eValuate Offers

By Aditya Dasika
“ Job Seeker’s, Offer evaluation
platform”

Capstone Project 1: FPM401 - Product

Management Fundamentals
By Dasika, Venkat Aditya
Job Seeker’s Journey

Candidate
Job Search Refer JD’s Apply for Jobs Sourcing
Resume Writing

Job Offer Salary Interview & Candidate

Release Negotiation Assessment Get Noticed Screening

Background Onboarding Evaluate Job Gather Decision Joining a firm

Verification Documents Offers Company Data Making
 Problem &VISION
PRODUCT Potential Solution

Problem Statement
• In a Job seeker’s journey, an individual goes through multiple obstacles and finally achieves the goal which has
been aspired, a few of them are noted below
• Have an appealing resume/cover letter to get noticed from talent team
• Be good at negotiating salary
• Evaluating a job offer which are mapping with career aspirations

Vision Statement
• To transform the Candidate Journey on Evaluating Job Offers with Data Driven Decision-Making process in order
to deliver hassle free E X T R A O R D I N A R Y E X P E R I E N C E using innovative technologies & efficient
processes.

Key Tenets
• Offer a STREAMLINE PROCESS with improved user experience, supporting all platforms by using emerging
technologies

• Improve overall data and analytics, to drive deeper insights to enable more effective decision making

• Develop common or connected technologies to unify information support a comprehensive strategy

CUSTOMER INTERVIEWS
Customer Interview Questions
• 8 people were interviewed through Zoom/Skype/Teams collaboration platforms

• Gathered basic details like customers Name, Relationship status, Single/Dual Earning, Designation, Years of experience, Current
Company, Future Company

• Relationship status: To identify if there is any correlation on their decision making

• Earning: Depending on Single or Dual earning, if there is any correlation on their decision making & priorities

• What are the challenges/pain points / hurdles you come across while evaluating a job offer?

Or Do you find any challenges in current process?

• At the time of evaluating a job-offer what are the parameters you consider to decide?

Or What is the process you follow now?

Or How do you evaluate job offers now?

• Additional Points:

• What are the motivation factors?

• Hobbies, Goals, what they see, what apps you see for entertainment
 DRAFT
Candidate Decision Making Parameters
Section 1 Section 2 Section 3 Section 4

• Salary Comparison (Base Pay, HRA,

PF, PT, Gratuity, Gross, Net) • Benefits (Medical, Health Insurance) • Work Life Balance • News / Press Releases

• Domain • Mental Well-Being • Over Time/ Night Allowance • Emerging Technologies

• Company Type, Locations,

• Work Culture • Learning & Development • Employee Referral
Employee Size

• Company Revenue • Tuition Fee (Sponsoring Education) • Career Growth • Active on Social Media

• Job Location / Preferred Location/

• Company Growth • Stock Options • Travel Opportunities
Relocation expenses

• Perks: Mobile, Internet • Work Flexibility (WFH, Office,

• Employee Testimonial • Appraisals
Reimbursements Hybrid, Remote)

• Role Clarity • Food Allowance • Retirement Benefits • Job Security

• PTO (Leaves) • Transport Allowance • Company Market Share • Brand Recognition

• Best place to work for • Transport Availability • Industry Market Share / Trends • Safety

• Awards to Company • Leadership (Management) • Incentives (if applicable) • Use of Company guest house/car

