CARTIER

Presented by : Sooriya Tharayil Aditya Suman Sweta Sonthalia

HISTORY
Cartier designs, manufactures, distributes and sells jewellery and watches. Founded in Paris, France in 1847 by Louis-Franois Cartier, the company remained under family control until 1964. Cartier is also known as The jeweller of kings, or the king of jewellers named by King Edward VII of England . Cartier was awarded its first ever Royal Warrant to be the supplier to the Royal Court of England.

FIRST MILESTONE
Cartier designed a flat wristwatch with a distinctive square bezel. This watch was liked by not only Santos-Dumont but also many other customers. Thus the "Santos" was born. This was Cartier's first men's wristwatch.

OTHER REASONS FOR POPULARITY

Louis was responsible for some

of the company's most celebrated designs. Art Deco designs, including the colorful "Tutti Frutti" jewels. Inspired from Indias age-old tradition of carving gemstones into shapes like flowers and leaves. This unbelievable piece, named the Hindu Necklace was made for one of Americas richest women, Daisy Fellowes in 1936.

Mystery clock
Another striking piece is the Large Portique Mystery clock that dates back to 1923. The mystery clocks a type of clock with a transparent dial and so named because its mechanism is hidden, fashionable wristwatches and exotic orientalist. The clock made from platinum, gold and rose-cut diamonds, was the first in a series of 6 in the form of the Shinto Shrine Gate (portique), all of which were made by Cartier from 1923-1925.

Micheline Kanoui assumed responsibility for jewellery design and launched her first collection "Nouvelle Joaillerie". INSPIRED FROM ART DECO DESIGN,STONES USED WERE GEOMETRIC AND ARCHITECTURAL.

 This beautiful brooch is a splendid example of Cartiers Garland style. It is thoroughly exceptional for a piece of jewellery of this size to have remained completely intact for nearly one hundred years, since transformations and resettings were the inevitable Fate of tiaras and corsage ornaments once they went out of fashion.

Entirely articulated, the two crocodiles can be worn separately as brooches or together as a necklace. Inspiration of nature and of flowers and vegetation. Form of birds, ladybirds, butterflies, tortoises, dragon flies, exotic flowers and palm trees. Particularly famous were magnificent feline creations with their high degree of realism and technical mastery.

COLLECTIONS

FLORA AND FAUNA

18K white gold bracelet with diamond-paved lovebirds motif set with emerald eyes and onyx beak.

Flora and fauna have always captured Cartier's imagination. Be it an animal's movement or the delicacy of a plant, nature is a theatre and the Maison's master jewellers reinterpret its many forms, in the expert tradition of Cartier style.

18K white gold fully diamond-paved parrot motif earrings set with emerald eyes and motherof-pearl beaks. Dimensions: 46 mm height, 14 mm width. For pierced ears, Alpa system.

PANTHRE DE CARTIER
The Maison's emblematic panther, first leaped into the world of Cartier jewelry in 1914. Louis Cartier was a pioneer in taming the legendary creature and his associate Jeanne Toussaint went on to make magnificent use of the icon. The panther has since inspired a timeless and elegant collection of jewelry and timepieces that show the multiple facets of the animal that can be at times bold, regal or sensual.
Platinum 950 % diamond-paved bracelet, onyx nose, onyx spots, pearcut emerald eyes.

LOVE
A child of 1970s New York, the LOVE collection remains today an iconic symbol of love that transgresses convention. The screw motifs, ideal oval shape and undeniable elegance establish the piece as a timeless tribute to passionate romance. Studded with diamonds, yellow gold or rose gold.

18K yellow gold open bracelet set with 1 diamond.

TRINITY DE CARTIER
Three bands. Three colors. Pink gold, yellow gold and white gold, intertwined in a display of mystery and harmony. The visionary mind of Louis Cartier created the Trinity ring in 1924. Jean Cocteau promptly made the piece his own. Three symbolic colors: pink for love, yellow for fidelity and white for friendship. Trinity, a timeless design now available in a collection devoted to life's most memorable loves.

18K 3-gold ring, 6 bands, set with 15 diamonds.

CARESSE D'ORCHIDES PAR CARTIER

A beloved flower at Cartier, the orchid demonstrates a delicate, feminine appeal. The fragility of this queen of flowers is meticulously rendered by Cartier's skillful craftsmanship, its delicate petals sculpted from the finest precious materials. First used by the jeweler in 1925, the orchid is now a classic motif in Cartier jewelry.

18K white gold earrings with paved diamonds. Pierced ears.

