Professional Documents
Culture Documents
Environment
Surroundings, external objects, influences or
circumstances
Characteristics of environment Complex Dynamic Multi-faceted Far-reaching impact
Types of Environment
Internal Environment
affect product-markets strategy of an organization are 1. Economic 2. Technological 3. Competitive 4. Political 5. Social and cultural
Economic Environment
1. General Size of economy, Income levels, Pattern of income distribution & personal
consumption, Growth & stability patterns, Inflationary trends, Institutional financing system, Price & employment level, Agricultural and industrial production etc.
Long term growth or decline Stability for demand of product Product life cycle Profitability etc.
Technological Environment
It also changes the quality of life
Improves efficiency
Need of R&D dept.
Competitive Environment
Closely allied with economic environment
References
Strategic management and business policy by
Thank You