• Ease of Onboarding Process • Clarity over Recruitment process • Openness to ideas • Recognitions
Empathy Map
Say
• This will make job easier, and data is available on demand within
fingertips
• Users expressed interested about the idea of the product and
excited to view the result
Feel
• Happy that I do not have to go through all the stress work in
getting the information from various sources and validating it
again
• Sometimes have the tension/frustration/stress of loosing the
opportunity due to unavailability of organized data
• Keeping data in excel to compare if it make sense or not is a big
task
• Users have shown interest in “Structured Data in a Visualization
format”
Think
• Data which is entered or uploaded is it secured; what elements
are stored in application
• Good thing is information is easily available in a readable and
understandable format for any layman who does not have
knowledge about the domain or vertical
• User felt that “T&C, Privacy points to be presented in an
understandable verbiage so everyone can get it”
Do
• User is worried about if data will be available in ease to read or
not prese
• User was able to interpret and understand the prototype
mentioned; could identify and get the comparative analysis
• Expressed interest on being a A/B test user for the application
• User also felt a need for interaction with an expert for a nominal
fee*
User Persona – Married (Single Earning)
Personality
• He is a Marathon Runner, does
painting and loves to spend time
with kids
• 12 years of IT experience, Native
of Indore but lives in Pune
Goals
• Willing to do a Strategic Leadership
course which aligns his career goals
• Move to executive leadership roles
Brands
Alankar Verma, 38 Male
Focused, Organized, Ambitious
Aspirations
• Avid reader and loves Continuous
Learning work culture
• Interested in short travels with
family
Frustrations
• Must research, gather data from various
sites, blogs and articles
• Knowing client of an organizations, market
growth, company growth, revenue, stock
value, net profit margins are difficult and
must spend a lot of time
User Persona – Married (Dual Earning)
• Jyotsna, BSA Lead, 9+ exp
• Shalini, Project Manager, 8+
exp
• Mishika, Program Manager,
6+ exp
• Vasavi, Sr. Consultant, 8+ exp
Personality
• Shalini has a new-born enjoying those
moments; Loves binge watching and
Sleep; Former Radio Jockey
• Mishika listens to music, enjoys karaoke
with friends and spends time with Pets
Goals
• Become Product Evangelist
• Pursuing executive MBA through online
and want to become a Strategic
Business Consultant
Brands
Motivation
• Getting recognized, pat on back and Job
well done
• Work Culture, flexibility in work style,
Safety, Openness towards ideas
• Task significance and Ownership
Frustrations
• Having information available on fingertips
would be great for ease of decision-making
• Must browse through various sites like
Glassdoor, Ambition box, Quora and more
to gather data on Woman Safety, Work
Culture, Flexible hours, Benefits, L&D,
Brand
• Clarity over Interview Process, BGV and
onboarding documents
• Unavailability of feedback or status update
from talent team
User Persona – Single

Mihir Dash PERSONALITY GOALS

• Aspired to become a Technology Product
Extrovert Introvert
ABOUT Manager;

Age: 26 • Lead the Life in Organized manner

Thinker Feeler
Status: Single
Judger Perceiver
Work: Program
Manager
Motivation Frustrations

• New opportunities, task significance and • Must get information from multiple apps
ownership • Comparison analysis from current employer vs

INTEREST • Work on Emerging technologies which future employer is unavailable now

boosts skills and business perspective • Gathering info from various portals: to
understand if company is good or bad;
Brands company growth; social media activity,
Games Music Watch employee reviews, yearly progression,
Employee Benefits
Value Proposition Canvas
Products &
Services:
• Web and Mobile
application (Android & iOS)
• Information on demand at
finger tips
• Ease of access and data
driven decision making
• Comparative analysis with
Data Visualization
• Expert’s connect/guidance
for salary negotiation,
resume writing & job
search with nominal fee
Gains
Gain Creators
• A platform of Talent experts who can
guide/mentor/coach in Job Seeker’s journey • Upload offers to get a comparative view or
enter data manually
• Ability to compare/evaluate offers at one place • Customize data as per individuals needs
• Get connected with mentors • Personalized guidance on job seekers
journey
Customer Jobs
• Upload offers to get a
comparative analysis view or
Pains enter data manually
• Data is scattered at all places • Enter the company name and
Pain Relievers
search for information on
• Stress & Frustration through the
industry attributes
process
• Data is available at one place in a readable • Pay for Expert connection and
• Comparison analysis from
way get guidance on resume
current vs future employer is
writing, salary negotiation, job
unavailable
• Data can be interpreted without any hassle search process and interview
• Missing an opportunity due to preparation
• User have an ability to compare data with delay in decision-making
prospective future employers
• Data to be captured in excel for
• Hassle free access of information comparison
• Job seekers job made easy
Elements of Value