PEARL JEWELRY

The pearl bestows its roundness and delicate lustre, adorning bracelets, brooches and earrings. A true embodiment of elegance, this stone is an ode to femininity.

18K 3-gold fully diamond-paved ring. 6 freshwater pearls: 2 white, 2 pink and 2 gold pearls. Width of the band: 4 mm

EXCEPTIONAL CREATIONS
Flora and Fauna. Two of Cartier's favorite sources of inspiration. The Panther reigns over exquisite, delicate flowers and a vibrant menagerie: two worlds that Cartier's figurative genius captures perfectly. Transformed by the sparkle of the stones, these creatures compete in extravagant elegance.

PANTHRE DE CARTIER RING

Platinum, cushion-cut Ceylon sapphire, onyx spots, onyx nose, emerald eyes, brilliants A baby Panther, looking very alive, curls maliciously around a cushion-cut sapphire with exceptional sparkle. The outstanding skills of Cartier's Parisian jewelers are fully revealed in this technical masterpiece.

CARESSE D'ORCHIDE PAR CARTIER BROOCH

White gold, 3 sculpted aquamarine petals, 3 sculpted amethyst petals, brilliants The orchid, Queen of the Cartier garden, carved in amethyst and aquamarine, expresses all its grace and evokes delicate femininity. This exceptional piece is an example of truly rare expertise, requiring several hundred hours of unique craftsmanship.

WATCHES

DIAMOND BRACELET WATCH

Quartz, white gold, diamonds Circles, diamond-shapes, and squares gem-set with the most precious stones, are a defining feature of these jewelry watches. Graphic lines, subtle and harmonious curves create extravagant perspectives. The expertise of Cartier master watchmakers and jewelers is characterized by aesthetics of pure grace.

Case and bracelet in rhodium-finish 18K white gold set with pear-cut and brilliant-cut diamonds. Translucent silvered and lacquered dial with a sunray effect, sword-shaped rhodiumfinish 18K white gold hands Quartz movement, caliber 056, winding stem in polished steel set with a titanium cabochon, water-resistant to 3 bar (30 meters).

PROMENADE D'UNE PANTHRE WATCH AUTOMATIC, WHITE GOLD, LEATHER The coming together of two domains of exceptional expertise within the Maison Cartier gives life to creative pieces, where stones and precious metals feature alongside the most spectacular of mechanism

BEES DECOR WATCH Quartz, yellow gold, diamonds, fabric True jewelry masterpieces, these watches also constitute precious bracelets, crafted in the most noble of metals and adorned with spectacular stones. Perpetuating the secret of their creation, the dials of these watches are elegantly concealed at the heart of an exuberant bloom or a captivating animal.

PANTHRE DE CARTIER BRACELET

Platinum, sculpted fossilized matter, onyx nose, yellow diamond eyes, brilliants This exceptional piece highlights one of the artistic crafts: the carving of precious stones known as "glyptic. The powerful big cat, a symbol of Cartier, is enhanced by the sparkle of a medallion set with diamonds

CELEBRITIES ASSOCIATED
Lisa Arian, Jessica Biel, Sandra Brant and Ingrid Sischy, Tory Burch, Nan Bush, Graydon Carter, Chiara Clemente, Maria Cuomo Cole, Dayssi Olarte de Kanavos, Beth Rudin Dewoody, Susan Fales-Hill, Anne and Mario Grauso, Audrey B. Gruss, Anne Hathaway, Amanda Hearst, Sir Elton John, Kathleen Kick Kennedy, Martin Luther King III, Phillip Lim, Richard Meier, Demi Moore, Her Majesty Queen Noor, Zac Posen, Laurie Tisch, Patti Smith, Martha Stewart, Justin Timberlake and Stephen Wynn, Kate Hudson, Eva Mendes and Rachel Weisz
Eva Mendes, in Philosophy di Alberta Ferretti.

CARTIER LOVE BRACELET DOES CHARITY DUTY IN INDIA

Cartier launched the LOVE Charity Campaign in New Delhi, India recently, in support of Habitat for Humanity India's Women India BUILDS initiative.

This innovative program is meant to allow women with means to help women without means to secure simple, decent and affordable homes by mobilizing resources and volunteers. .

MARKETING STRATEGY
Before making any specific collection for their targeted consumer they thoroughly perform research and identify the needs of their consumers and create something unique for the same. This is one of the reason for preferring Cartiers collection and customers are ready to pay any cost for it . Cartier has a long history of sales to royalty and celebrities

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PACKAGING
Red color Classic and simple Attention seeking

Cartier Worldwide
France UK Spain Italy Dutchland US Brazil

Bibliography
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