TheBigPa aradigmshift thashappen nedalready, ,connecteddevicesarego oingtobecom meincreasingly important ttobrandsm mobilestrate egywiththeb biggestgrowt thinthearea aofmobilese earch,asmor re customerusestheirph honeforengagementand dtolocatep productsorsu ubjectoftheirinterest. Assmartp phoneandPc ctabletarebecomingmor reandmorep popular,theindustrywillseean increasedopportunity yforrichcrea ativemediaa astheindustr ryadoptsthe emandmor renew developm mentswillbeinvestedintonewincrem mentalinnov vationforded dicatedapplic cationthat increasesocialconsum merengagem mentviamob bile Continued ddevelopmentmayfocus sontargetad dvertisingsolutionforbeh haviouraltarg getingand ensuringa adsthatares sentarecont textuallyrele evanttoconsu umerbasedo oncustomerc choice

TabletP PCs TodaythereisNotO OneManufac cturerthatdominatesthe efieldoftable etPCsandSm martphone, meaningthattheindustrybeing gfloodedwith hawiderran ngeassortmen ntofMobilei internet enabled ddevicewith hdifferentoperationsyste emrangingfr romandroid,IOS,windo ows,Linux etc

TabletP PCsoffermos stofthebene efitsofalapto opcomputerwithoutasm manyofthedr rawbacks.Itis anusefu ultooltobro owsetheinte ernet,created documents,takepictures,sendinforma ationanddat ta viaema ail,putonpre esentationsan ndmuch,muchmore.The eysimplymak kelifeeasier,Andwithnew w applicat tionslikethos sefromAma azon,itunesa andgoogleplayandother rs,usercanevenaccess yourow wnhomePCD Desktoponth hegofromyo ourtabletcom mputerthroug ghcloudcom mputing through hsitelikeDr ropbox.

 Withsm martphonesandPCtablet,videowiththesimilarpr ropertiesasthetelevisionprogrammes withdr rivensight,s sound,motion nandscreenwillstillcon ntinuetoenga ageconsumers,andithas alsogon nemobile.W Whenbeingac ccessedandp playedonap personalmob biledevice,theyofferan extreme elypowerfulanddirectco onnectiontotheindividua alwhichgives soffanimme ersive experiencetotheco onsumer(adirectapproach h).Mobilevid deocanbeco onsumedthro oughoutthe day,any ytime,anywh here,whytrav vellingorjus stwaitinginlines,andMo obilevideoad dnetworkwill l workw withbrandsto oaggregater reachtoensuretheiradswillplayonallvideoena abledmobile device.

MobilesG GoSocial Undoubte edly,Socialm mediaisHOT!Facebookhasbeenattheforefrontandlikemanysocial networkin ngsiteshasbeenexperienc cingexplosiv vegrowth,earninghighr rolleradsturn noversince.It t thereforekicksintheveryneedfo orasocialstr rategywhic chhastofittotheMobiles rage.This sconvergencehastobere ealtimeasth herearebillio onsofconversationsgoing gonrightnow w.

Socialmediaandmob bilearebothm morethanjusttrends.WhileSocialme ediasitesco omeandgo, thepheno omenonofso ocializingonlinewillhotu upfurtherwi ithMobileint tegration.Re ecentmarket t surveyha asderivedth hat91%ofm mobileinterne etaccessbysubscribersis stosocializecomparedto 79%who oconnectwit thfriendswit thusingthed desktop. Mobileus sagewillther reforekeepincreasingan ndbusinesses sshouldbrain nstormandle earnhowto harnessth hepoweroft thisperfectm matchwithd developingmo obilesocialin nspiredcamp paignthat translateintosales. Listenan ndLearnfrom mMobileSoc cialmediaGe etitDoneRI IGHT! Capitalize eonsocialcustomerengag gementwith hMobilesoc cialMediaexperience,use eyourability tolistena andtrulyund derstandtheneedsofyou urconsumers.NowadaysMarketersne eedtoknow whattheircustomerswantinordertobeabletocraftoutsomesocialmediaofferingsor campaign nthatarespe ecificallytailoredtowh hotheircus stomersreally yare,feelt toenjoywha at theylikedoingandf findoutwheretheyliket tohangout plusfinallyhowwesh houldgo aboutmakingitorHowtomaket theSalesha appenandc createtheen ngagementst thatexploit thatfunct tionality.Skipp pingthiscritic calstepwillr resultincamp paignsriddled dwithpoorco onversion rates,opt toutsandbeingpassonasafad.

