MOBILE LEARNING: 101

Judy Brown, MASIE Fellow

Learning 2007 - October 22, 2007
2 masie.mobi
 Agenda
3

 Industry status and

directions
 Examples
 Hardware
 Tools
 Future
 Management
considerations
 Opportunities
 Resources
 Mobile Devices
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 Most of us have one…

 We take it everywhere…
 It‟s always on…
 It‟s incredibly private…
 It‟s incredibly social…
 It‟s about choices…
 Define Mobile
5

Tablet PC
Laptop Cell Phone
Micro PC

Game Device
Wearable or
Combination
Handheld / (e-book reader
Player
PDA / USB Drive)
(Audio / Video)
 Wikipedia Definition
6

M-learning is the term given to the delivery of

training by means of mobile devices such as Mobile
Phones, PDAs and digital audio players, as well as
digital cameras and voice recorders, pen scanners
etc. M-learners are seeking lessons in small,
manageable formats that they can undertake when
it suits them.

http://en.wikipedia.org/wiki/Mobile_learning
 Mobile Growth
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 More than 100 million handsets with touch screens to ship

in 2008, claims ABI Research
 Global mobile phone use to hit record 3.25 billion
(Reuters, July 27, 2007)
 Over eighty percent of Americans over the age of five
own a cell phone, most with digital cameras built in.
(Russell McGuire)
 2Q07 US Wireless Subscriber Penetration = 80.4%
Merrill Lynch, Global Wireless Matrix, 2Q07 Summary,
October 4, 2007
“A Perfect Storm” Drives Adoption of Mobile Learning
The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis
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Service
Suppliers

Large Growing
User
Product
Demographic
s
3G and Wi-
Fi Networks
Smarter
US Mobile Devices &
Learning Browsers
Adoption
Innovative
User
Interfaces
Technology Powerful OS’s & Content
Suppliers Applications Suppliers

Ambient Insight 2007

 The Carrier Waves: In 2005 and 2006, 2.5G and 3G
Cellular Networks Started Rolling Out in the US
The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis
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Data Voice

2007

Japan and Western United

South Korea Europe States

2012

Japan and Western United

South Korea Europe States

Ambient Insight 2007

 The Carrier Waves: An Extraordinary Range of Wireless
Technologies now support Handheld Mobile Learning
The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis
10

100
4G
Deployed in the US
by 2010-2012
Data Transmission Speed in Mbps

WiMAX 3G MediaFLO OFDM

802.16x 802.20x
UWB
10 802.15x
3G HSDPA
Wi-Fi
802.11x
3G EV-DO

1
Bluetooth 3G UMTS
802.15x

2.5G EDGE
0.1 ZigBee
NFC
DECT
RFID 2G GSM GPRS

1M W-PANs 10M W-LANs 100M W-MANs 1KM W-GANs 10KM

Wireless Wireless Wireless Wireless Global
Personal Area Local Area Metropolitan Area Networks
Networks Networks Area
Networks

Ambient Insight 2007 Signal Range in Meters

Mobile Learning and Real-Time Collaboration-based Learning Convergence:
All Roads Lead to Mobility and Device-Independent Content
The US Market for Mobile Learning Products and Services: 2006-2011 Forecast and Analysis

11 Remote
App
Sharing
Access Virtual Video over Internet Technology (VoIP2)
Labs
White Tele
Boarding Presence Intelligent
Multi-
Asymmetric
Virtualization Technology Video
Panes Collaboration
3D Rooms
IM
Streaming
Media

Real-time Massively
Distributed
Chat
Collaboration- Mobile
Messaging Based Learning in Collaboration
Technology Rich Client Role
Polling Device
Aware
Aware

Unstructured
eMail Presence
Social Information
Voice over Internet Technology (VoIP1) Network Management
Analysis
Transcription Close
Captioning Automated
Translation Identity Management
VoIP Voice UI
Technology

