GOALS FRUSTRATIONS

Julian Smith • To find health and fitness related books

Active, Professional, Eco-conscious
• To invest in durable and sustainable
athletic wear
• To maintain a professional image even
while being active
• Difficulty finding athletic wear that suits both his
professional and active sides
• Navigating sites that do not categorize products by
activity type or lifestyle
• Athletic wear that lacks a balance between
functionality and style

SKILLS Personality
• Good Tech Knowledge
Extrovert Introvert
• E-Commerce Proficient
Sensing Intuition
• Analytical Thinking
"I want my wardrobe to be as versatile and
Thinking Feeling
dynamic as my day-to-day life — from the
boardroom to the running track."
BIO
Judging Perceiving

Demographics Julian is a corporate trainer who

conducts workshops on leadership and
efficiency. He is an avid runner and yoga Technology
Age: 35 enthusiast, always seeking the best gear
IT & Internet
that can keep up with his active lifestyle.
Gender: Male He prefers products that are both
Software
functional and stylish, aligning with his
Occupation: Corporate Trainer professional image. Sustainability is a
Mobile Apps
significant concern for him, and he is
Status: Married willing to invest in brands that are Social Networks
committed to reducing environmental
Location: Montreal, QC impact.

Tier: Health Enthusiast

Archetype: The Balanced Professional

 Dwayne Johnson
avid reader, focused, weekend athlete

Goals Attitudes

● To find the latest bestsellers and ● Values quality in both books and clothing.
business literature.
● Prefers brands that support local communities.
● To stay updated with local and
international authors. ● Looks for eco-friendly and sustainable options.

● To find comfortable and stylish athletic Personality

wear that fits a professional
Extrovert Introvert
Skills
Sensing Intuition
● Tech-savvy, comfortable navigating
online platforms. Thinking Feeling

● Good at finding the best deals online.

Judging Perceiving

● Balances a busy schedule efficiently.

Demographics
Frustrations Technology
Age: 31 IT & Internet
● Overwhelmed by too many choices.
Location: Toronto, Canada Software
● Dislikes inconsistent sizing across brands.
Gender: Male Mobile Apps
● Frustrated by long delivery times.

Education: MBA Social Networks

Profession: Marketing Manager
Status: Married
Bio
Michael is a corporate trainer who conducts
workshops on leadership and efficiency. He is an
avid runner and yoga enthusiast, always seeking the
best gear that can keep up with his active lifestyle.
He prefers products that are both functional and
stylish, aligning with his professional image.
Sustainability is a significant concern for him, and he
 General Buyer Persona

Gabriel Mesa
Real Quotes Marketing Messaging
About goals, challenges, etc. How can you describe your solution to have
the biggest impact on your persona?

● Your text here

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Elevator Pitch/Bumper
Sticker
Sell your persona on your solution -
in a sentence or a few words!

Common Objections
Why wouldn’t they buy your
● Your text here
product/service?
● Your text here
● Your text here
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 B2B Marketing Buyer Persona

Technology/Social Media Goals/Metrics/Motivations

Device preferences? Social media Primary/secondary goals? Personal vs
platforms? Tech savvy? professional goals? Top metrics they
track? Motivations?
● Your text here
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Abigail
● Your text here

Williams
Background & Demographics
Job? Career path? Family? Lifestyle?
Spending habits? Age? Income? Location?
Gender identity?
Personality Traits Challenges
Introvert vs extrovert? Interested in trying What does this person struggle with in
new things or likes consistency and brands relation to meeting goals? What serves as
they trust? a roadblock for this person’s success?

Age ● Your text here ● Your text here

● Your text here ● Your text here
Location ● Your text here ● Your text here
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Gender
● Your text here ● Your text here
Education ● Your text here ● Your text here

Profession

Location

Lifestyle
 B2B Marketing Buyer Persona

Real Quotes Common Objections

About goals, challenges, etc. Why wouldn’t they buy your
product/service?

● Your text here

● Your text here
● Your text here
● Your text here
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● Your text here
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Abigail
Williams
What can we do? Marketing Messaging Elevator Pitch/Bumper Sticker
...to help our persona achieve their goals? How can you describe your solution to Sell your persona on your solution - in a
...to help our persona overcome their have the biggest impact on your persona? sentence or a few words!
challenges? What resonates most with your persona?

● Your text here

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 B2B Marketing Buyer Persona

Julian Smith
Buyer persona description text here

BACKGROUND/ DEMOGRAPHICS GOALS/ CHALLENGES TECHNOLOGY/SOCIAL MEDIA

Job? Career Path? Family? Lifestyle? Cost savings? Value? Quality? Device preferences? Social media
What problem does your product or platforms? Communication
● Your text here service solve? preferences?
● Your text here
● Your text here ● Your text here ● Your text here
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MARKETING MESSAGING REAL QUOTES

How can you describe your solution to have the biggest Sell your persona on your solution - in a sentence or
impact on your persona? What resonates most with your a few words!
persona?
● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
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● Your text here
 Sales Buyer Persona

Demographics Communication/Schedule
Age? Income? Location? Gender identity? Device preferences? Preferred
communication style (email vs call vs Slack
● Your text here vs Zoom vs Loom…)? Working hours?
● Your text here
● Your text here ● Your text here
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Joshua
Stevens Goals/Metrics/Motivations
Primary/secondary goals? Personal vs
professional goals? Top metrics they track?
Personality Traits
Introvert vs extrovert? Straight shooter or
wants time to analyze and question?
Motivations?
● Your text here
Background ● Your text here ● Your text here
● Your text here ● Your text here
Job? Career path? Family? Lifestyle?
● Your text here ● Your text here
Spending habits?
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 Sales Buyer Persona

What can we do? Real Quotes

...to help our persona achieve their goals? About goals, challenges, etc.
...to help our persona overcome their
challenges? ● Your text here
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Common Objections Marketing Messaging

Why wouldn’t they buy your How can you describe your solution to have

Joshua
product/service? the biggest impact on your persona? What
resonates most with your persona?
● Your text here

Stevens
● Your text here ● Your text here
● Your text here ● Your text here
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● Your text here

Challenges
What does this person struggle with in
relation to meeting goals? What serves as a
roadblock for this person’s success?
Elevator Pitch/Bumper Sticker
● Your text here Sell your persona on your solution - in a sentence or a few words!
● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
● Your text here ● Your text here
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 Technology/Product Buyer Persona

Lea Goals/Metrics/Motivations

Primary/secondary goals? Personal

Challenges

What does this person struggle with in relation

Blask
vs professional goals? Top metrics to meeting goals? What serves as a roadblock
they track? Motivations? for this person’s success?

Your text here... Your text here...

Background
— Job?
— Career path?
— Family? Skills
— Lifestyle?
— Spending habits? CRM

Your text here

Coding

Demographics What can we do?

Software Knowledge
— Age? ...to help our persona achieve their
— Income? goals? ...to help our persona
— Location? overcome their challenges?
Another skill
— Gender identity?
Your text here...
Your text here

Technology/Social Media Real Quotes

Device preferences? Social
About goals, challenges, etc.
media platforms? Tech savvy?

Your text here Your text here...

 Technology/Product Buyer Persona

Lea Blask
Common Objections Marketing Messaging Elevator Pitch/Bumper
Why wouldn’t they buy How can you describe your solution
Sticker
your product/service? to have the biggest impact on your
persona? What resonates most Sell your persona on your solution
Your text here... with your persona? - in a sentence or a few words!

Your text here... Your text here...