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Canon Inc. EBRM06 Strategic Management Coursework

Canon Inc. EBRM06 Strategic Management Coursework

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Published by yields

EBRM06 Strategic Management Coursework Canon Inc.

EBRM06 Strategic Management Coursework Canon Inc.

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Published by: yields on Jan 05, 2013
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09/17/2013

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EBRM06Strategic Management Coursework 
 
Part I : Description of the company, MissionStatement and Strategic Objectives
1.1 Description of the company
Founded in 1937, Canon Inc. is one of the leading multinationals in the imaging sector, it offersconsumer, business to business and specialised imaging solutions. It actually employs 25,412employees in the Tokyo headquarters and 166,980 worldwide as of December 2008
(Canon.com,2009a).
Their products are subdivided into 3 segments
(Datamonitor.com, 2009a)
:
Business Machines
( Document scanners, Ink and Laser printers and copying machinesamong others)– 
65%
of total revenues in 2008
Cameras
(Digital Cameras, Interchangeable lenses, LCD projectors among others)– 
25.4%
of Total Revenues in 2008
Optical
 
and other products
(Semiconductor production equipments, vacuum equipment for electronic components)-
9.6%
of total revenues in 2008.
1.2 Evaluation of the Mission Statement
“Striving to enrich lives by creating the best products possible while reducing environmental impact through technological innovation.” (Canon.com, 2010b)
It is possible to gauge the relevance of this mission statement using Ackoff's characteristics :By stating “
technological innovation
Canon Inc. wants to show its position as a New ProductDeveloper. Indeed, its
progress
in technological innovation can be
measured
by its yearly USPatents ranking. In fact, Canon Inc.'s position has been oscillating between 2
nd
and 3
rd
for 9 yearsnow (1999 to 2008) only behind IBM.
(Canon.com, 2010a)
Through the vagueness of the term “
technology
”, Canon Inc. does not want to hinder any expansion possibilities in different technological sectors therefore
differentiating
themselves from thecompetition that shows their focus on imaging and optical solutions. It therefore
defines
where the3

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