Professional Documents
Culture Documents
Digital Trend #1
By 2017, the CMO will spend more on IT than CTOs will. *Laura McLellan, Gartner
IT Spending
Marketing is increasingly relying on technology to accomplish its goals as high-tech marketing grabs a larger portion of the marketing budget.
Marketers depend on data for just 11% of all customer-related decisions *CEB
Ad Spend
43% 40%
TV
Web
Radio
Mobile
In the future, we believe that a modern CIO-CMO partnership will shape the success of the enterprise
*Forrester
The technology and marketing functions need to extend beyond alignment and start togap between IT and Marketing Steps to bridging the function like a single team focused on the customer. *Forrester
The technology and marketing functions need to extend beyond alignment and start to function like a single team focused on the customer. *Forrester
Digital Trend #2
MOBILITY
Opportunity 1
MOBILITY
Worldwide smartphone shipments continue to soar, with a 42% year-over-year growth in 2012
*IDC
Opportunity 1
MOBILITY
49.5%
Tablets have grown 49.5% in 2012 and by 2015, 1 in 3 of all computers shipped will be a tablet. *Gartner
Opportunity 1
MOBILITY
In 2013, mobile phones will overtake PCs as the most common Web access device worldwide.
*Gartner
Smartphone Penetration
Smartphone Penetration
Opportunity 1
MOBILITY
Responsive Web Design is here, but weve still got a long way to go.
Opportunity 1
MOBILITY
Digital Trend #3
Opportunity 1
MOBILITY
Responsive Web Design is here, but weve still got a long way to go.
Opportunity 1
MOBILITY
Responsive Web Design is here, but weve still got a long way to go.
Opportunity 1
MOBILITY
Responsive Web Design is here, but weve still got a long way to go.
Opportunity 1
MOBILITY
70% of American Adults are Self-Trackers
*Pew Internet
Responsive Web Design is here, but weve still got a long way to go.
Opportunity 1
MOBILITY
Responsive Web Design is here, but weve still got a long way to go.
Opportunity 1
MOBILITY
Responsive Web Design is here, but weve still got a long way to go.
Opportunity 1
MOBILITY
Responsive Web Design is here, but weve still got a long way to go.
Opportunity 1
MOBILITY
Responsive Web Design is here, but weve still got a long way to go.
Opportunity 1
MOBILITY
How will this impact business?
Source: Innovation-Alliance.net
Opportunity 1
MOBILITY
Opportunity 1
MOBILITY
Are you targeting self-trackers?
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Digital Trend #4
Opportunity 1
MOBILITY
Opportunity 1
MOBILITY
Opportunity 1
MOBILITY
Internal Social Platforms (like Jive) are changing the way organizations work.
Lowes realized $1Million in additional revenue from a new way of selling paint that came from an employees idea that was shared and vetted through an internal social collaboration system. *Forbes
Digital Trend #5
91% of National Brands plan on maintaining or increasing budget on local marketing. *Balihoo Research
"Mobile advertising, it grew from an almost insignicant category to a now meaningful category in under two years - David Silverman PWC
By 2015, companies that focus on integrated processes for local marketing enablement will increase revenue by 15-20%. - Gartner, 2012
By 2015, companies that focus on integrated processes for local marketing enablement will increase revenue by 15-20%. - Gartner, 2012
We decided that rather than try to create behavior, we would take the behavior that was already there and just help people do it more easily, - CMO, Dewayne Chambers
Passbook creates an easy way to integrate loyalty programs with localization capabilities.
Location isnt just about oering a deal when a customer is near a retail outlet. Its about understanding the tapestry of data that customers create over time. Fail to listen (and respond) at your own peril. - John Battelle, battellemedia.com
THANK YOU