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Table Of Contents

Fig-1 PLB conceptual frame:
Fig-2 Global view of PLB:
Research Methodology
Table-1 (Big bazaar’s products and it’s own brands)
Table-2 (New product seeking customers and gender cross tabulation)
Table-3 (Buying decisions influencing factor: cross tabulation)
Table-4 (Brand conscious customers: gender cross tabulation)
Table-5 (Frequency analysis of Big Bazaar’s departments)
Table-6(Customer frequency and Brand awareness Cross tabulation)
Table-7(PLB awareness frequency tabulation cross tabulation)
Table-8(PLB awareness frequency tabulation)
Table-9(Electronics’ PLB and gender cross tabulation)
Table-10(Perception on PLB and gender cross tabulation)
Table-11(Perception on PLB’s quality and gender cross tabulation)
Table-12(Brand conscious customers and buying decision cross tabulation)
Table-14(Attributes frequency tabulation)
Table-15(Factor frequency tabulation)
Table-16(Most preferred koryo appliance frequency tabulation)
Table-17(New product shift frequency and Sach preference cross tabulation)
Table-18(Factor frequency tabulation)
Table-21(New product shift frequency and satisfaction level tabulation)
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49139633 43188499 Study on Private Label Brand vs National Brand

49139633 43188499 Study on Private Label Brand vs National Brand

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Published by Mehul Mehta
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Published by: Mehul Mehta on Feb 22, 2013
Copyright:Attribution Non-commercial

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08/08/2013

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