Professional Documents
Culture Documents
Managing Business
Environment
Learning Outcomes
ü Contrast the actions of managers according to
the omnipotent and symbolic views.
ü Describe the external environment.
ü Describe the internal environment.
3.1. The Managers’ View
ü Omnipotent View of Management - the view
that managers are directly responsible for an
organization’s success or failure.
chỉ ra tác động trực tiếp của những yếu tố này đến ngành doanh nghiệp đang học động: những tác
động chính
giảm bớt gánh nặng về luật để nhà đầu tư dễ hoạt động nhằm phát triển
ngành mong muốn
3.2. External Environment
A. The General Environment chạm đáy
3.2.2. Economic
ü Stage of a business cycle suy thoái khủng hoảng
ü Current and projected economic growth, inflation and
interest rates
ü Unemployment and supply of labor, labor costs
ü Levels of disposable income and income distribution
ü Impact of globalization
ü Likely impact of technological or other changes on the
economy
ü Likely changes in the economic environment
3.2. External Environment
A. The General Environment
3.2.3. Sociocutural
ü Cultural aspects, health consciousness, population growth
rate, age distribution.
ü Organizational culture, attitudes to work, management
style, staff attitudes.
ü Education, occupations, earning capacity, living standards.
ü Ethical issues, diversity, immigration/emigration,
ethnic/religious factors.
ü Media views, law changes affecting social factors, trends,
advertisements, publicity.
ü Demographics: age, gender, race, family size.
3.2. External Environment
A. The General Environment
3.2.4. Technological
ü Maturity of technology, competing technological
developments, research funding, technology legislation.
ü Information technology, internet, global and local
communications.
ü Technology access, licensing, patents, potential innovation,
replacement technology/solutions, inventions, research,
intellectual property issues, advances in manufacturing.
ü Transportation, energy uses/sources/fuels,
associated/dependent technologies, rates of obsolescence,
waste removal/recycling.
công nghệ nào đang là xu hướng, rào cản cho cái ngành của công ty đó
phân tích risk của công nghệ khi áp dụng vào công ty trong tương lai, cả tl gần và
xa
3.2. External Environment
A. The General Environment
3.2.5. Demographic nhân khẩu học
ü Population growth rate
ü Age distribution.
ü Gender
ü Race
ü Family size.
3.2. External Environment
A. The General Environment
3.2.6. Global
ü Economic recession/integration
ü War, terrorism
ü Tensions between countries
ü Emerging Economies
ü MNC expansions
ü Global advancements in technologies and
telecommunications
ü Global Marketing & Distribution Channels
ü International Strategic Alliances
PESTEL Analysis
Key aspects of PESTLE Analysis
to country
PESTLE and SWOT
Michael Porter’s
five forces (1980)
5 yếu tố này có mối quan hệ gì với doanh nghiệp, áp lực cạnh tranh có ảnh hưởng
gì đến doanh nghiệp, supplier với buyer dùng barganing power, còn lại dùng pressure
Using the Five-Forces model Analysis
switching costs: là các chi phí mà người tiêu dùng phải
trả để thay đổi nhà cung cấp, sản phẩm, thương hiệu họ
đang sử dụng: có 2 loại
- monetary cost
-psychological cost
47
Competencies
v THRESHOLD COMPETENCIES – “needed to play”
Those minimum competences an organisation requires in
order to ensure that resources are deployed efficiently
enough to meet minimum customer requirements
ü For example, an airline will need to ensure its operations
conform to minimum safety standards
v DISTINCTIVE (CORE) COMPETENCIES - “needed to win”
“...the linked set of skills, activities and resources that,
together, deliver customer value, differentiate a business
from its competitors and, potentially, can be extended or
developed .”
ü For example, a high level of marketing expertise 48
3.3 Internal Environment
ü Organizational culture
ü A system of shared meanings and common beliefs held
by organizational members that determines, in a large
degree, how they act towards each other.
ü “The way we do things around here.”: Values, symbols, rituals,
myths, and practices
ü Implications:
v Culture is a perception.
v Culture is shared.
v Culture is descriptive.
Exhibit 3-5 Organizational Culture
How Culture Affects Managers