2004 2005 2006 2007 2008 2009

Ambient Insight 2007
 Convergence of Supply and Demand
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Supply side
 Growing use and
acceptance of mobile
devices
 Increasing bandwidth
and browser software
 Reduction in data access
costs
Source: Ufi/learndirect and Kineo 2007
Demand Side
 More mobile workforce
requiring better access to
learning when away from
the office
 Volatile information that
requires constant updating
and delivery to staff
 Pressure to maximize
productivity and downtime
Examples
 Performance
 Assessment

 Collaboration

 Innovation
14 Performance
 On the job support
 Information, education
and reference
 Podcasts
 Updates and alerts
 Forms and checklists
 Mobile PanFlu Prep
15

 Interactive cell phone

application
 Pandemic flu
preparedness info
 Free to download
 Cingular
 Sprint
 T-Mobile

 www.publichealthgame
s.com
 Colorado State
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17

"Green Book"  NBC Triage Categories

reference material  Arthropod Protection
 Biological Agents  SINCGAR Programming
 Codes of Conduct  Weather Injuries (Heat
 Decontamination and Cold Stress)
 Deployment Checklist  Processing Enemy's
 MOPP Levels Prisoner of War
 Mayo Clinic InTouch
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 $2.99 a month
 First-aid tips
 Watch health videos
 Find the closest
emergency room
 myfoodPhone
 Bones In Motion
 SkynetMD
 podclass.co.uk/
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 Language and Culture on iPod
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Spanish
 Arabic Dialog
 Chinese
 Russian
 Spanish

Arabic
Chinese Vocabulary Lesson Assessment
 Video iPods Deployed
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for Training
“This method of training will allow for continuous, easily
adapted and spontaneous training at a comparatively
low cost. The video iPods will communicate and reinforce
key messages and skills, as well as provide hotel
managers the ability to implement continuous coaching
in a non-invasive manner. The video iPod‟s portability
and user-friendly technology helps us provide ongoing
updates that can be downloaded readily by our hotels.”
 iPods in Baseball
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 Pitchers review
batters videos
 "It's a good way to
refresh yourself on
how you got guys
out.“
 "It's an amazing
concept."
Audio Tours for Portable Digital Players

 Museum tours
 Download to iPod
 Receive discount

http://www.podtrip.com/english.html
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 Campus Connect
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 All incoming students

 GPS-enabled phone
 Part of their
tuition/fees
 Bundled with tools for
 Mobile learning
 Safety

 Community

 Campus navigation
25 Assessment
 Quizzes
 Tests
 Surveys
 Polls
 Questionmark Perception
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 Assessment and Learning in Practice
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Settings (ALPS)
 9,000 students “Developing competence
 16 subjects and confidence in a
practice setting is vital for
 Assess competencies students training for a
 Encourage reflection career in health and social
 Capture evidence of care because there is a
achievement wide range of general
and specific skills that can
only be developed in the
clinic, hospital or
workplace.”
Rob Arnstsen
28 Collaboration

 Coaching
 Mentoring
 SwingStarGolf
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 Personalized online
lessons
 Based upon an
evaluation of your
swing

http://www.swingstargolf.com
30 Innovation
 Games
 Simulations
 Location-based
 Point and shoot
 C-Shock Mobile Game
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Help international
students cope with
„culture shock‟ and to
get accustomed to UK
university life
 English Gym
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http://www.jp.sonystyle.com/Nws/Mob/index.html
 Augmented Reality Scientific Role Play
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Environments
 Game Engine
decoupled from Game
Content
 Desktop PC-based AR
content editor
 Significant
collaboration,
teamwork, and
inquiry-based learning
 Other Examples
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 Agriculture
 Journalism
 Sales training
 Corporate messages
 Reference - "cheat"
sheets
 Reinforcement
 New employee
orientation
 Behavioral change
35

Hardware
 Convergence
36

 Device
 Network
 Application
 Lifestyle
37
 iPhone Influence
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 Sprint
 Touch by HTC
 Windows Mobile 6
 MicroSD card

 Nov. 4 @ $250
 Verizon
 LG Voyager
 Hardware keyboard
 Before Thanksgiving
 Bug Labs
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 BUG: open source, web-

enabled, modular
software + hardware
platform
 Q4 2007
 GPS system
 Camera
 Motion sensor
 LCD screen

