Dropbox

User Personas
Persona 1
Business User
“I need unlimited space and seamless integration of files with my team along with total control.”
Behaviour
Lifestyle: Highly social,
attends conferences frequently
Hobbies: Travelling, Networking
Attitudes: Risk taker, Innovator,
Challenges Status-quo, Extrovert,
seeks new opportunities
Motivations
• To build a Product Leaders
community
• Re-invent online learning
• A sense of accomplishment
Name: Talvinder
Age: 30 years
Gender: Male
Job profile: Entrepreneur
Industry: Ed-Tech
Location: India/USA
Martial Status: Married
Frustrations
•Tracking files in multiple trails of
Emails
• Size constraints on sharing
• Slow speed of simultaneous
collaborations with multiple
users
Channels
• Devices that he uses: Desktop,
Laptop, Smartphone, Tablets
• Websites he visits: LinkedIn,
Facebook, Twitter, Flock, Slack,
Medium
Needs/Goals
• Needs to share MS office files
with multiple groups of 30-50
people simultaneously
• Needs role based edit/view
control on files
• Audit trails on files and folders
Sacrifices
• Ready to spend for a service that
just works
• Spends resources on trying new
products
Persona 2
Travelling Photographer
“I need to store, access and share my high-resolution photos and videos anytime anywhere.”

Name: Deb
Age: 34 years
Gender: Male
Job profile: Photographer
Industry: Freelance
Location: India/USA
Martial Status: Married
Channels
•Devices that he uses: DSLR,
Laptop, Portable wifi,
Smartphone, Tablet
• Websites he visits: Flickr, iPhoto,
Adobe Lightroom, blogs (Travel &
Photography)

Behaviour Needs/Goals
•Needs instant backup of photos/
Lifestyle: Travels 8 months in a
videos
year, lives out of a suitcase
• Wants to never lose his photos/
Hobbies: Travelling, Photography
videos
Attitudes: Risk taker, Free • Can access photos/videos from
spirited, Seeks adventure, creative multiple devices

Motivations Frustrations Sacrifices

•High-storage memory cards are
• Wants to save memories
expensive, slow and difficult to • Sacrifices sleep, hunger and
• Wants to recognised as a
manage , maintain & carry comfort to get the perfect shot
Professional; Wants to make it big
• Always running out of space on • Ready to spend on the assurance
• Make people see the world
hard-drives that he will never lose his photos
through his lens
• Fear of losing his photos
Persona 3
Enterpriser Manish
“I need to ensure that my team works collaboratively and efficiently and still control what they have access to.”

Name: Manish
Age: 44 years
Gender: Male
Job profile: CEO
Industry: E-commerce
Location: India
Martial Status: Married
Channels
• Devices that he uses:
Smartphone, Laptop
• Websites he visits: LinkedIn,
Forbes, CEO.com, Economist,
blogs

Behaviour Needs/Goals
Lifestyle: Loaded with work, •Needs instant backup of photos/
Chills on Sundays, works round- videos
the-clock • Wants to never lose his photos/
Hobbies: Travelling, Photography videos
Attitudes: Do-er, Believer, works • Can access photos/videos from
hard multiple devices

Motivations Frustrations Sacrifices

•High-storage memory cards are
• Wants to save memories
expensive, slow and difficult to • Sacrifices sleep, hunger and
• Wants to recognised as a
manage , maintain & carry comfort to get the perfect shot
Professional; Wants to make it big
• Always running out of space on • Ready to spend on the assurance
• Make people see the world
hard-drives that he will never lose his photos
through his lens
• Fear of losing his photos
 Interview Script
Welcome!
We are building a collaborative document editing service that will help multiple people work on a single document seamlessly so
that they can share their ideas and comments at the same time.

What do you do Manish?

———
How do you manage group assignments at your B-School?
———
How do you currently collaborate to work on a single submission?
———
So, we believe that there is a great limitation in the way people currently work collaboratively. Each person works on their own
personal copy of the document. Combing the different versions of the document from different team members is a big hassle.
There are a few competitors that attempt to solve this but they are way limited in their capabilities. Hence, people still face
problems with collaboration.

Do you think it is difficult for multiple people to work collaboratively on a single document and keep track of comments, reviews
and work progress?