01 • Motivation
• Hassle Free

VENUS
• Improves Wellness
• Reduces Anxiety
• Reduces Stress &
02 Frustration

Emotional

• Saves Time • Data Visualization

03 • Simplifies Process • Improves Quality
• Organizes Data • Cost Efficient

Functional
MVP, Hypothesis, Experimentation and Key Results
• Evaluate Offers: Job Seeker’s, Offer evaluation platform

• Solutions to most of the pains already exists through multiple web applications which is spanned across all places (Glassdoor, Ambition box, PayScale,
fishbowl are few frequently used)

• Creating a platform where user can make data driven decision making

• Hypothesis Statement:

• We believe that comparative analysis, data-driven analytics can help job seekers make better decisions

• Points to note:

• There is no proper mechanism/process defined to evaluate the offers, simply to put in as “Comparative analysis of job offers” does not exist today (as
of 01/22/22)

• User must gather the information from various sources keep it in excel, identify the parameters, create a pivot and decide on what to choose which
involves lot of time and energy ; Challenge is by the time data is ready to be interpreted opportunity/offer will be missed by a job seeker

• Key Results:

• Have discussed the idea and did a walk-through on the prototype with 8 customers, out of which 7 of them have shown interest and provided
suggestions to existing process for a better customer experience

• 1 person mentioned there are challenges from Data Security point considering confidentiality & privacy which we are brainstorming for an alternative
solution
 DRAFT
Product Backlog, MVP features

Digital Brand & Marketing User Management Others

Website Integrations Data Insights Dashboard Assistant Strategy

Landing Page Stock Options Company

Compare Job FAQ Chatbot User Profile Mobile App (Android
(BSE) Profile
Offers (Current & iOS)
Content Write- working and
Salary Conversational
up Salary Ratings future Settings
Comparison AI Sample Interview
(Galssdoor or companies
Similar) Questions
User Interface
Predictive Data Notifications

RFD Single Sign-on Offer Letter

Upload What questions to
Job Referrals Subscription Plans
ask in an interview?
Privacy Policy Market/
Manual Data Offers, Leader Board,
Industry Trends Upload
Badges & Rewards
Compensation
Copyright Salary Negotiation
Structure/
Company Filters Tips
store only
Information
attributes
Sitemap

Professional
Others (TBD) Graph Data Search Coaching/ Mentor

Salary
Comparison
Across Industry
& Role

MVP Epics Future

INDUSTRY DATA
Monster – Employment Index November 2021
Factors Affecting Job Choice

• Over 90% of respondents have identified “salary” as the

most important factor influencing job choice.

• Responsibilities and duties ranked second with 89% of the

surveyed pointing at them, and

• The location was the third top factor as picked by 87% of job

seekers.
Best Employee Benefits and Perks
Conclusion of Industry Data

• Job seekers’ impressions of the recruitment process can influence the

way a given employer is perceived. Additional findings from the study
reveal that:
• Company websites matter most.
• For the vast majority of job seekers salary is the most important
factor affecting their job choice, followed by duties, and the
location.
• The top three employee benefits include paid holidays, medical
insurance, and retirement plans.
• Before making the final decision to accept or reject a job offer,
candidates consider what the application and recruitment process
looked like and what impressions they got of the recruiter(s) they
met during their interviews.
Sources:
• https://zety.com/blog/candidate-experience (Industry Data)
• https://media.monsterindia.com/logos/mei/moin/Job-and-Hiring-Trends-in-India-November-
2021.pdf (Monster)