 Locationb basedService es Mobileso ocialmediaw withgeolocat tionapplicatio onisalsocat tchingonfas standisbringingthe technolog gytothenext tlevel,andt typicallywirelesscarriersc clearlyhaveseveraladvantagesthat benefitsb bothadvertise erandsubscriber.Among gthetwopopularmobile esocialmedia asitesinclud de GowallaandFoursquare,andeve enleadingsoc cialnetworkin ngapplication nlikeTwitte erand Facebook khavealsoint tegratedlocationbasede elementsintotheirplatfor rmwithlocat tionbased advertisin ng.Oneofthemajorfeaturesprovide edbysuchloc cationbasedapplicationsisthe pheonomenalgrowthofcheckingames.S Suchgamesw worksinawa aythatencourageuserst to reportthe eirlocationfr requentlyforavarietyofm motivatingrew wardssuchasVirtualbonuses Inboldtru uth,mobilelocationbasedservicesprovideaneffe ectivegeoloc cationmarke etingtoolasit t combines stheexactloc cationandtim meofthedaywithadevice ethatispers sonaltotheownerofthe deviceth husproviding gadvertiserth hemostrefinedtargetedm meanstodire ectapproachtotheuser. ItisaOne eononefor rmofadvertis sement,anyt time,anywhe eretoanyind dividualwithaMobile enabledin nternetdevic ce,andthisfo ormofadvert tisementisva astlysuperior rtootherma arketing methodavailable. TheSmar rtphoneRevo olution RecentSm martphonesSalesStatisticsconfirmth heexplosiveg growthandus sageofmobil leapplication ns overthep pastfewyear rsespeciallyfortopmajorplatformsw withthefollow wingleading gOperating Systemse especiallyfor riPhone,And droid,BlackBe erryandWind dows Almost70 0%ofsmartp phoneowners shavedownloadedappso ontheirdevic cesincetheirinitial purchase.UsuallyFree eAppsarem mostappreciat tedbutusual llywillcomewithadverti isements aspartoftheirpurcha asepackagea andithasbe eenbringingingoodadvertisementfee ewithmajor r mobilepu ublishers.

Thegrowt thandsaleso ofdownloada ableappsine expectedtor reach70billio onworldwide ein2015,at whichthe eapprevenuewilleasilys surpassabove e$30billion.ThisSalesfi igurefordig gital Applicatio onmediapro oductsitselfisveryalarm mingandisa animportant tpointforcon nsideration formobile emarketersthatisifthemobileappli icationssecto orwithdown nloadholdsc consistent withthisf figurethena averageever rymarketerswillneedtoconsiderfre equentcreatio onofuseful appexper riencestoeng gageyourmo ostvaluablec customersfor reverynewcampaign.Mo ostofthe Appsdow wnloadedare esmallerpluginappsofmajorSocialnetworkings siteslikeTwittermobile andFaceb bookmobileofwhichmo ostconsumers susedwitht theirdesktop p,andtypica allymostof themhas sbeenconver rtedtobemo obilefriendly y,whichnow wkeepsevery ybodyincon ntactwiththe e handymo obile. Basedoneachmobile eappssaless statisticwith hitstechnicalspecification noftheapp pscapacity andfunction,itsderiv vedsalesfigureswillprov videknowled dgefeedbackontheappusers behaviour rs,andprefe erenceandpr rovidesmarketersthefeedbackdataw withfulloptio onabilityto pushspecificproducts sinamoret targetedandmeaningfulw way.Thiseffe ectiveoption ntopush notificatio onstoyourus serswillbea awonderfuleffectivesup pportingtool lformobilea application marketing g,whilemore etraditionalm methoddoes snotprovide.

 Conclusion GiventheDeviceBoomthatspursnewmediadevelopmentwithnewtechnologiesandmarketing investmentsthathasbroughtontheultimateentertainmentspending.Thisisdrivingthenew worldeconomyintoanotherfrenzyera,thebestexamplecouldbederivedfromm.youtubewho hasmorethan400millionvideoswatchedonmobiledeviceseveryday.Them.youtube.comisthe #2videoviewingwebsiteintheworld.(RightafterYouTubeitself.)It'sthebetterwaytoreach consumersasm.youtubeprovidethepowerofsight,soundandmotionandalsogrossthebest valuefortheirmobileadsfortheircustomer.

 TheNewMobileandS SocialmediaSynergyha asarrivedwithnewchalle engesandopportunities andonet thingisdefin nitethatisMobilewithS Socialmediaispoisedtorevolutionizet theway organizationsdeliver,c consume,and ddisseminate eoninforma ation.Theco onvergenceo ofmobile technolog gywithSocialNetworkingareempowe eringmorean ndmorepeopletomaker realtime decisions. .Userscanco ommunicatewithdecision ngroupsorcu ustomerswh hilesurfingt through relevantu usefuldataontheirhandh helddevicesa andconvertin ngthemtore eachanactionableinsight thatsupp porttorapiddecisionmak kingwhichis skeytoimpro ovingtheprof fitabilityofbu usiness nowadays s. Intodays sfastchangin ng,competitiv vebusinesse environment,withMobile eSocialSyner rgydecision makersno owhavethep powertomak kethesedecisionsimmediately.

Mobile Social M Media Com mmerce is Growing Extraord s g dinary Fa : Socia ast al Media + Mobile Marketing Creates Market O g s Opportun nities By 2016 ,Mobile Social M e Media will be worth above $ 150 billio h on
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EnvisionthePowerofMobileSocialMediainSocialCustomerEngagement
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