NOEMATA WATCH

New Product Concept

Noemata Watch
A watch that makes YOU
Happy By Default!
 PRASHANT A U

Who Am I?
I help improve people, processes and products!

A seasoned professional and serial entrepreneur with diverse experience ranging from industrial equipment to project
management, from gaming to auditing and from supply-chain management to consulting. Have managed 150+ clients
from several industries including BFSI, ITES, EPC, Energy, Chemicals, Manufacturing across Europe, Middle-East, South
Asia, Southeast Asia & Africa with a holistic approach to business improvement and exposure to best practices amidst
multi-cultural environment.

Have worked with brands like Karcher, Dewalt, Fischer, ABB, ACC, Pidilite, Honeywell, Emerson, Rio Tinto, Reliance, British
Petroleum, Hiranandani Constructions, ZTE Telecom, C-Edge Technologies apart from working for Bureau Veritas, Wal-
Mart and RSM. Prashant Upadhyaya
Management Consultant l Digital
Transformation Advisor l Life Coach
Have been an auditor, consultant and trainer for various MNCs, corporates and SMEs. He has won two awards viz. BVOCEO, CMC, CIPM, CSSBB
“Bharat Ratna Dr. Radhakrishnan Gold Medal Award” from GEPRA, Chennai, India and “Best Researcher Award” from Ph.D, M.Tech, PGDIB, B.E, B.Sc.
VPA, Chennai, India for his contribution to entrepreneurship and process improvement initiatives for SMEs, respectively.
Apart from his profession, he is also known to many as an ABC i.e. Astrologer, Blogger and Comedian (amateur standup).

Current offering includes consulting, co-creation and coaching on a freelance / contract basis.
Buyer / User Persona Description

Aspe Description
ct

1 Perso Technologist, Executive

na (Early Majority)
Group

2 Name Aryan Thelakkad

of
User

3 Age 25-40

4 Gend Male
er

5 Educa B.E, MBA, MCSE, CISSP, CISA

tion

6 Techn Software Architect

ical
Exper
tise

7 Core Fulfillment of professional

requir goals
emen
t

8 Role Decision Maker

9 Likes Tech savvy, new gadgetry,

and etc. / Criticism, harsh
dislike opinions, etc.
s
Empathy Map Template

Persona A: Aryan Thelakkad

• I want to become an established leader in the IT industry
• People around me are not co-operative
• No one really understands me properly

Think & Feel

• My boss says that he is not happy with my • My batch-mates are better placed than me
performance • Industry 4.0 has brought in ample
• My friends think that I’m over zealous and Hear See opportunities
ask me to slow down • Still my colleagues are jealous of me
• My family feels that I’m not committed
enough to them
Say & Do
• I perform well in a fast-paced & challenging environment
• I believe that a break in momentum means failure
• People need to work smarter and appreciate each other

Pain Gain
• Gets irritated easily • Wants to rise quickly in profession
• Remains impatient • Wishes to improve his productivity
• Prone to anger • Needs guidance on anger management
UX-Design & Interaction
NOEMATA WATCH: Promo Demo Clip (watch time 18.36 minutes) / PoC

https://youtu.be/z4BhzzW2-
58
Product Prototyping Strategy
Proof Of Concept
Looks Like
MT6150 μcontroller based
unlocked watch (cheap & meets
compliance requirements like CE,
RoHS, FCC, etc.) / ESP8266-ESP32
μcontroller / Raspberry Pi 2GHz
Works Like
• Wear it on wrist like a regular
watch
• Connect to BT earpiece
• Set custom alert (FM, Music on
device, Pre-programmed Binaural
beats or NLP messages)
• Routine Mode
• GNN TSP > TLV = Trigger Alert
• Training Mode
• Select from program list
• Choose specific goal
• Run it
• Please see the Product Promo
Demo Video
Interacts Like
• Modes
• Silent, Vibrate only, BT only,
Speaker only
• Device Screen Menu
• Personalized Welcome Message
• Connect To BT Device
• USB Connect To PC / Mobile
• Set Mode – Routine or Training
• Set Custom Alert
• Set Default Display – Time or DHI
• Customized Goal Setting
• View DHI
• View Current Time
• Set Timer
• Tracker App
• Analytics
• Milestone Chart
• DHI
Product Prototyping Strategy

• Prototyping Plan:

Lo-Fi Prototyping
(Enclosure)
Detailed
Product Initial System Paper
Engineering
Definition Design Prototyping Wire-framing
(S/W) Design

