TIKI & MARKETING 2018-2019

I. INTRODUCTION

• Tiki is a young commercial

company, which was established
in March 2010 by Mr. Tran Ngoc
Thai Son.
II. CONTENTS OF A MARKETING PLAN

2.1 Executive summary

Tiki believe that everything Tiki does aims to bring the greatest value to
customers, markets and society
The project shows Tiki's support for the artistic talents of Vietnam
2.2 CURRENT
MARKETING SITUATION

2.2.1 Marketing situation

Scale : Tiki.vn has become an online
retailer with 9 multidisciplinary basic
consumer goods sector
Tiki.vn’s target customers live mostly
in vast cities as Ho Chi Minh, Ha Noi,
Da Nang, Hue,…
 Tiki.vn’s suppliers are famous
companies in variety of products
2.2.2 A
PRODUCT Tiki commodity price cheaper
REVIEW than the market

Customers can buy in any time,

any where
2.2.3
COMPETITIVE
SITUATION

• Competitors in e-commerce field:

Lazada.vn, sendo.vn, shoppe…
• Vinabook.com, fahasa.com,
nhanvan.vn,… are the big competitors
in books field.
2.2.4 DISTRIBUTION
SITUATION

• Youtube , facebook are the

twomain tiki website used to
advertise music videos and
products for “tiki accompanies the
vietnamese singer”
 2.3 SWOT

S W
+ Tiki has a long history of formation. + Heavy losses, losses for the increasing trend over the
+ Brand identity. years
+ High market share in e-commerce market. + Launching virtual book price
+ Having large and strong financial sources, + The policy of combining plastic books with combos brings
constantly pouring capital. mixed opinions
+ Large, fast distribution network.

O T
+ Marketplace brings great potential to Tiki +Strong competitors
+Internet use time of Vietnamese people is high +Marketplace policy
+The trend of online shopping is on the rise +High selling cost
+Among the top industries encouraged by the
government and prioritized for development
2.4 MARKETING
STRATEGY
2.4.1 PRODUCT

• Tiki.vn is a prestigious company in

the provision of genuine products.
• Tiki.vn’s suppliers are famous
companies in variety of products.
• Tiki.vn also has a service called
Tiki Care.
• Customers can find available on
stock condition of any product
2.4.2 PRICE

• They have a wide range of price as well.

• Customers have change to buy product in high price without
purchase a large amount of money at once.
• Tiki.vn always give a customer a small gift when they buy books.
2.4.3 PLACE

• Tiki 24h Delivery Service and COD

service which mentioned are the
good features of Tiki.vn.
• Tiki support team will help customer
to install products as TV, refrigerator
…
2.4.4 PROMOTION

Tiki join in annual book fair in Ho Chi

Minh City to reach their customers.
Tiki.vn offer a promotion that with any
product bought
2.5 ACTION
PROGRAM
• Tiki with the marketing strategy
"Tiki with Vietnamese stars“.
• The project started with a music
video “Lửng lơ” by two famous
underground vocalists, Masew and
BRay.
• Tiki focuses on promoting the
brand into the music videos of
artists.
2.6 BUDGET
• The cost of investing in MV for Vietnamese singers for content
marketing: 225 billion
• Backup budget: 25 billion
• Count: 250 billion
• Profits received from this marketing:
Increase buyer percentage: growth from 5-10%
Revenue: growth 64%/Mnth
Customer Data: growth 70%
Average value of an order: growth 67%
 Invest in Vietnamese artists'
music videos to accomplish
the 100 MV goal in 2019.

2.7 RECOMMEND Tiki's loss is 760 billion dong.

Tiki has many domestic and

foreign shareholders such as
VNG, JD.com, Sumitomo ...
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