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"Zero to Brand in 48 hours" will help you do the following:
1) Easily express the problem your product/service addresses.
2) Identi...
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"Zero to Brand in 48 hours" will help you do the following:
1) Easily express the problem your product/service addresses.
2) Identify your target audience and target sectors and how they like to be communicated with.
3) Develop a brand personality for your startup that will drive all communications as well as inform feature/user experience decisions.
4) Define your value proposition and drive it home with a unique selling proposition - anchored with a brand promise and reasons to believe this promise.
5) Write a brand story that represents the long form explanation of why your startup exists and how it came to be (you'll tell this story a 1000 times).
6) Nail down a tagline, choose a color palette, select your typographic direction and create a brand identity.
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