Feasibility
Prototyping
(H/W)

Working Model
Final Product Testing Validation Pilot Launch
(MVP)

Mass Mfg. Study of control groups (under clinical conditions) at micro-segmented markets
e.g. Jewellery Mfg. Unit, Sports Club, Gaming Centre
Product Sales Strategy
Business Cycle / Process Flow (high-level)

Assign Life Free

Coach Counsel
N
Click- Nearest /
Sales & Y Order
to- Sales Local
Marketing Placed
buy Order Assembly
Efforts
Shop

Requirement /
Dispatch FG Customization
Review

User Main Factory Remote /

Support + Head Office Onsite Support
Accessory Additional After Sales
Sales Counselling Service
Product Sales Strategy
User Journey Mapping

Not offered by competition

Product Sales Strategy
User Journey Mapping

Not offered by
competition
Product Requirements Document
PRD Cont.
PRD Cont.
End User Documentation
End-User Documentation for Noemata Watch
Testing & Validating your Product

Test & Validation Document for Noemata Watch

Note:

• Component testing is supplier’s responsibility

• Integration testing is not applicable (except of
hardware device and bundled app)
• UAT includes 3 stages
- First look
- Personalization
- Customization

• Many tests may be required depending on simulation

• Monkey testing + Hypothesis testing required for

different control groups
User concerns resolved
FAQ
 Will the alarm be audible, irritating and alert people nearby?
 No. Alarm here means NLP based quantum linguistics and / or binaural
beats as per choice of user. The user may also choose to connect the watch
via Bluetooth or keep it in the vibrate mode.
 I am suffering from chronic depression, at times having suicidal thoughts.
Will this watch help me?
 Yes and No. This product is neither a diagnostic / investigative device nor a
substitute for treatment of medical conditions. It is a proactive device that
will help you to avoid stress altogether before it builds up. Hence, even you
can use it without any restrictions.
 How does it work?
 It will monitor your pulse rates and record speech in the environment. The
on-chip algorithm will then process the data within a few seconds, detect
triggers as per identified threshold rates and generate alarms to warn you
or divert your attention.
 What about my privacy?
 It is 100% secure since it is a standalone device and does not need an
internet connection. The recorded data is used only for internal processing
and is deleted every 90-100 minutes.
 What about my safety, can I wear it while driving?
 Yes. You can wear it for even 24 hours a day! As mentioned earlier the
alarms can be Bluetooth enabled or set in a vibrate mode while performing
any hazardous tasks.
 I’m a fitness freak and am interested in this watch. So, do I have to wear
two watches then?
 Not at all. This watch is meant to monitor your mental wellness only.
Hence, you can remove it while exercising wearing your regular physical
fitness tracker.
User concerns resolved
FAQ
 Sometimes I get overstressed. Will this watch help me to relax?
 Yes and No. As mentioned earlier, it is meant to avoid stress
altogether. Regular wearing will help you manage your moods
and behavior in a desired manner. However, based on your
personal goal settings, it can be used for mild relaxation.
 Will wearing this watch not attract attention and carry a social
stigma about mental health?
 Absolutely No. We have different models to suit your individual
needs based on your personality type and personal goals. This
device will help you achieve more out of your day by way of
monitoring your mental wellbeing and performance. Consider it
just like any other tracker. Going to the gym wearing a fitness
tracker has no stigma attached to it. Similarly, wearing this watch
will be a mark of sense of responsibility towards your own mental
wellbeing and those of others around you.
 Why the focus on “stress” rather than “happiness”?
 Well, as mentioned earlier – Happiness is the absence of stress. Happiness is a
relative term, and it can mean different things to different people. For example,
watching a circus clown may be “Happiness” to a kid but not an adult. Whereas
stress is objective and measurable for everyone on the same scale. For example,
the stress undergone when facing a wild beast in the open is the same for all
irrespective of other factors like age, gender, social status, etc. where the levels
of stress might differ based on personality types, experience, etc.
 Further, the Noemata Watch is designed on the principles of Neuro- linguistic
Programming that is customized as per your personality type and patterns
identified during the training period. It aims at developing “Mindfulness” and
increase “Neuroplasticity” of your brain, no matter what your personal goals
are. Thus, it is not a device for those looking for a quick-fix solution to their
problems. It is your “Personal Digital Coach” that will rewire your behavior and
neural pathways so that you can reach your full potential.