Writing

Bussiness
Plan
OBJECTIVES
• Understand the rules for
writing business plan.
• Apply it’s rules and strategy
• know how important business
plan is.
Business
Plan
A business plan is a document that delineates
the goals and the actions or steps to actualize
them. It is usually written when starting a
business or managing someone else’s. It
describes your plan in getting your business of
the ground
 Parsons (2019) suggested three
rules for writing a business plan

• Make your business plan short for two

reasons
• Know your audience.
• Don’t be intimidated.
Business
Plan
Parsons (2019) further suggested that in writing
your business plan start with a one page Lean
Plan which you can revise and update later to
translate it into a full, detailed business plan.

Bellis (2019) explains a full detailed business

plan.
• A one- to two-page overview of your business and your
plan for quick read
• First part of the plan though written last
• Includes the objectives, mission statement, and “keys
to success”
• A stand-alone document that covers the highlights of
your detailed business plan
• Should convince investors, loan officers, or potential
business partners and clients to be eager to be a part
of the plan
 THE PRODUCTS AND
SERVICES SECTION

• A description of what products or

services your business offers

• Voice and style that present the business

to customers, e.g. SM’s “We’ve got it
all for you.
• Technology research and materials
• Legal structure and ownership of the business,
sourcing
management team, investors and stakeholders
• Competitive advantage over direct and
• Business’ location and facilities it owns, with indirect competition
details on workspace and property assets • A vision of where to take the business
• Complete company history – sales and when successful
expenditures, any outstanding debts and current
assets, industry trends affecting financial goals
• Major achievements and problem areas
•
•
 THE STRATEGY AND
IMPLEMENTATION
SECTION
• Details the performance of current market of
• Describes how you are actually
the industry where your business belong
going to make your business work
• Major and minor issues that could impact on
• Your business’ strategies for
your ability to achieve your sales and income
marketing, pricing, promotions and
goals
sales
• Demographics of your target market to show
• Plan of implementation of these
how well you understand who you are ofering
strategies – the steps you will take
your products and services
in order to achieve your business
• Industry analysis focusing on the types of
goals and then climb to the next
business and major competitions
level
• Distribution, promotion, advertising, buying
• Measures of success
patterns and strategic alliances of your business
• Milestones or future major goals
and that of your competitors to inform your
within a realistic schedule
investors where you stand towards business
success
Market Analysis Section
THE STRATEGY AND IMPLEMENTATION SECTION
• Sales forecast – monthly sales and revenue projections
for the first year, and then annual projections for the
remaining three to five years
• Personnel plan and monthly salary of each position or
for each functional group
• Profit and loss – to show if you’re making a profit or
taking a loss
• Cash flow statement – to keep track of how much cash
(money in the bank) that you have at any given point
• Balance sheet – to show how fnancially healthy your
business is
 Once you are done with the major components of your
Once you are done with the major components of your business
business plan, you can end it with a “not-required section,”
plan, you can end it
Appendix,” where you can place charts, tables, defnitions,
with a “not-required section,” Appendix,” where you can placelegal
notes, or other critical information that either felt
charts, tables, definitions, legal too long or
too out-of-place to include elsewhere in your business plan”
notes, or other critical information that either felt too long or too
(Parsons, 2019).
out-of-place to include
elsewhere in your business plan” (Parsons, 2019).
Your paragraph text
Executive Summary generated excitement, was brief, provided an
Summary overview of the business, and outlined main points.
Product or Description of the product or service and its unique features
Service Plan was highly effective and detailed.
Management Member(s) of management team were identified, and their
Team Plan qualifications and experiences described in a way that led
credibility to the business
Industry and Analysis identified and described target consumer and
Market competitors, as well as industry and/or product outlook.
Analysis Characteristics of a desirable business location were also
identified.
Operational Section contained detailed information regarding all requested
Plan information
Thank You!
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