 Four new modules per

quarter
 Top 20 Japanese Smartphone Features
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1. mobile wallet 12. mobile fashion consultant

2. MANGA on mobile 13. mobile live TV
3. mobile check-in at airports 14. wii-like mobile phones
4. mobile keys for door (motion-sensor)
5. mobile employee badges 15. physical bookmarks for
mobiles (shops)
6. mobile cinema tickets
16. privacy screens
7. mobile transport passes
17. 1D and 2D codes for
8. fingerprint authentication marketing and even on
9. face recognition/ fruit and veg labels
authentication 18. mobile GPS navigation for
10. mobile discount/promotion pedestrians
coupons 19. electric wave posters (uses
11. scented phones RFiD)
20. waterproof phones
 Add on Devices
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 Wireless
 Cameras
 Barcode readers
 Scientific probes
 GPS
 Etc.
 Tiny movie projector fits in a phone
42

 Texas Instruments
working prototype
 Beam DVD-quality
video onto a screen or
a wall
43 Tools
Tools
 Dynamics of Mobile Data Trans
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Desktop/Laptop

Beam/
Bluetooth®
SD Card/
Chip
Cellular Towers
Cellular Towers

ActiveSync ® ActiveSync®
(Only) and/or WIFI

Cellular Towers
(Only)

Mobile Devices
 Content
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 Check what you have

http://mr.dev.mobi/
 Check mobile browsers
 Authoring Tools
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 Adobe: Acrobat,  Kallisto Presenter and

Dreamweaver, Flash, Composer
Captivate  Mobipocket Creator
 Flash Lite  mscape
 Camtasia Studio  Tribal CTAD -
 Hot Lava Software MyLearning tool for
 iWriter the Pocket PC
 Java Platform, Micro  Zirada Mobile
Edition Publisher
 Zirada (gotzapp.com)
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 Hot Lava Learning Mobile Author
48
 Instancy
49
 iWriter
50
 Test / Quiz
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 FlashcardExchange  PodQuiz Maker

 GoTestGo  Quiz Building for the
 iQuiz Maker iPod
 Mobiode (Surveys)  Quizzler Maker and
 PocketLearn Flash Quizzler Pro
Card Studio  Positive Motion
 StudyCell
 studycell.com
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 Create flashcards online

 Download flashcards to
your phone
 Share flashcard decks
 iQuiz
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 Mobile Site
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 Mob5
 mobiSiteGalore
 Winksite

Mob5 Mobisite Galore

Winksite
 Miscellaneous and Systems
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 Apreso Podcast  Mobile Chalk

(anystream)  NearSpace
 Emantras‟ MobLS  OnPoint mLearning Pro
 Giunti Interactive Labs  RedHalo
eXact Mobile  TalkShoe
 Instancy  Tegrity Campus
 Libsyn / Libsyn Pro  Xyleme
 Liquid Talk
 Communication
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 CampusReact
 clearTXT
 Gabcast
 MobileSphere
 Mogopop
 MovingKnowledge
 Podlinez
 Rave Wireless
57 Future
 Cell Phone as a Guide
58

 Access to information
 Uses GPS
 Non-invasive
 For Additional Information…
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 Semacode/Datamatrix
 QR Code
 ShotCode
 Quick Response (QR) Code
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Opportunities
 Recommendations
62

 Look for opportunities

 Focus on user‟s context and needs
 Build content in modular formats
 Assess readiness
 Begin with pilot initiatives
 Follow the market and be ready to move
 Answers to these 10 questions
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will get you started:
1. Why a mobile learning 6. For whom is your mobile
project? initiative intended?
2. What do you really want 7. What will your
to do? stakeholders need to be
3. How you know when you successful?
have met your goal? 8. How are you going to
4. What unique result will fund it?
you achieve? 9. How are you going to
5. What do you need to get sustain it, and for how
it done? long?
10. How will you evaluate
your effectiveness?
Credit: Ellen Wagner, Adobe
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Judy Brown
judy@judybrown.com