Businnes Plan

Mentari Luthfika Dewi, S.Farm., M.Farm., Apt.

 Business Plan
A business Plan is a statement of your
business goals, the reasons you think these
goals can be met, and how you are going to
achieve them

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The Three C’s
There is no set format for a business plan, but each type of this
shoud be address the three C’s

• Concept : what is your product or

service and how is it different from
similar products or services?
• Customer : Who will be a buyer of your
product or service and why?
• Capital : how will you locate the initial
money your business will need, what
will be your cost, what kind of profit can
you expect

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 5W1H Concept
In the simple form, the business plan format must be able to
answer every of the questions below :

• What : What kind of Product or services that you

have?
• Why : why the product / services have to made?
• Who : who will buy your product/ use your
services?
• When : when the product have to made
• Where : where it will be made or where the
business will be stand?
• How : how to made the product/services or how
the customers will be reach the product/services
informations?
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The Business
Plan

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Large image
Executive Summary
A one-or two page summary of highlights, including the key selling
points of the investment opportunity

• Highlights the most important points of your

business plan
• NOT an introduction to the plan
• It must grab your reader, and entice them to read
further
• Identify the company, it’s background, structure
and location
• Describe what the company does and the market
it serves
• Describe the market potential for the company’s
products and services, market trend, etc.

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Company Overview
Brief Company Introduction

• Mission Statement
• Location, size, history
• Market and Product
• Overview of company capabilities
• Objectives (SMARTC)
• Legislation and policies

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 Target Market
Who are your product or services intended for?
Based on survey or research data.
• Market definition
• Primary Market
• Secondary Market

• Market Size and Trends

• Current total Revenues
• Predicted annual growth rate

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Customers
Define your Customer Characteristics

• Who are they?

• Why do They buy?
• Need satisfied by the product/service?
• How is the need currently filled?
• What are the alternatives?
• Who makes the decision to buy?
• How frequently do they purchase?

• CUSTOMER TREND
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Competitor
Define your Competitors. Their strength & weakness. Determine
Competitive advantages.

• Direct Competitors
• Who are they?
• Size and product breadth
• Revenues and provitability
• Strengths and weaknesses
• Market Shares
• Indirect Competitors
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 Revenue Model
How Customers pay for the product/service that you
provide
• In one payment method
• Membership method
• Free for service
• Rent
• Etc.

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Human Resourches
Will you need additional Staff to run your business? List down what skills do you need to have
• Number of employees
• Type of labor (skilled, unskilled, professional)
• Where do you find new employees?
• Quality of existing staff
• Pay structure
• Training methods and requirements
• New hiring in the coming year?
• Who does which task?
• Are schedules and procedures in place?
• Do you have written job descriptions for employees? If not, take time to
write some. Written job description really help internal communications
with employees
• Do you use contract workers as well as employees?
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Vendor & supplies
Will you require outside sourches / project to operate?

Inventori
• What kind of inventory do you keep : raw
materials, supplies, finished good?
• Average value in stock: what your
inventory investment?
• Rate turnover and how it compares with
industry averages?
• Seasonal buildups
• Lead time for ordering
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Vendor & supplies
Will you require outside sourches / project to operate?

Suppliers
The information that sould be noted:
• Their names and addresses
• Type and amount of inventory furnished
• Credit and delivery polices
• History and reliability
• Shortages or short-term delivery problems
• Are supply cost steady or fluctuating? If
fluctuating, how do you deal with changing cost?
• Should you be searching out new sources of
supply , or satisfied with present suppliers
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Operational Plan
Explain the daily operation of the business, its location, equipment, people, processes, and
surrounding environment

Production
How and where do you produce your product or services?
• Production techniques and cost
• Quality control
• Customer service
• Inventory control
• Product development

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Operational Plan
Explain the daily operation of the business, its location, equipment, people, processes, and
surrounding environment

Location
• Describe the location of production, sales, storage areas,
and building
• Do you lease or own premises?
• Describe access to your building (walk in, parking, freeway,
airport, railroad and shipping)
• What are your business hours?
• Layout of your proposed facility

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ThankYou

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