C

yo ct 2
o
s d wh

lle
u m
p
la u
ac on en
n
e Move back 2 spaces. 2mu! free press nets you 4mu!
. this eve
on your network. Gain against your network. The

he .
your new killer feature.

no up
r

,y a rite
bugs delay the launch or iTunes wants to sell music Parents launch a crusade

a w
r d ch
Integration issues and

h n
ot cru
r

A ech
e

T
n
Us onu
e
B
rs s
!
Product Delay :/ Music Sponsor! Parental Outrage!
est player, give 3mu to the

Take 2mu from the richest

Users can’t find the illegal

player. If you are the rich-

music that you ‘removed’

from the network. You
BETA
Patent Verdict!

RIAA Lawsuit!
Socializr
poorest player.

lose 1mu.
Socializ
So
S oc
o ciiallizr
c The Social Network Board Game

A bad employee sells your

memberlist to spammers.
(Good) Bad Press!

(Bad) Bad Press :(

Lose 1mu, Go back 1

WINNER’S
CIRCLE!

space.
(Congratulations! You just
to buy you.
Gain 1mu!

wasted 20 minutes!)
threatens
Murdoch
Rupert

What you need to play: Playing a turn:

1. A bunch of game pieces to represent each Player rolls the die (*sigh*), then moves forward
player. You should be able to find some by the number of spaces indicated. Seriously. I
coloured paper clips in the office someplace. shouldn’t have to tell you this part. You’ve
2. About 3 bucks in coins. Each coin represents 1 played board games before, right?
million users (mu).
How to win:
3. Some drinks probably. When a player gets 200 million users, he/she
4. Aaand some dice! Nearly forgot that. Well, bypasses all remaining squares to the 200 box
you only need 1 die. (Why is the singular of (the blue space). The player must then roll a ‘3’
‘dice’ called ‘a die’. Isn’t that weird?) to advance to the winner’s circle.
system for a full week. Go

Controversy!
A bunch of hackers take
down your registration

Janet Jackson

malfunction’

Collect 2mu!
Determining play order:

has another

on your live
More stuff:

‘wardrobe

webcast.
back 3 spaces.

Each player takes one roll of the die (see, that’s - If you are drinking while playing this, shame
PWND!

just weird), then players proceed from the on you.

highes to lowest roller. In case of a tie in this - If you are drinking while playing this at work,
phase, discontinue use and consult a physician. let me know where you work, plz.
Players may also arm-wrestle to determine play
order.

SXSW! Class Action Suit! Funding Frozen!

US EW
IN S
JO ER
N

200 box !
ST

The execs turn off the

AR

(stay here until you roll a ‘3’ to

cash while they evaluate

er
T

enter the winner’s circle. You

e. is ev
HE

Your network gets your progress. Move

ac th en
did read the rules, right?)

sp ass wh
RE

mentioned in a bathroom Your users sue you over a ahead 3 spaces. Do not u u
yo 2m
at SXSW! Gain 3mu! UI glitch. Give up 1mu. collect new Users. p
ct
lle
Co

AIM Product Design Group

design.aim.com